iBlog7 - Podcasting 101

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iBlog7 talk about Podcasting by Jeric Peña

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  • The term podcast is a blend (by way of clipping-slash-portmanteau) of two words iPOD, the popular portable media player, and BROADCAST. It is much like how the word “BLOG” was formed. So, podcast literally means broadcasting to iPods, of course you don’t need an iPod to listen to a podcast. Instead, iPod just represents the different portable media players out in the market.
  • A PODCAST IS AN AUDIO OR VIDEO FILE MADE AVAILABLE OVER THE INTERNET WHICH CAN BE SUBSCRIBED TO AND DOWNLOADED AUTOMATICALLY EACH TIME AN UPDATE BECOMES AVAILABLE (THROUGH RSS). British Computer Society
  • What type of show should you produce?Take note of your hobbies, interests, line of work, and other things that you wish to talk about.How long should your podcast be?Consider the amount of you time you need to spend for show preparation and postproduction.How often should you produce a show?It’s up to you and your audience. Check your schedule. Ask feedback from your audience.It’s important to stick to a schedule.
  • What type of show should you produce?Take note of your hobbies, interests, line of work, and other things that you wish to talk about.How long should your podcast be?Consider the amount of you time you need to spend for show preparation and postproduction.How often should you produce a show?It’s up to you and your audience. Check your schedule. Ask feedback from your audience.It’s important to stick to a schedule.
  • Use the best microphone that you have. It doesn’t matter if it’s a headset, your iPhone, a USB microphone, or whatever. Start small, then upgrade.Record in a quiet environment.Noise from computer or appliances – CPU fan, system sounds, aircon, electric fanNoise from your surroundings – people talking, moving, talking, vehicles passing by,Walk-in closet === perfect make-shift studioBe mindful of plosives.Don’t speak too close to the microphone.Consider making a DIY popscreen to avoid plosives. Put a pen in front of the microphonePrepare a script and or an outlineSomething that will guide you while recording so you won’t get lost.Can be detailed or full of independent data.Export your recording in mp3 format.Generally accepted file format for audioAllows people to listen to your show using variety of players—iPod, car stereo, cellphone, computer, etc.Low file size with ok qualityLabel your mp3 files properly (ID3)Easy identificationUse iTunes (Get Info function) to label your mp3 filesUse MP3Tag at mp3tag.de
  • Why?So that whenever someone subscribes to your podcast, that person will be notified automatically if there are any episodes / updates available for download. iTunes, etc will download automatically the new episodes (depends on your settings).
  • ONLINESubmit your podcast to directories like iTunes, Podcast Alley, and others.Social Networking Sites – Facebook, Twitter, Plurk, and others.Exchange links and or podcast promos with other podcasters / bloggers / websites.OFFLINEOffline Marketing – Business cards, CDs,
  • RecognitionPress Mention – Philippine Daily Inquirer, NewsbreakAwards / Distinctions / Nominations – Philippine Blog Awards (Finalist – 2008, Won – 2009, Nominated – 2010) Podcast Awards 2011 – NominatedServed as Resource Persons for Research / Studies on Podcasting in the PhilippinesInvitation for TV interviews – I turned them down!OpportunitiesOpportunity to fulfill one’s dream of being a radio star / radio station manager / whateverIncome Opportunities – Income from advertisements, exchange dealsJob Opportunities – I was offered an entertainment segment on a radio station, but I have to turn it down.ChallengesCriticisms (Not constructive) – about you (as a person), your grammar, your accentKeeping up with the rest of the world – US is always first (haha)Keeping up with your other duties, responsibilities, engagementsI simply love podcasting.
  • iBlog7 - Podcasting 101

