A Brief  Introduction to <br />Jerry Shapiro<br />prepared expressly for<br />Angelo Kakolyris<br />@ Dewey & LeBoeuf  LLP...
Experienced Freelancer<br />Broad experience in all critical areas:<br />Advertising & Strategic Marketing Programs<br />C...
<ul><li>Wide-Ranging Category Experience
Medical/Pharmaceutical
Health & Fitness
Veterinary & Pet Care Products
Banking & Financial Services
Insurance
Airlines, Travel & Leisure</li></li></ul><li><ul><li>Wide-Ranging Category Experience
Consumer Electronics
Auto & Auto After Market
Telecommunications
Packaged Goods
Personal Care Products</li></li></ul><li>Medical/Pharmaceutical<br /> Bristol-Myers Squibb<br /> Schering-Plough<br /> Aet...
Insurance<br />AARP<br />John Hancock<br />Aetna<br />
Health & Fitness<br />Bally Lifecycles<br />Jenny Craig Weight Loss Centers<br />Elevations Fitness<br />Elevations Vitami...
Packaged Goods<br />Johnson & Johnson <br />Unilever<br />Colgate-Palmolive<br />
Telecommunications<br />SBC<br />Xo Telecommunications<br />Sprint<br />
Automotive & Auto After Care Market<br />Pontiac-GMC<br />GMC Commercial Division<br />Cadillac <br />Dodge Dealer Associa...
Pharma Agencies<br />Beacon Healthcare<br />RTC<br />Lowe-McAdams<br />Saatchi & Saatchi Healthcare<br />
Boy Reporter<br />Discount Merchandiser<br />Prentice-Hall Public Relations<br />McGraw-Hill Publishing<br />
SOME OF <br />MY RECENT WORK<br />
RANCHO SANTA MARGARITA<br />Southern California Commercial Real Estate<br />
Three dimensional mail packages sent to CEO’s in Southern California likely to be considering relocating <br />within six ...
LAPBAND GASTRIC BANDING SYSTEM<br />Allergan Pharmaceuticals<br />
RESTASIS<br />Allergan Pharmaceuticals<br />
HUNTERDON HOSPITALHUNTERDON REGIONALCANCER CARE CENTER<br />
5 YEAR ANNIVERSARY AD<br />
2005 ADVERTISING CAMPAIGN<br />New Look<br />New Tag Line<br />New Approach<br />
ELEVATIONS FITNESS<br />
ELEVATIONS FITNESS:ON THE WEB<br />
EXPERIENCE<br />THE ENTIRE WEBSITE: <br />elevations fitness<br />
ELEVATIONS<br />VITAMINS & WELLNESS<br />
AMERICAN PHILATELIC SOCIETY<br />
NEW LOGO<br />NEW TAG LINE<br />NEW APPROACH<br />
We Share Your Passion<br />
FUNDRAISING:<br />ADVERTISING<br />
FUNDRAISING:SMALL SPACE ADS<br />
FUNDRAISING:BROCHURE<br />
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An introductory presentation of the creative work of Jerry Shapiro

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  1. 1. A Brief Introduction to <br />Jerry Shapiro<br />prepared expressly for<br />Angelo Kakolyris<br />@ Dewey & LeBoeuf LLP<br />
  2. 2. Experienced Freelancer<br />Broad experience in all critical areas:<br />Advertising & Strategic Marketing Programs<br />Complete Direct Mail Programs <br />Relationship Marketing Programs <br />All Digital Media<br />All Print Media<br />TV, Radio & Video<br />Consumer, D-T-C & B2B<br />
  3. 3. <ul><li>Wide-Ranging Category Experience
  4. 4. Medical/Pharmaceutical
  5. 5. Health & Fitness
  6. 6. Veterinary & Pet Care Products
  7. 7. Banking & Financial Services
  8. 8. Insurance
  9. 9. Airlines, Travel & Leisure</li></li></ul><li><ul><li>Wide-Ranging Category Experience
  10. 10. Consumer Electronics
  11. 11. Auto & Auto After Market
  12. 12. Telecommunications
  13. 13. Packaged Goods
  14. 14. Personal Care Products</li></li></ul><li>Medical/Pharmaceutical<br /> Bristol-Myers Squibb<br /> Schering-Plough<br /> Aetna Senior Choice<br /> FHP, Inc.<br />Concierge Medical Practices<br />
  15. 15. Insurance<br />AARP<br />John Hancock<br />Aetna<br />
  16. 16. Health & Fitness<br />Bally Lifecycles<br />Jenny Craig Weight Loss Centers<br />Elevations Fitness<br />Elevations Vitamins & Wellness<br />
  17. 17. Packaged Goods<br />Johnson & Johnson <br />Unilever<br />Colgate-Palmolive<br />
  18. 18. Telecommunications<br />SBC<br />Xo Telecommunications<br />Sprint<br />
  19. 19. Automotive & Auto After Care Market<br />Pontiac-GMC<br />GMC Commercial Division<br />Cadillac <br />Dodge Dealer Association<br />Rain Dance/Rally Car Care Products<br />
  20. 20. Pharma Agencies<br />Beacon Healthcare<br />RTC<br />Lowe-McAdams<br />Saatchi & Saatchi Healthcare<br />
  21. 21. Boy Reporter<br />Discount Merchandiser<br />Prentice-Hall Public Relations<br />McGraw-Hill Publishing<br />
  22. 22. SOME OF <br />MY RECENT WORK<br />
  23. 23. RANCHO SANTA MARGARITA<br />Southern California Commercial Real Estate<br />
  24. 24. Three dimensional mail packages sent to CEO’s in Southern California likely to be considering relocating <br />within six months to a year<br />
  25. 25. LAPBAND GASTRIC BANDING SYSTEM<br />Allergan Pharmaceuticals<br />
  26. 26. RESTASIS<br />Allergan Pharmaceuticals<br />
  27. 27. HUNTERDON HOSPITALHUNTERDON REGIONALCANCER CARE CENTER<br />
  28. 28. 5 YEAR ANNIVERSARY AD<br />
  29. 29.
