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JEROEN VAN GEEL  LOOK, THINK,IMAGINE, CREATE                       @je roenvangeel
HELLO WORLD!HOW ARE YOU?
ASK THE RIGHT QUESTIONSSTEP BACK
HOW?
HOW?WHY?
THEORY OF CHANGEACTION   OUTPUT   OUTCOME   IMPACT
LOOK AROUND YOUFEED YOURCURIOSITY
SEEING THE WORLD FOR THE FIRST TIME - YOTSUBA&!
CHIP HEATH“WHEN WE AREGIVEN KNOWLEDGE,IT IS IMPOSSIBLE TOIMAGINE WHAT IT’SLIKE TO LACK THATKNOWLEDGE”
TAKE THE RIDE. EXPERIENCE IT YOURSELF.
THINK SMART BUILDAN IDEA
TRY TO UNTANGLE THE COMPLETE PICTURE.
A GREAT CONCEPT CAN BE EXPLAINED IN AN ELEVATOR RIDE.
D-REIZEN“WAT VOOR JOUW EEN LAST-MINUTE NAAR DE ZON IS, IS VOOR DE       ANDER EEN LUXE FAMILIEHOTEL IN ANDALUSIE.”  D-REIZ...
GEHEUGEN VAN NEDERLANDEEN DOOS VOL HERINNERINGEN EN SERENDIPITEIT. JE ZOEKT HET                 EEN EN VIND HET ANDER. GEH...
9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE
9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE
SCHIPHOL BOARDING – WELCOME ON BOARD! THE TRIP HAS BEGUN!
DEFINE THE RULES  BUILDA WORLD
IF THIS IS WHAT IT ISIT’S IMPORTANT TO DEFINE WHAT IT IS
THAN THIS IS WHAT IT’S NOTBUT EVEN MORE IMPORTANT TO DECIDE WHAT IT IS NOT
BRAND TRANSLATION[…] 9292 IS MORE THAN JUST A DATABASE FOR FINDINGTHE FASTEST ROUTE. […] IT’S A TRAVEL PARTNER. A FRIENDTH...
BOLLEN SCHIPHOL
SEEK CRITICISM  SEARCHFOR CONFLICT
PAUL ARDEN“DO NOT SEEK PRAISE,     SEEK CRITICISM”
TRUST YOUR GUT
PICK UP YOUR SHARPIESKETCH IT
6-UP SKETCHBOARD
THINK IN STORIES
GOD IS IN THE DETAILSDIVE DEEP
MAIL APP   9292 DETAILMICROINTERACTIONS
9292 DETAILMICROINTERACTIONS    MAILCHIMP
9292.NL PLAN YOUR RETURN TRIP
SCHIPHOL AUTOMATED PASSPORT CONTROL FLOW
ONCE UPON A TIME…  LET ITCOME ALIVE
37UX LX 2011   EVERY PRODUCT HAS A PERSONALITY   37
38UX LX 2011 H E         T       VW BEETLE IS DESIGNED TO PUT A SMILE ON YOUR FACE   38
YOU WANT IT!   SELLTHE DREAM
PITCH EVERY IDEA LIKE DONALD DRAPER
THANK YOU!         E-MAILMAIL@JEROENVANGEEL.COM       TWITTER   @JEROENVANGEEL        WORK   WWW.FABRIQUE.NL
Look Think Imagine Create
Look Think Imagine Create
Look Think Imagine Create
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Look Think Imagine Create

