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Building Your Local Brand


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Your Personal Brand, it's Energy and Connecting through Social media.

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Building Your Local Brand

  1. 1. Ray Justice & Jerry GrundmanBuilding Your Local BrandYour personal brand, it’s energy and connecting through social media
  2. 2. Ray Justice & Jerry GrundmanKnow ThyselfThe Power of Suggestion
  3. 3. Ray Justice & Jerry GrundmanKnow ThyselfThe Power of Suggestion
  4. 4. Ray Justice & Jerry GrundmanBuilding Your Local BrandYour personal brand, it’s energy and connecting through social media
  5. 5. Ray Justice & Jerry Grundman• Adults spend 15+ hours a week on the Internet• Expected by 2012 there will be 217 million US internet Users (71% penetration of population)• 55% broadband access, will grow to 90% by 2012
  6. 6. Ray Justice & Jerry GrundmanJust how big is this thing?
  7. 7. Ray Justice & Jerry Grundman There are over 200 Millioninternet users in the U.S. and more than 70% have Facebook accountsThat’s only 30% of the total Facebookuser base. About 70% of the user base are from OUTSIDE of the U.S. (Source:
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  9. 9. Ray Justice & Jerry Grundman Source:
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  11. 11. Ray Justice & Jerry GrundmanFacebook accounted for 10% of U.S. page views in 2010.
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  15. 15. Ray Justice & Jerry Grundman Mobile Usage• Average smartphone usage doubled in 2010: from 35 MB per month in 2009 to 79 MB• World mobile data grew by a factor of 2.6 in 2010 from 2009• Global mobile data traffic will increase by a factor of 26 by 2015• There will be 788 million mobile-only Internet users by 2015
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  17. 17. Ray Justice & Jerry Grundman• Android operating system data use is rapidly catching up to the iPhone• Millions of people around the world have cell phones but no electricity, and by 2015 a majority in the Middle East and Southeast Asia will live "off-grid, on-net"
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  19. 19. Ray Justice & Jerry Grundman video on mobile devices• All online video viewing increased 35% year over year• By 2015 two-thirds of the worlds mobile data traffic will be video. accounts for over 30% of the data
  20. 20. Ray Justice & Jerry Grundman 1st largest VIDEO site on the web 3rd largest SITE on the Internet• 100 million Visitors per Month• 5 Billion Video Streams Every month• 40% of all videos online15 Hours of video uploaded every minuteDid you know... In August 2008, youtubebecame the #2 search engines over Yahooon Web... #1 is Google
  21. 21. Ray Justice & Jerry Grundman Big ShiftSocial networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research) The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (
  22. 22. Ray Justice & Jerry Grundman Big Shift48% of young Americans said they nd out about news through Facebook (Source: 41% of all Americans say they get most oftheir news about national and international events from the Internet (Source: Pew Research)
  23. 23. Ray Justice & Jerry Grundman Nearly all consumers - 97 % - now useonline media when researching products or services in their local area (Source: BIA/Kelsey)Where is your brand ?
  24. 24. Focus on the Big 4Con dentlyExpress Your Personal Brand inSocial Media
  25. 25. Create A • Be committed and get buy-in Business and from key playersPersonal Profile in your organization Page: • Diversify content to engage many interests • Speak in an authentic voice • Listen and respond
  26. 26. Ray Justice & Jerry Grundman Great • Switch to using Facebook as your Page Recent • Your brand page can nowChanges “Like” other pages. to • Engage with other brands by posting comments as your brand • Email noti cations when Pages: users post or comment.
  27. 27. Create A • Prospect • Generate word-of- mouth advertising • Learn new thingsAccount • Get new ideas • Meet new people • Build a better brand • Turbocharge your customer service • Go viral • Get more business • Notify customers
  28. 28. Easily Connect Yourto Your Account
  29. 29. Create A • Develop a Classy Pro le • Connect With Professionals FromAccount Your Field • Recommend & Get Recommended • Post Jobs & Search For Jobs • Research Companies • Join Groups & Discuss Issues • Join Networks
  30. 30. Now Connect YourFeed To Your Page
  31. 31. Why Should You Blog?• It helps your SEO • Blogs are a much more ( Google loves new content ) trusted source than companies press• You can be seen as an expert releases and official in your eld and by writing company PR. you are learning. • It moves customers to a• Great content gives people a conversion point of reason to keep coming back to trusting and believing your website. You can engage enough to buy. and understand your customers better. • It’s Number 4!
  32. 32. Time to Get in the Flow StartSharing Here StartWriting Here
  33. 33. Now Bring it All Together toDrive Customers to your website
  34. 34. That’s where we can help
  35. 35. Ray Justice & Jerry Grundman Seminar Topics• Building your Personal and Local Brand and Connecting to Social Media• Daily Self Coaching for Effective Decision Making• Personal Confidence, Present Moment Awareness and the Happiness Lifestyle• Creative Thinking and Brainstorming by Using your Natural Talents• 10 Essential Strategies for Becoming a Remarkable Entrepreneur
  36. 36. Ray Justice & Jerry Grundman Thank youContact us anytime to learn more about how we can help you build a meaningful local brand 585.225.2850 Visit us online:B ra n d B u i l d e r Co m p a ny. co m