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Using wp for online publishing

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Using wp for online publishing

  1. 1. Using WP for Online Publishing J. Erik Lindgren @jeriklindgren jeriklindgren@yahoo.com www.linkedin.com/in/jeriklindgren www.slideshare.com/jeriklindgren
  2. 2. Outline • Intro • Self-publishing • Self-publishing using WP • Some implementation details • Q & A
  3. 3. Who am I? • Former school teacher • Former software engineer at Motorola Solutions • Delivery Leader at AgileThought • Entrepreneur (small business owner) – Freak Publishing LLC • Writer – short stories, plays, memoir • Multitasker – see above • WordPress User
  4. 4. Who wants to write a book? • 500,000 self-published books in US in 2013 • Lots of online resources • Everyone is a publisher! • Facebook • Twitter • Tumblr • WordPress.com • Personal / Professional Websites
  5. 5. Some publishing math • 60,000 words = 200 page book • Check your email sent list: • over 15,000 emails in 10 years • ~ 300,000 words • ~ 5 books • Standard writer’s goal: 1,000 words per day • = 1 novel in 2 months • Note: add time for editing
  6. 6. Advantages of self-publishing • Control over content • Control of publication schedule • You decide the format • Keep more of the profits* • Get discovered via self-publishing
  7. 7. Amanda Hocking • Wrote 17 novels in her spare time • Self-published nine ebooks in 2010 • Most priced between $.99 and $2.99 • Sold over 1 million copies in one year • Signed traditional publishing contract with St. Martin’s Press for $2 million
  8. 8. Self-publishing resources • Kindle Direct Publishing - ebooks • CreateSpace - print on demand • ACX - audiobooks • Lulu, Smashwords, Blurb… • Guy Kawasaki – APE: Author, Publisher, Entrepreneur – How to publish a book
  9. 9. Self-publish with WordPress • Sarah Gooding – WPTavern – “How to Self-Publish a Book with WordPress” • Anthologize, BookPress Client, PressBooks… • Convert a WordPress.com blog to ebook • Create a book from RSS Feed • Great starting point for self-publishing via WordPress • Focused on producing books and ebooks • But here’s another idea…
  10. 10. Self-Publish as you write… • Blog-book • Content Restriction • Solicit feedback from your readers • Allow the public to participate in the writing process • Small fee for public access • Discount codes for friends • Sell your book while you write it!
  11. 11. How much would you pay? • Think of your favorite author • What if she/he allowed you access to their next novel before it comes out? • Allows you to contribute • Compare to price of hardback, paperback, ebook • How much is that access worth?
  12. 12. Blog-book • Book set up as WP blog with content restriction • Users pay for access • Each blog entry is chapter • Users notified when new chapter added • User read, comment on, and help develop story • Author earns revenue
  13. 13. Blog-book Details • Chris Lema – Comparison of WordPress Membership Plugins • Beka Rice – SellwithWP – Series on creating Membership sites • Easy Digital Downloads (EDD) - Pippin Williamson • Easy to install • Easy to manage • Theme support • Lots of extensions • Content Restriction
  14. 14. Sample website • Blog-book called Serendipity Happens! • www.erikeriksson.com • Use discount code WCORL
  15. 15. One Big Idea • Teenage Mutant Ninja Turtles • Baby Einstein • KFC • Jingle, gadget, book • Run with it!
  16. 16. Ready, Fire, Aim!
  17. 17. Democratize Publishing! • Mission Statement of WordPress • Revolution • Evolution • We are all publishers! • Go forth and produce…
  18. 18. Questions/Contact • @jeriklindgren • jeriklindgren@yahoo.com • www.freakpublishing.com

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