Organizational Microblogging and its effect on Knowledge Sharing

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What effect does the implementation of microblogging have on an organization? This presentation of the Master thesis "Stumble upon hidden Knowledge - Microblogging in Organizations" gives insight in this matter. For more about GriDD see http://www.gridd.nl

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Organizational Microblogging and its effect on Knowledge Sharing

  1. 1. Stumble upon hidden Knowledge Microblogging in Organizations 30 oktober 2009 Jeroen Grit
  2. 2. GriDD consultancy Graduating at
  3. 3. “Optimizing people’s success of using information in organizations” Kennis Mngt Proces Me n nse I nteracti e I nformati e Visual Social Thinking Media © 2009 GriDD Consultancy B.V. 3
  4. 4. “Social Media are online media on which the user creates and uses the content.” By Youth Network (Flickr.com)
  5. 5. Social Media
  6. 6. Social Media
  7. 7. Social Media
  8. 8. Social Media
  9. 9. “Microblogging is a variant of blogging that allows users to post quick, short messages for others to access.” By laurenlemon (Flickr.com)
  10. 10. By historygradguy (Flickr.com)
  11. 11. Gathering
  12. 12. Store By jazzmasterson (Flickr.com)
  13. 13. Spread By Lidia Camacho (Flickr.com)
  14. 14. “Microblogging is believed to have the quality to bring hidden knowledge into view.” By Kasia Swierczek (Flickr.com)
  15. 15. Knowledge sharing conditions (Cross et al., 2001) By sfgamchick(Flickr.com)
  16. 16. Knowledge sharing conditions (Cross et al., 2001) By Paul Russell99(Flickr.com)
  17. 17. Knowledge sharing conditions (Cross et al., 2001) By Editor B (Flickr.com)
  18. 18. Knowledge sharing conditions (Cross et al., 2001) By Johnathan!(Flickr.com)
  19. 19. Research question Organizational Microblogging By historygradguy (Flickr.com)
  20. 20. Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
  21. 21. Research question Organizational Knowledge Microblogging sharing By historygradguy (Flickr.com)
  22. 22. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour
  23. 23. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use
  24. 24. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Microblogging Use Characteristics
  25. 25. Research model Knowledge Sharing Conditions (Cross et al., 2003) Knowledge Knowledge Sharing Sharing Intention Behaviour Organizational Microblogging Use Organizational Organizational Microblogging Use Microblogging Characteristics Value
  26. 26. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive
  27. 27. Method of research: WorkVoices
  28. 28. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices survey 2: • Knowledge sharing • Knowledge sharing conditions conditions • Microblogging value • Microblogging use characteristics
  29. 29. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics
  30. 30. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers
  31. 31. Method of research: Yammer
  32. 32. Method of research WorkVoices pilots Start End WorkVoices WorkVoices pilots pilots TriMM 1% Club Webclusive WorkVoices survey 1: WorkVoices focusgroups: WorkVoices survey 2: • Knowledge sharing • Microblogging value • Knowledge sharing conditions conditions • Microblogging use • Microblogging value characteristics • Microblogging use characteristics Yammer study Sanoma Uitgevers Yammer survey: • Knowledge sharing conditions • Microblogging value • Microblogging use characteristics
  33. 33. Results: Knowledge sharing conditions Increase on all constructs By albra (Flickr.com)
  34. 34. 7 6 5 4 WorkVoices survey 1 WorkVoices survey 2 3 Yammer evaluation 2 1 Knowledge Access Engagement Safety Knowledge Knowledge sharing sharing intention behaviour By wallyg (Flickr.com)
  35. 35. Results: Characterictics (tool) Searchable application important By Jimurphy (Flickr.com)
  36. 36. By wallyg (Flickr.com)
  37. 37. Results: Characterictics (user) By magpiefelts (Flickr.com)
  38. 38. By wallyg (Flickr.com)
  39. 39. Results: Characterictics (organization) By annie roo (Flickr.com)
  40. 40. By wallyg (Flickr.com)
  41. 41. Results: Value Microblogging has a positive value By marknauta.nl (Flickr.com)
  42. 42. By wallyg (Flickr.com)
  43. 43. Conclusion Microblogging shows potential on knowledge sharing By melancholic ripple (Flickr.com)
  44. 44. By wallyg (Flickr.com)
  45. 45. Discussion Research of an exploratory nature By Ben (Flickr.com)
  46. 46. By wallyg (Flickr.com)
  47. 47. Recommendations What’s next? By kevkev44 (Flickr.com)
  48. 48. By wallyg (Flickr.com)
  49. 49. Thank you for your attention By Philip Richter (Flickr.com)

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