Using QR Codes on Business Cards For Savvy Marketing
QR codes can be very effective marketing tools. Printed on business cards they can give your contacts access to all sorts of information instantly when they scan them with their smart phones. They make for interesting graphic design possibilities and reduce the amount of text you need to include. So lets look at the various ways to incorporate QR codes on business cards
1. The meCard and vCardThese are codes that include all your contact information, so that it can easily be scannedin by your contacts - it doesnt replace your printed details but is added to them to give a quick way for people toenter our information into their phones without having to type it all in. This is a great way of ensuring that your details arent lost or discarded before they can be acted on. The difference between the two is in how much information can be included. The meCard includes basic contact information such as email and phone number, while the vCard adds job title, full postal address and so on, and is a denser code with smaller dots.
2. The URL QR codePlacing a URL within a QR code gives you endless possibilities. You can lead your contacts to a free download, to a special offers web page, to your website home page, to a business review site and so on. The great thing about these codes is that they are track- able, meaning that you can get lots of useful informationabout the results of your networking. Another great use is that new contacts can scan your code as you are chatting to them, look at your products and services on your web page through their phone and ask further questions then and there - a very potent marketing tool. One veryimportant thing to remember if you plan to use this tactic- make sure that the web page you link to is optimized for mobile phones!
3. GPS Map coordinate codesThis can be included to givethe location of your business and will usually connect withyour Google maps app on smart phones to give directions.
One frequently asked question is where to place your QR code on your business card.
The answer is that anything goes. If you have a goodgraphic design team creating your card they can come upwith endless creative solutions. Some people like to have a traditional business card look on one side and a codeversion of the same card on the other to cover both old- style and tech-savvy approach.
Do remember that the QR code isnt familiar to everyoneyet, so it is a good idea to make it clear what its about. Afunky Scan this arrow can be all you need, or you might prefer to include more detailed instructions with the details of where to download a QR code scan app, especially if most of your contacts and clients are likely to be QR code newbies or technophobes. Not everyone is going to want to scan it, so you do have tomake the information available the old-fashion text way too.
If you plan to use more than one QR code on your card it is even more important to make it clear what they are for. You might want a code with your contact details on the front and another one linking to a free download or yourwebsite on the back. Get your graphic designer to come up with clever ways of making this work for you. Once thenovelty of QR codes wears off people are less likely to scan everything just to see whats there - they need a little encouragement, so saying something like Scan for special summer offer or Scan for free download might just be the nudge they need to follow your marketing QR code to its page.