  30. 30. 2005 ADVERTISING CAMPAIGN<br />New Look<br />New Tag Line<br />New Approach<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. ELEVATIONS FITNESS<br />
  36. 36.
  37. 37.
  38. 38.
  39. 39. ELEVATIONS FITNESS:ON THE WEB<br />
  40. 40.
  41. 41.
  42. 42. EXPERIENCE<br />THE ENTIRE WEBSITE: <br />elevations fitness<br />
  43. 43. ELEVATIONS<br />VITAMINS & WELLNESS<br />
  44. 44.
  45. 45.
  46. 46.
  47. 47. AMERICAN PHILATELIC SOCIETY<br />
  48. 48. NEW LOGO<br />NEW TAG LINE<br />NEW APPROACH<br />
  49. 49. We Share Your Passion<br />
  50. 50. FUNDRAISING:<br />ADVERTISING<br />
  51. 51.
  52. 52.
  53. 53.
  54. 54. FUNDRAISING:SMALL SPACE ADS<br />
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61. FUNDRAISING:BROCHURE<br />
  62. 62.
  63. 63.
  64. 64. FUNDRAISING: DIRECT MAIL<br />
  65. 65.
  66. 66.
  67. 67.
  68. 68. A LITTLE MORE ABOUT ME<br />Jerry Shapiro<br />Copywriter/Creative Director<br />In a career spanning more than twenty-five years, Jerry (that’s me) has been a senior executive/creative director at many national and international advertising agencies, including Grey (NY), Ketchum (NY), BBDO (NY & LA), Digitas(MA) and RTC (DC). <br />Nationally recognized as a leading developer and creator of highly effective, award -winning consumer and business-to-business advertising for a diverse group of clients, Jerry has a considerable background in both direct response and general advertising. He has been involved in developing complex, multi-layered, multi-media programs for a wide variety of clients, including General Motors, Federal Express, John Hancock Insurance, Aetna, Bristol-Myers Squibb, Microsoft, IBM, the Fleet Financial Group, Coldwell Banker, UniLever, United Parcel Service, Sprint, Johnson & Johnson, MasterCard, Colgate-Palmolive, AARP and Bally Lifefitness.<br />
  69. 69. A LITTLE MORE ABOUT ME<br />In the non-profit area he has served clients as diverse as the American Red Cross, the W.M. Keck Foundation, the United Nations and (most recently) the American Philatelic Society. His 75th anniversary campaign for the Long Beach Chapter of the American Red Cross won national recognition and many awards – including the ARC award for best local campaign.<br />Jerry helped create a highly effective fundraising, branding and membership acquisition campaign for the American Philatelic Society, the world’s premier stamp collecting association and the Hunterdon Hospital Regional Cancer Care Center in Hunterdon, NJ. In addition, for more than twenty years Jerry was a nationally recognized political media consultant.<br />Recently he was responsible for the creation of an award-winning, incredibly successful re-introductory campaign for the Lap Band Gastric Banding System—a medical device designed to help morbidly obese individuals lose weight.<br />
  70. 70. CONTACT<br />Send me an email @<br />Jerry<br />Or call me @ 845-429-0515<br />
  71. 71. I’m Also LinkedIn<br />Jerry @ LinkedIn<br />
  72. 72. Thank you for your<br />time and attention.<br />Hope you enjoyed <br />the show.<br />

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