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Barometre Hotellerie/Restauration S6-S13

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Baromètre Neoap Social Media Analyzer Hotellerie/Restauration entre la semaine 6 et la semaine 13 2013.

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Barometre Hotellerie/Restauration S6-S13

  1. 1. [ Dernier rafraichissement le 03 Apr 2013 09:02 ] [ Dernière semaine complète : 20135213 ] Social Media Analyzer By Neoap Rapport du 20130204 au 20130331 Plus dinformations : contact@neoap.fr 36 34226 518092 19956Acteurs Posts Facebook Tweets Videos YouTube
  2. 2. Baromètre Médias Sociaux 2013 NeoapActeur Acteur BSM FB Twitter You Tube McDonald KFC McDonald 21.5% 17.0% 35.2% 4.2% KFC 20.1% 15.6% 28.1% 10.9% Quick Quick 9.8% 6.9% 15.3% 4.1% Burger King Burger King 8.2% 6.8% 3.6% 13.3% StarBucks StarBucks 7.9% 7.2% 7.5% 14.0% Sofitel Sofitel 5.9% 10.4% 1.2% 2.4% Subway Subway 4.2% 3.2% 6.4% 3.6% Hard Rock Cafe Hard Rock Cafe 3.6% 3.3% 0.4% 11.6% Pizza Hut Pizza Hut 3.4% 1.0% 2.4% 9.3% Flunch Flunch 2.1% 0.7% 3.4% 1.1% Ibis Ibis 1.6% 5.0% 1.2% 1.3% El Rancho 1.6% 0.5% 0.2% 5.9% El Rancho La Brioche Dorée 1.5% 3.2% 0.3% 0.3% La Brioche Dorée Le Paradis du Fruit 1.3% 1.2% 1.3% 1.0%Le Paradis du Fruit Novotel 1.3% 1.3% 0.4% 3.3% Others La Mie Caline 1.1% 1.9% 0.7% 0.8% 0% 5% 10% 15% 20% 25% Hippopotamus 1.0% 1.6% 0.6% 1.9%120% Others McDonald KFC100% Quick StarBucks 31% 31% 25% 25% 33% 34% Burger King 36% 37% 80% Sofitel Subway 22% Hard Rock Cafe 21% 27% 60% 19% 27% La Taverne de Mait... 19% 23% 22% 22% 40% 18% 19% 18% 17% 16% 20% 19% 8% 10% 9% 12% 13% 11% 9% 8% 20% 10% 9% 7% 10% 8% 12% 8% 9% 0% 06 07 08 09 10 11 12 13 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  3. 3. Engagement des Acteurs 2013 NeoapActeur Nb Nb Acteur Nb Videos StarBucks 17.4% Posts comments Hard Rock Cafe 12.2% 1 529 100 10 StarBucks 285 0 0 Ibis 9.1% Hard Rock Cafe 181 19 0 Pizza Hut 4.8% Ibis 145 2 2 La Mie Caline 4.6% Pizza Hut 76 0 2 KFC 4.6% La Brioche Dorée 72 1 0 La Brioche Dorée 4.5% Quick 66 0 0 Sofitel 4.1% Sofitel 65 0 3 Quick 4.0% KFC 63 9 3 McDonald 3.9% Flunch 52 1 0 Flunch 3.2% Subway 48 3 0 Subway 3.1% McDonald 46 18 0Relais Et Chateaux 2.7% Relais Et Chateaux 44 0 0 2.7% Hippopotamus 44 0 0 Hippopotamus Formule 1 39 0 0 Formule 1 2.4% Leon de Bruxelles 37 0 0 0% 5% 10% 15% 20% Courtepaille 30 0 0 250 McDonald Quick KFC Subway 200 Pizza Hut Hippopotamus buffalo Grill 150 Courtepaille Flunch Leon de Bruxelles 100 Le Paradis du Fruit Flams El Rancho 50 Cafeteria Casino Hard Rock Cafe La Criée 0 La Taverne de Maitre Kanter Campanile 06 07 08 09 10 11 12 13 Semaine W W W W W W W W 13 13 13 13 13 13 13 13
  4. 4. KPIs McDonald(K) (K) 18 Posts Likes Retweets 16 Page Likes Tweets16 1414 1212 1010 8 8 6 6 4 4 2 2 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 43899 23 0 1 0 23 1Nb Posts : 497 22 2 Tweets : 69446 22 2 Retweets : 27524 6000Nb Post Likes : 35539 21 100 3 21 3Nb Comments : 0 Tweets act. : 5 4000 20 4Nb Comment Likes : 0 20 50 6 Retweets act. : 18 Tweets press : 25 19 2000 5Likes / Jour : 783.9 19 8 Retweets press: 0 18 6Posts / Jour : 8.9 Tweets / j : 1240.1 18 9Post Likes / Jour : 634.6 Retweets / j : 491.5 17 7Comments / Jour : 0.0 17 10 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.0 Retweets act. / j : 0.3 16 11 15 9 Tweets press / j : 0.4 15 12 14 10 14 13 Retweets press / j : 0.0 13 12 11
  5. 5. KPIs Quick(K) (K) 6 Posts Likes Retweets Page Likes 8 Tweets 5 7 6 4 5 3 4 3 2 2 1 1 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 18844 23 0 1 0 23 1Nb Posts : 195 22 40 2 Tweets : 37757 22 5000 2Nb Post Likes : 8532 Retweets : 9703 21 4000 3 21 30 4Nb Comments : 0 Tweets act. : 4 3000 20 4Nb Comment Likes : 0 20 20 8 Retweets act. : 0 2000 10 Tweets press : 52 19 1000 5Likes / Jour : 369.5 19 9 Retweets press: 0 18 6Posts / Jour : 3.8 Tweets / j : 674.2Post Likes / Jour : 167.3 18 10 Retweets / j : 173.3 17 7Comments / Jour : 0.0 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.0 17 11 Retweets act. / j : 0.0 15 9 16 12 Tweets press / j : 0.9 14 10 15 14 13 Retweets press / j : 0.0 13 12 11
