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Word of Mouth Congress 2007 - Online Buzz


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Presentation Word of Mouth Congress 2007 :: Online Buzz :: Viral Marketing :: content distribution & big ideas

Published in: Economy & Finance, Business

Word of Mouth Congress 2007 - Online Buzz

  1. 1. Online buzz Word-of-Mouth Marketing Congres :: november 2007
  2. 2. Last year...
  3. 3. <object width=quot;425quot; height=quot;355quot;><param name=quot;moviequot; value=quot;http://;></ param><param name=quot;wmodequot; value=quot;transparentquot;></param><embed src=quot; Ek4osa4LlVI&rel=1quot; type=quot;application/x- shockwave-flashquot; wmode=quot;transparentquot; width=quot;425quot; height=quot;355quot;></embed></object>
  4. 4. “Aandacht staat aan of uit. In die context is aansprekend creatief werk de sleutel tot succes. Commerciële content moet niet alleen kunnen concurreren met andere merken, maar ook met videogames, tv- programma’s en websites.” Andrew Robertson - CEO BBDO Worldwide Source:Adformatie
  5. 5. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. David Ogilvy
  6. 6. Source: New York Times & Youtube :: iPod Touch by Nick Haley
  7. 7. Consumers creating commercials “is part of this brave new world we live in,” said Lee Clow, chairman and chief creative officer at TBWA Worldwide, “It’s an exciting new format for brands to communicate with their audiences,” Mr. Clow said. “People’s relationship with a brand is becoming a dialog, not a monolog.”
  8. 8. Source:
  9. 9. Source:Youtube :: Will it Blend?
  10. 10. Apple Soft
  11. 11. Sources: Ads of the World & Tom Himpe
  12. 12. Old skool ‘rules’... > It starts with a story... > Think three dimensional and big! > Non spot is king > Choose or create a momentum > Empower the consumer > And...
  13. 13. Be all over the f cking * place...
  14. 14. At home & With media out-of-home Social media In retail
  15. 15. Source: TBWA & Playsyation :: Shadow of the Colossus
  16. 16. Interesting... > Adverblog > > Contagious Magazine > Adrants > Bright
  17. 17. Online buzz Word-of-Mouth Marketing Congres :: november 2007 presentation at and