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Look Think Imagine Create

  1. 1. JEROEN VAN GEEL LOOK, THINK,IMAGINE, CREATE @je roenvangeel
  2. 2. HELLO WORLD!HOW ARE YOU?
  3. 3. ASK THE RIGHT QUESTIONSSTEP BACK
  4. 4. HOW?
  5. 5. HOW?WHY?
  6. 6. THEORY OF CHANGEACTION OUTPUT OUTCOME IMPACT
  7. 7. LOOK AROUND YOUFEED YOURCURIOSITY
  8. 8. SEEING THE WORLD FOR THE FIRST TIME - YOTSUBA&!
  9. 9. CHIP HEATH“WHEN WE AREGIVEN KNOWLEDGE,IT IS IMPOSSIBLE TOIMAGINE WHAT IT’SLIKE TO LACK THATKNOWLEDGE”
  10. 10. TAKE THE RIDE. EXPERIENCE IT YOURSELF.
  11. 11. THINK SMART BUILDAN IDEA
  12. 12. TRY TO UNTANGLE THE COMPLETE PICTURE.
  13. 13. A GREAT CONCEPT CAN BE EXPLAINED IN AN ELEVATOR RIDE.
  14. 14. D-REIZEN“WAT VOOR JOUW EEN LAST-MINUTE NAAR DE ZON IS, IS VOOR DE ANDER EEN LUXE FAMILIEHOTEL IN ANDALUSIE.” D-REIZEN– YOUR LAST-MINUTE IN SPAIN IS MY FAMILY TRIP TO THE SUN
  15. 15. GEHEUGEN VAN NEDERLANDEEN DOOS VOL HERINNERINGEN EN SERENDIPITEIT. JE ZOEKT HET EEN EN VIND HET ANDER. GEHEUGEN VAN NEDERLAND – SERENDIPITY IN A BOX FULL OF MEMORIES
  16. 16. 9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE
  17. 17. 9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE
  18. 18. SCHIPHOL BOARDING – WELCOME ON BOARD! THE TRIP HAS BEGUN!
  19. 19. DEFINE THE RULES BUILDA WORLD
  20. 20. IF THIS IS WHAT IT ISIT’S IMPORTANT TO DEFINE WHAT IT IS
  21. 21. THAN THIS IS WHAT IT’S NOTBUT EVEN MORE IMPORTANT TO DECIDE WHAT IT IS NOT
  22. 22. BRAND TRANSLATION[…] 9292 IS MORE THAN JUST A DATABASE FOR FINDINGTHE FASTEST ROUTE. […] IT’S A TRAVEL PARTNER. A FRIENDTHAT WILL HELP YOU BEFORE OR DURING YOUR TRIP TOGET TO YOUR DESTINATION. IT TRIES TO UNDERSTAND YOUINSTEAD OF FORCING YOU TO UNDERSTAND HIM. [..]ACCESSIBLE, PRO-ACTIVE, INVOLVED, OPEN
  23. 23. BOLLEN SCHIPHOL
  24. 24. SEEK CRITICISM SEARCHFOR CONFLICT
  25. 25. PAUL ARDEN“DO NOT SEEK PRAISE, SEEK CRITICISM”
  26. 26. TRUST YOUR GUT
  27. 27. PICK UP YOUR SHARPIESKETCH IT
  28. 28. 6-UP SKETCHBOARD
  29. 29. THINK IN STORIES
  30. 30. GOD IS IN THE DETAILSDIVE DEEP
  31. 31. MAIL APP 9292 DETAILMICROINTERACTIONS
  32. 32. 9292 DETAILMICROINTERACTIONS MAILCHIMP
  33. 33. 9292.NL PLAN YOUR RETURN TRIP
  34. 34. SCHIPHOL AUTOMATED PASSPORT CONTROL FLOW
  35. 35. ONCE UPON A TIME… LET ITCOME ALIVE
  36. 36. 37UX LX 2011 EVERY PRODUCT HAS A PERSONALITY 37
  37. 37. 38UX LX 2011 H E T VW BEETLE IS DESIGNED TO PUT A SMILE ON YOUR FACE 38
  38. 38. YOU WANT IT! SELLTHE DREAM
  39. 39. PITCH EVERY IDEA LIKE DONALD DRAPER
  40. 40. THANK YOU! E-MAILMAIL@JEROENVANGEEL.COM TWITTER @JEROENVANGEEL WORK WWW.FABRIQUE.NL

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