A Nokia idea for the Rest of us

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Ideas on how to reach and engage consumers as they check ovi mail on Nokia

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  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to consumers where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia...
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia... Get fresh ideas on how to have the Ovi Mail power to do so much more for your organization in the developing world http://www.ov-idea.blogspot.com
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. . The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to consumers where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia... Get fresh ideas on how to have the Ovi Mail power to do so much more for your organization in the developing world http://www.ov-idea.blogspot.com
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. . in the developing world, the most Nokia-friendly email campaign strategy is to send your email messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia..
  • OV-IDEA newsletter takes a bias view that checking email is predominantly what people do on mobile internet. . the developing world’s, most Nokia-friendly email campaign strategy is to target your email messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia.
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. whether in the short term search ,games, video activity surges, in the long term checking email has retained its ranking as the #1 activity on the internetand in the developing world so will checking OVI mail on the nokia.
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia...
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia..
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to consumers where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia..
  • OV-IDEA newsletter is a bias view that reading and sending email is predominantly what people do on mobile internet. The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia...
  • OV-IDEA newsletter takes a bias view that checking email is predominantly what people do on mobile internet. in the developing world, the most effective email campaign strategy is to send your email campaign messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia..
  • OV-IDEA newsletter takes a bias view that checking email is predominantly what people do on mobile internet. in the developing world, the most effective email campaign strategy is to send your email campaign messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia... Get fresh ideas on how to have the Ovi Mail power to do so much more for your organization in the developing world http://www.ov-idea.blogspot.com
  • OV-IDEA newsletter takes a bias view that checking email is predominantly what people do on mobile internet. in the developing world Target the most effective email campaign strategy is to send your email messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia.. Get fresh ideas on how to have the Ovi Mail power to do so much more for your organization in the developing world http://www.ov-idea.blogspot.com
  • OV-IDEA newsletter takes a bias view that checking email is predominantly what people do on mobile internet. in the developing world Target the most effective email campaign strategy is to send your email messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia.ia. Get fresh ideas on how to have the Ovi Mail power to do so much more for your organization in the developing world http://www.ov-idea.blogspot.com
  • OV-IDEA newsletter takes a bias view that checking email is predominantly what people do on mobile internet. in the developing world, the most Nokia-friendly email campaign strategy is to send your email messages to people where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia.
  • A Nokia idea for the Rest of us

    1. 1. A nokia —friendly idea for the rest of us <br /> Presented by Jerry Sakala<br />
    2. 2. What Do NOKIA and Jerry Sakala Know About the Internet that you Don’t.<br />“Reading and Sending Email is the # 1 user Activity on the internet.”<br />Duringlaunch period already Over 2 MILLION Ovi mail accounts created- India, South Africa, Indonesia Mexico, Russia…+180 countries<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    3. 3. So What’s does Stand for… <br />The most Nokia-friendly corporate email communication strategy in the developing world: Targeted email campaign messages for consumers where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia..<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    4. 4. Its about Piggy-backing on NOKIA’s most successful mobile email launch in the developing world<br />It’s a NO-BRAINER …Nokia has already tested the market so you don’t have to. mail mail has launched successfully and the markets’ response? Phenomenal!<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    5. 5. Riding on the coat-tails of the fastest growing mobile internet habit in the developing world:“Checking Email on a NOKIA”<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    6. 6. The Future of your organization’s direct response mobile communication in the developing world lies in your own mail opt-in list.<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    7. 7. Why Now is the time to Start building your own Ovi mail opt in List<br />Your Prospects, customers, members, fans won&apos;t think of your brand tomorrow- or next week- UNLESS you remind them as they check email in their Ovi Mail inbox on their NOKIA.<br />12/22/2009<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />
    8. 8. #1 :<br />Make Collecting Ovi email addresses offline and online a PRIORITY . Prominently Place an opt-in form at points of contact. And on Your website, blog or social network profile. Avoid spamming, Use a double-opt-in confirmation auto responder system with your opt in web form to legitimately send any future follow up email messages to Ovi mail addresses .<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    9. 9. #2 <br />Do not use deceptive email subject lines. The email subject line must ALWAYS accurately reflect the content of your message to an Ovi mail address.<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    10. 10. #3 <br />Disclose clearly and conspicuously that the email message is intended for promo or advertising purposes.<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    11. 11. #4<br />State where you are geographically located. All Your email messages must include a valid physical postal address. This can be your current street address, a post office address, a post office box you’ve registered with the local Postal Service (Zampost) <br />or a private mailbox you’ve registered with a commercial mail provider (eg.postnet).<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    12. 12. #5 <br />Explain how to opt-out of receiving future email from you. In every message include a clear and conspicuous explanation of how they can opt-out of getting email from you in the future. Craft the notice in a way that&apos;s easy for an ordinary Ovi mail user to recognize, read and understand.<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    13. 13. #6 <br />Honor email opt-out request immediately. <br /> Don&apos;t charge a fee or require <br /> subscribers to give any personally<br /> identifying information beyond an email address. Do not make them take any step other than sending a reply email or visiting a single web page on an internet website as a condition for honoring their opt-out request.<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    14. 14. #7 <br />Don&apos;t sell or transfer Ovi mail addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to the company you&apos;ve hired to help you comply with the Best Practice that NOKIA love and Ovi Mail users can trust.<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />12/22/2009<br />
    15. 15. #8 Know what they are doing with your Ovi email <br />know exactly when subscribers click on links in your message so you can focus on the right time to send your message.<br />Re-send a broadcast to only ovi mail subscribers who didn&apos;t open or click on your previous broadcast.<br />Know which ovi mail subscribers are responding to your campaigns, which links they&apos;re visiting, and where on your website they&apos;re going after clicking through..<br />12/22/2009<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />
    16. 16. Jerry Sakala<br />Former Mobile industry insider and Email Marketing enthusiast is available for speaking and consultation on The most Nokia-friendly email communication strategy for the developing world: Targeting your email campaign messages to consumers where their behavior of reading and sending email will be greatest… OVI mail inbox on the Nokia..<br />Jerry Sakala is Not affiliated to NOKIA<br />NOKIA and Ovi are registered trade marks of Nokia.<br />I recognize you primarily come to the internet to check or send email so have made more tips and ideas available for you in your inbox sign up here: http://www.ov-idea.blogspot.com<br />12/22/2009<br />Tags: mobile corporate email messaging, Ovi mail, Nokia<br />

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