Mumbai Dabbawalas - Replicating its supply chain model in Delhi city.ppt
JESAL .K. VAIDYANIRMALA MEMORIAL FOUNDATION COLLEGE OFCOMMERCE AND SCIENCET.Y BMSResearch study on “The working of Mumbai Dabbawalas and Replicatingthe supply chain model of Mumbai Dabbawalas of Mumbai to othermetro city- Delhi”
Mumbai DabbawalasAn uncommon story of a common man!!!
Introduction First dabbawala in mumbai- 120 years of service. Unique service industry- Delivering Dabbas Estimate growth of 5-10% a year. Awarded with: Six sigma, ISO, Forbesmagazine, Prince Charles Case studies in Harvard Business School
Objectives To study the working of the GiantDabbawalas tandem. To Replicate its supply chain model in othermetro city i.e. DelhiHypothesis“Replicating the supply chain model of MumbaiDabbawalas of Mumbai to other metro city-Delhi”
Working in Mumbai 8.25: Dabba is filled with lunch 8.30: Dabbawala reaches clients home 8.40: Dabbas are placed on the carts 9.20: reaches origin station 9.30: sorting according to destination begins 9.41: train arrives 10.21: train arrives at the hub station 11.05: tiffins are loaded on the train for the final destinations 11.45: train reaches the destination station 12.10: resorted according to the destination i.e. the clients office 12.30: dabba is delivered at the doorstep of the clients office 2.00: the process moves into reverse 6.00: empty tiffins are returned.
Data analysisQ.1 Are you health conscious? Would you prefer having your homemade food in lunchtimings?OPTIONS RESPONSEYES 81 %NO 19%YESNO
Q.2 What are your office lunch timings?Options Response12 pm 5 %1pm 27 %2pm 68 %12:00 PM1:00 PM2:00 PM
Q.3 Would you like to have a dabbawala service whichdelivers you your hot homemade food?OPTIONS RESPONSEYES 68 %NO 32 %YESNO
Q.4 If you would like to have such service then why? Homemade food is best for health and because health is wealth.Outside junk foods may make you sick. Homemade food is cheaper. By using theses Dabbawala’s servicesthey get home cooked food at their office which can actually savehard earned pennies.The delivery charges of Rs.200 to Rs.400 permonth are very nominal and reasonable Homemade food keeps doctors bill down and there are fewerabsences from office due to poor health. In fact bad food is thereason #1 of all the diseases.
Q.5 What will be your selected root/places/stations betweenwhich you want the Dabbawalas services?The below map shows the above possible combinations, these are denoted by similar kind of logos at twodestinations. The red dot in the middle signifies the Connaught Place i.e. Rajiv chowk the important metroassortment centre for the dabbawlas. All the dabbawalas will collect the dabbas from different locations and willsort it at the Rajiv chowk station and then will interchange the trains to deliver the Dabbas to their destination.
Q.6 What will be your perception towards pricing of suchDabbawalas service i.e. between Rs. 200 to Rs. 500?OPTIONS RESPONSEAFFORDABLE 45 %UNAFFORDABLE 22 %REASONABLE 33 %AFFORDABLEUAFFORDABLEREASONABLE
Q.7 Which are the most important commercial areas in yourDelhi city? This is a type of open ended question which was asked to the peopleof Delhi in order to know the well established commercial areas ofthe city. It is has been asked to the 100% of the target audience ingeneral. This question would help the Dabbawalas to know the opportunitiesthat they can grab to the fullest. It will also help us to study theseopportunities and design a cost efficient and value effectivesupplychain system.
