No Question: Social Networking Has
Changed How We Connect We now communicate in very different ways: • Virtual Worlds (e.g. SecondLife) • Facebook “actions” such as pokes, nudges, etc • IM instead of voice chat • Status updates • Bookmarking • Video Sharing • Micro-blogging (Twitter) /Blogging
Wireless Can Set You Free
Blogs, rss, chat, Message Boards, Podcasts, video sharing, virtual worlds, Wikis, social bookmarks, micro-blogs, music sharing, gaming, social radio, live video broadcast…all on your mobile device.
MoSoSo, an acronym for Mobile
Social Software, is a class of mobile applications whose scope is to support social interaction among interconnected mobile users. The basic idea of a MoSoSo is to overlay a location and time element to the idea of digital networking. It enables users to find one another, in a particular vicinity and time, for social or business networking. Source: Wikipedia. However, the term “Social Software” was first coined by Clay Shirky in 2003.
Social Networking + LBS •
Adding the element of time and location is not only more enjoyable for the user but can actually augment safety: – Being able to identify friends who are in same location – Cyber Escort Applications being used by campus police at universities • Enables users to enhance their networking capabilities by connecting with people in real time. • Future: Advertisers you have “opted-in” to follow could reach you with special deals when you are geographically close by.
Mobile Social Software Drives Subscribers
/ Creates Loyalty MoSoSo extends the user experience to a mobile device. Duplicating online features on the mobile device is key to retaining users both online and via mobile.
Mobile Social Media and Social
Media Future • With continued development of more sophisticated hardware in conjunction with more feature-rich mobile applications, social media will see both online and mobile growth continue to surge. • This will continue to cause a fundamental shift in the way advertisers reach people. • Social networking companies should continue to focus on making the applications more mobile- friendly or developing stand alone MoSoSo.