Social media

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Social media

  1. 1. 
  2. 2. http://www.flickr.com/photos/thereisnophoto/2828589483/sizes/l/
  3. 3. http://wottoncool.wordpress.com/2008/05/page/2/
  4. 4. http://www.flickr.com/photos/sammers05/3800375646/sizes/l/
  5. 5. Why is it relevant?
  6. 6. Nielsen - Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most.Nielsenwire available at http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
  7. 7. Social Media Has Overtaken Porn as #1 Activity on the Web Socialnomics - Statistics Show Social Media Is Bigger Than You ThinkSocialnomics available at http://socialnomics.net/2009/08/11/statistics-show-social-media-is-bigger-than-you-think/
  8. 8. More than7million active users in theNetherlands and growing… …75% of the users is between 18 and 44 years old.
  9. 9. Techcrunch– Twitter Users. Available at: http://techcrunch.com/2010/10/31/twitter-users/Convinceandconvert – Available at: http://www.convinceandconvert.com/twitter/7-surprising-statistics-about-twitter-in-america/Edison Research. Available at: http://www.edisonresearch.com/twitter_usage_2010.php
  10. 10. when it comes to the use of social networksTrouw – Available at: http://www.trouw.nl/nieuws/nederland/article3372709.ece/Nederlandse_jongeren_in_top_EU_gebruik_netwerksites.html
  11. 11. YouTubeStatistics. Available at: http://www.youtube.com/t/fact_sheetIBM Consumer Study: http://www.marketingcharts.com/television/ibm-consumer-study-internet-rivals-declining-tv-as-primary-media-source-1340/
  12. 12. 
  13. 13. Conversion • Provide and show solutions Interaction • Optimize your • Connect with you channels, content and audience propositions • Stimulate interaction • Create and maintain Participate • Grow and maintain value your audience • Start your accounts and • Find their problems and channels needs • Be active and participate • Learn, and share you thoughts and ideas]Listen • Find and define expectations• Define and find your audience• Select your channels and platforms• Set your strategy and goals
  14. 14. 
  15. 15. 
  16. 16. 
  17. 17. Heineken: Made to Entertain
  18. 18. Heineken: Made to Entertain
  19. 19.  “Heineken… …Made to Entertain”
  20. 20. 
  21. 21. Quantitative: Qualitative:• Sales • Satisfaction• New leads • Loyalty• New qualified subscribers • Authority• Friends/followers/likes • Interaction• Comments/retweets • Feedback• Etc. • Etc.
  22. 22.  Number of influential people who tweet something about us Number of influential blogs that linked to us Number of repeating, unique visitors to our website our channels Number of new customers / sales Number of people who filled in the “get more info” form Number of people who used a specific coupon that is associated with this campaign Number of minutes a day we are nice to customers Number of features suggested by users that we actually implement Number of people in a specific location / demographic who follow us on twitter Number of new things we discovered about (online) customers that we never knew before Reduction in support, marketing, and PR costs Increase in Pagerank, site interaction, conversion Etc…
  23. 23.  Number of influential people who tweet something about us Number of influential blogs that linked to us Number of repeating, unique visitors to our website our channels Number of new customers / sales Number of people who filled in the “get more info” form Number of people who used a specific coupon that is associated with this campaign Number of minutes a day we are nice to customers Number of features suggested by users that we actually implement Number of people in a specific location / demographic who follow us on twitter Number of new things we discovered about (online) customers that we never knew before Reduction in support, marketing, and PR costs Increase in Pagerank, site interaction, conversion Etc…
  24. 24.  Loyalty  Conversion Trust  Visits Passion  Market reach Interaction  Sales Brand Awareness  PR exposure Reputation  Marketing budget etc…  etc…
  25. 25. •••• • • • • • • •••
  26. 26. 
  27. 27.  Number of influential people who tweet something about us Number of influential blogs that linked to us Number of repeating, unique visitors to our website our channels Number of new customers / sales Number of people who filled in the “get more info” form Number of people who used a specific coupon that is associated with this campaign Number of minutes a day we are nice to customers Number of features suggested by users that we actually implement Number of people in a specific location / demographic who follow us on twitter Number of new things we discovered about (online) customers that we never knew before Reduction in support, marketing, and PR costs Increase in Pagerank, site interaction, conversion Etc…
  28. 28.  Number of influential people who tweet something about us Number of influential blogs that linked to us Number of repeating, unique visitors to our website our channels Number of new customers / sales Number of people who filled in the “get more info” form Number of people who used a specific coupon that is associated with this campaign Number of minutes a day we are nice to customers Number of features suggested by users that we actually implement Number of people in a specific location / demographic who follow us on twitter Number of new things we discovered about (online) customers that we never knew before Reduction in support, marketing, and PR costs Increase in Pagerank, site interaction, conversion Etc…
  29. 29. • Obama Times photo: http://www.flickr.com/photos/trojanguy/2819833430/• Bamboo Trees http://www.flickr.com/photos/visbeek/4115153863/• Discussionhttp://unleashthegoddess.wordpress.com/2 010/08/29/live-your-dreams-discussion/• Digital native http://customersrock.wordpress.com/2006/12/16/loya lty-innovation-and-the-gaming-console-war/• Pin http://websitebusiness.ca/our-prices/

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