Q.8 Are there any food outlets easily available in thosecommercial areas of your city?OPTIONS RESPONSEYES 76 %NO 24 %YESNO
Q.9 What is the most cost saving and convenient mode oftransport in your city?OPTIONS RESPONSERAILWAYS 62 %ROADWAYS 38 %RAILWAYSROADWAYS
Q.10 Are the railway schedules of your city reliable?OPTIONS RESPONSEYES 44 %NO 18 %DEPENDS 38 %YESNODEPENDS
Q.11 What kind of language is mostly preferred in yourcity?OPTIONS RESPONSEHINDI 63 %ENGLISH 14 %OTHERS 23 %HINDIENGLISHOTHERS
Q.12 Have you heard of famous Mumbai dabbawalasassociations?OPTIONS RESPONSEYES 66 %NO 34 %YESNO
Suggestions The dabbawalas should only concentrate to cover the areas nearbyto the metros They should accept long distances based on the criteria of coveringthe distance within the radius of 20mins minimum. Other than using the cartages and hand carts the dabbawalas canalso use cycle rikshaws in order to deliver dabbas form the origin anddestination station. Coding in Delhi Supply chain in Delhi
Mumbai’s geographic location of railways is that of a “ Straight line”CommercialareasResidentialareaDelhi ‘s geographic location is that of a “circle”
Coding in Delhi The dabbawalas can keep the similar kind of coding system that they use in Mumbai. It has beenshown in the below diagram. The coding mentioned is in regard to one of the combination answered by target audience i.e.Moti nagar to Saket.Thisk ind of easy coding can be prepared by the dabbawalas to deliver thedabbas to their destination on time. This coding represents the origin station i.e. ‘M’ - Moti nagar and destination station i.e. ‘S’- Saketstation.The M here is in Blue color as it is the station from the Blue metro line and S is inYellowcolor as it is the station from theYellow metro line.The no. 1 represents the area i.e. the MehrouliBadarpur Road, BH -Batra Hospital, 4- 4th floor and 11 is the no. of station from Rajiv chowk inyellow metro line and thus it is in yellow line.
Supply chain in DelhiThis will be explained with the help of a combination answered by a respondent i.e. from Moti nagar to Saket 10am: The dabbawlas get ready with their cartages in order to collect dabbas from nearby areas to the metrostations. 10.30am: The dabbas will be collected. The cartage will have at least 24-30 Tiffin’s as the market grows. 10.45am: The dabbawla will reach to the Moti nagar station of Blue line or the other origin station. Then dabbaswill be loaded in the baggage or luggage compartment of the trains. The frequency of trains is in every 5mins. 11am: By this time the dabbawalas will catch the trains. 11.30am: The dabbawalas will reach at the assortment centre i.e. Rajiv chowk. The dabbas will then be assortedas per their destinations. This can take approximately around 15-20mins. 12pm: The dabbwalas will catch the train of the different metro line as it depends on the destination. As in theabove example the dabbawala will catch a train of Blue line from Moti nagar station and after reaching theassorting centre will interchange train of Yellow line which includes Saket station. 12.30/ 45pm: Around this time the dabbawalas reach the destination station i.e. In case of this example it isSaket station. 1.00pm: By this time the dabbas will be ready to reach the destination for the delivery, as it will take around 10-15mins, maximum to load the dabbas on the cartage. 1.30- 2 pm: In between this time the dabbawalas reaches to the client’s office or destination i.e. Saket or thenearby area. 3.00- 3.30pm: The process will move into reverse. 6pm: The empty dabbas will be delivered to the client’s house.
Conclusion We can conclude that Delhi DabbawalaAssosciation is also possiblefor the Dabbwalas. The Dabbawalas may face certain problems in the initial stage oftheir introduction to the Capital city.This may be due to complexDelhi metro networks, geographic locations of the city is large ascompared to that of Mumbai, difference in culture; language, etc.But Dabbawalas can overcome all these issues’ easily by certaintraining. Thus the research concludes that distance network around themetros can only be covered whereas those too far to from the limitsof metros will not be possible and cost effective for Dabbawalas.Sothe hypothesis is proved to certain extent as supply chain model canbe replicated in Delhi, with the help of the suggested process ofdelivery and coding. But replication of model is just possible for theareas nearby to the metro, it’s impossible otherwise.