  6. 6. KPIs KFC(K) (K) Posts Likes Retweets14 Page Likes Tweets 1412 1210 10 8 8 6 6 4 4 2 2 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 39095 23 0 1 0 23 1Nb Posts : 404 22 2 Tweets : 62407 22 6000 2 21 60 3 Retweets : 23902Nb Post Likes : 31123 21 3Nb Comments : 0 20 40 4 Tweets act. : 7 4000 20 4Nb Comment Likes : 0 Retweets act. : 9 19 20 5 Tweets press : 31 19 2000 5Likes / Jour : 710.8 18 6 Retweets press: 1 18 6Posts / Jour : 7.3 Tweets / j : 1114.4Post Likes / Jour : 565.9 17 7 Retweets / j : 426.8 17 7Comments / Jour : 0.0 16 8 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.0 Retweets act. / j : 0.2 15 9 15 9 14 10 Tweets press / j : 0.6 14 10 13 12 11 Retweets press / j : 0.0 13 12 11
  7. 7. KPIs Subway1 800 Posts Likes Retweets Page Likes Tweets1 600 3 0001 400 2 5001 2001 000 2 000 800 1 500 600 400 1 000 200 500 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 3830 23 0 1 0 23 1Nb Posts : 164 22 2 Tweets : 13464 22 2 40Nb Post Likes : 1527 21 3 Retweets : 5174 21 1500 3Nb Comments : 0 20 30 4 Tweets act. : 7 20 1000 4Nb Comment Likes : 0 20 Retweets act. : 3 19 10 6 Tweets press : 57 19 500 5Likes / Jour : 91.2 Retweets press: 11 18 7 18 6Posts / Jour : 3.9 Tweets / j : 240.4Post Likes / Jour : 36.4 17 8 Retweets / j : 92.4 17 7Comments / Jour : 0.0 Tweets act. / j : 0.1 8 16Comment Likes / Jour : 0.0 16 9 Retweets act. / j : 0.1 15 9 15 10 Tweets press / j : 1.0 14 11 14 10 13 12 Retweets press / j : 0.2 13 12 11
  8. 8. KPIs Pizza Hut600 Posts Likes 1 600 Retweets Page Likes Tweets 1 400500 1 200400 1 000300 800 600200 400100 200 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 435 2 0 23 9 23 1Nb Posts : 76 50 Tweets : 6244 22 1000 2Nb Post Likes : 1117 22 40 10 Retweets : 1426 21 800 3Nb Comments : 0 30 Tweets act. : 0 600 20 4Nb Comment Likes : 0 20 Retweets act. : 0 400 21 10 11 Tweets press : 7 19 200 5Likes / Jour : 11.2 Retweets press: 0 18 6Posts / Jour : 1.9 Tweets / j : 111.5 19 12Post Likes / Jour : 28.6 Retweets / j : 25.5 17 7Comments / Jour : 0.0 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.0 18 14 Retweets act. / j : 0.0 15 9 Tweets press / j : 0.1 17 15 14 10 16 Retweets press / j : 0.0 13 12 11
  9. 9. KPIs Hippopotamus450 Posts Likes Retweets Page Likes Tweets400 300350 250300 200250200 150150 100100 50 50 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 346 23 1 2 0 23 1Nb Posts : 91 22 30 3 Tweets : 1226 22 2Nb Post Likes : 1490 Retweets : 493 21 150 3Nb Comments : 0 21 20 6 Tweets act. : 0 20 100 4Nb Comment Likes : 0 Retweets act. : 0 20 10 8 Tweets press : 1 19 50 5Likes / Jour : 7.4 Retweets press: 0 19 10 18 6Posts / Jour : 1.9 Tweets / j : 21.9Post Likes / Jour : 31.7 Retweets / j : 8.8 17 7 18 11Comments / Jour : 0.0 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.0 17 12 Retweets act. / j : 0.0 15 9 Tweets press / j : 0.0 16 13 14 10 15 14 Retweets press / j : 0.0 13 12 11
  10. 10. KPIs buffalo Grill Posts Likes 1 000 Retweets400 Page Likes Tweets 900350 800300 700250 600200 500 400150 300100 200 50 100 0 0 Semaine Semaine 06 07 08 09 10 11 12 13 06 07 08 09 10 11 12 13 W W W W W W W W W W W W W W W W 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 Facebook TwitterNb Likes : 1080 23 25 0 1 23 0 1Nb Posts : 111 22 6 Tweets : 1732 22 300 2Nb Post Likes : 620 20 Retweets : 875 21 3 21 7Nb Comments : 0 15 Tweets act. : 0 200 20 4Nb Comment Likes : 0 20 10 8 Retweets act. : 0 5 Tweets press : 10 19 100 5Likes / Jour : 27.0 19 9 Retweets press: 0 18 6Posts / Jour : 2.8 Tweets / j : 30.9Post Likes / Jour : 15.5 18 10 Retweets / j : 15.6 17 7Comments / Jour : 0.0 Tweets act. / j : 0.0 8 16Comment Likes / Jour : 0.0 17 11 Retweets act. / j : 0.0 15 9 16 12 Tweets press / j : 0.2 14 10 15 14 13 Retweets press / j : 0.0 13 12 11

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