How the World Bank Learned toStop Worrying and Love SocialMediaJim Rosenberg | @jimrosenbergThe World Bank |www.worldbank....
What Will It Take?Jim Rosenberg | @jimrosenberg
Let’s Create Content #Together
Go Where the People AreJim Yong Kim Sina Finance Column (http://finance.sina.com.cn/column/bank/jinyong.shtml)World Bank D...
Jim Rosenberg | @jimrosenberg
Jim Rosenberg | @jimrosenberg
Multilingual, multiplatform, visual, engaging86/23/2013WSP Head Jae So & UNICEF’s Tony Lake on World Bank LiveInfographic:...
Tell a story: before and after
Visuals + Localization = !!!Jim Rosenberg | @jimrosenberg
Storytellers – inside & outside11Jim Rosenberg | @jimrosenberg
Instagram & Tumblr – find the right niche12Jim Rosenberg | @jimrosenberg
Which of these tools will you use at work today?Jim Rosenberg | @jimrosenberg
Beats email.
Make your staff policyeasy to use• Use of social media on orgowned/managed channels• Use of social media in ‘earned’media ...
Digital Strategy in 71 words• Social media is your embassy; a good website isyour home country.– You want to own your cont...
Thank you@WorldBankAsia|Fb.me/WorldBank
Sync.lab #10 -- Media that Changes the World | World Bank Social Media | Jim Rosenberg June 2013 | Bangkok, Thailand
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Sync.lab #10 -- Media that Changes the World | World Bank Social Media | Jim Rosenberg June 2013 | Bangkok, Thailand

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Presentation and q and a session with digital / social good community in Bangkok at the Reading Room. https://www.facebook.com/events/272494292890515/

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  • The WB is full of acronyms which can be hard to understand. This one looks like Twitter!It actually stands for Transportation, Water, Infrastructure Transport unit….Innovation and partnership bond the five institutions of the World Bank Group (WBG): the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA), which together form the World Bank; the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). The World Bank Group is one of the world’s largest sources of funding and knowledge for developing countries. It uses financial resources and extensive experience to help poor nations reduce poverty, increase economic growth, and improve the quality of life. Over the past several years, the Bank has been actively making its operations and research more open, transparent, and accountable through ground-breaking changes in its disclosure of information and in providing free access to its data. As an organization focused on results, the Bank regularly assesses its effectiveness at an operational and organizational level and shares its performance outcomes broadly.
  • What makes this good? Explain how these tweets used:videos and photos calls to actionPower of retweeting.
  • Show how good multimedia can spread through other social channels, focus on Instagram and Tumblr.Important to go into new channels when you have resources to be consistently present, to be unique to the channel / your brand.Instagram photo on FB https://www.facebook.com/photo.php?fbid=562359700456457&set=a.253333828025714.83724.153371894688575&type=1Video on Tumblrhttp://worldbank.tumblr.com/day/2012/11/27/
  • Our goal: Make social media a tool to help operational work – demystify social media, have it be just like any other utility
  • Staff/ experts use live chats on “world bank live” to engage directly with the outside world.
  • Innovation and partnership bond the five institutions of the World Bank Group (WBG): the International Bank for Reconstruction and Development (IBRD) and the International Development Association (IDA), which together form the World Bank; the International Finance Corporation (IFC); the Multilateral Investment Guarantee Agency (MIGA); and the International Centre for Settlement of Investment Disputes (ICSID). The World Bank Group is one of the world’s largest sources of funding and knowledge for developing countries. It uses financial resources and extensive experience to help poor nations reduce poverty, increase economic growth, and improve the quality of life. Over the past several years, the Bank has been actively making its operations and research more open, transparent, and accountable through ground-breaking changes in its disclosure of information and in providing free access to its data. As an organization focused on results, the Bank regularly assesses its effectiveness at an operational and organizational level and shares its performance outcomes broadly.
  • Sync.lab #10 -- Media that Changes the World | World Bank Social Media | Jim Rosenberg June 2013 | Bangkok, Thailand

    1. 1. How the World Bank Learned toStop Worrying and Love SocialMediaJim Rosenberg | @jimrosenbergThe World Bank |www.worldbank.org | @worldbankasiaJune 2013
    2. 2. What Will It Take?Jim Rosenberg | @jimrosenberg
    3. 3. Let’s Create Content #Together
    4. 4. Go Where the People AreJim Yong Kim Sina Finance Column (http://finance.sina.com.cn/column/bank/jinyong.shtml)World Bank Data on Sina World Macro Data Section (http://finance.sina.com.cn/worldmac/)
    5. 5. Jim Rosenberg | @jimrosenberg
    6. 6. Jim Rosenberg | @jimrosenberg
    7. 7. Multilingual, multiplatform, visual, engaging86/23/2013WSP Head Jae So & UNICEF’s Tony Lake on World Bank LiveInfographic: Oceans (Arabic)Melinda Gates tweeting about Thinkequal#Longreads on Voices blogWorld Bank LiveYouTubeWhat Will It Take Video - IndiaYouTubeTwitter
    8. 8. Tell a story: before and after
    9. 9. Visuals + Localization = !!!Jim Rosenberg | @jimrosenberg
    10. 10. Storytellers – inside & outside11Jim Rosenberg | @jimrosenberg
    11. 11. Instagram & Tumblr – find the right niche12Jim Rosenberg | @jimrosenberg
    12. 12. Which of these tools will you use at work today?Jim Rosenberg | @jimrosenberg
    13. 13. Beats email.
    14. 14. Make your staff policyeasy to use• Use of social media on orgowned/managed channels• Use of social media in ‘earned’media (e.g. other sites/platformsthat aren’t managed by you)• Mentions of your work or the orgin your own personal socialmedia• The policy is meant to empowerstaff to engage around theirexpertise and work, not to makestatements on behalf of the org.
    15. 15. Digital Strategy in 71 words• Social media is your embassy; a good website isyour home country.– You want to own your content? Build a website (Jess3).– Steady, consistent content is essential to engagement.• The big picture is comprised of many, manydetails.• People are your greatest asset – your owncolleagues, as well as the people you serve.– If your clients sense you’re open and engaged, they’llbe that way, too. Same goes for your staff.16Jim Rosenberg | @jimrosenberg
    16. 16. Thank you@WorldBankAsia|Fb.me/WorldBank

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