    1. 1. IBLOG: THE 7TH PHILIPPINE BLOGGING SUMMIT | APRIL 2, 2011 | UP DILIMAN<br />PODCASTING101<br />FOCUS ON AUDIO PODCASTS<br />ADRIAN JERIC G. PEÑA<br />BRINK NOTES PODCAST NETWORK<br />WWW.BNCAST.COM | @BNCAST<br />feedback@bncast.com<br />
    2. 2.
    3. 3. =<br />+<br />BROADCAST<br />iPOD<br />PODCAST<br />WHAT IS A <br />PODCAST?<br />
    4. 4. WHAT IS A PODCAST? <br />A PODCAST IS AN AUDIO OR VIDEO FILE MADE AVAILABLE OVER THE INTERNET WHICH CAN BE SUBSCRIBED TO AND DOWNLOADED AUTOMATICALLY EACH TIME AN UPDATE BECOMES AVAILABLE.<br /> - British Computer Society <br />LISTEN / DOWNLOAD<br />VIA THE WEBSITE/BLOG<br />♬<br />∞<br />WEBSITE<br />or BLOG<br />AUDIO FILE<br />(MP3)<br />SUBSCRIBE USING iTunes<br />or other podcatcher<br />RSS<br />
    5. 5. WHAT DO<br />YOU NEED?<br />COMPUTER<br />with Internet<br />WEBSITE / BLOG<br />AUDIO FILE WEBHOST<br />MICROPHONE<br />or HEADSET<br />RECORDING SOFTWARE<br />or HARDWARE<br />PODCAST / SHOW<br />IDEA<br />
    6. 6. CHOOSING YOUR <br />PODCAST FORMAT<br />What type of show should you produce?<br />How long should your podcast be?<br />How often should you produce a show?<br />
    7. 7. CHOOSING YOUR <br />PODCAST FORMAT<br />CATEGORY: HEALTH<br />FORMAT: Question and Answer<br />DURATION: 5-10 minutes<br />FREQUENCY: WEEKLY<br />CATEGORY: EDUCATION<br />FORMAT: DISCUSSION<br />DURATION: 30 minutes<br />FREQUENCY: WEEKLY<br />
    8. 8. RECORDING YOUR <br />PODCAST<br />AUDACITY is an open-source audio editor and recorder for Windows, Mac, and Linux. It’s totally free! <br />Some Recording Tips<br />Record in a quiet environment.<br />Be mindful of plosives /p/ and /b/.<br />Prepare a script and or an outline.<br />Export your recording in mp3 format.<br />Label your mp3 files properly. (ID3)<br />
    9. 9. PUBLISHING YOUR PODCAST<br />Upload your mp3 file to a web host.<br />INTERNET ARCHIVE (www.archive.org) can host your mp3 files for free! <br />Link the mp3 file to your website or blog. <br />
    10. 10. PUBLISHING YOUR PODCAST<br />Use Feedburner(www.feedburner.com) to generate a podcast-friendly RSS feed.<br />Check “I am a podcaster!” and optimize your SmartCast settings.<br />
    11. 11. PUBLISHING YOUR PODCAST<br />Edit your SmartCast settings and select<br />“Create podcast enclosures from links to audio files only”<br />
    12. 12. PUBLISHING YOUR PODCAST<br />Take note of your Feedburner URL<br />Example: http://feeds.feedburner.com/yourpodcast<br />This is the RSS Feed URL of your podcast that you may submit to various podcast directories like iTunes.<br />
    13. 13. PROMOTING YOUR PODCAST<br />ONLINE MARKETING<br />OFFLINE MARKETING<br />PODCAST DIRECTORIES<br />BUSINESS CARDS<br />SOCIAL NETWORKING SITES<br />MERCHANDISE / GIVEAWAYS<br />LINK / PROMO EXCHANGE<br />WORD OF MOUTH<br />
    14. 14. PODCASTING IS EASY<br />FREE PODCAST HOSTING & WEBSITE<br />www.podomatic.com<br />SELF-HOSTED WORDPRESS + POWERPRESS PLUGIN<br />www.wordpress.org<br />www.blubrry.com/powerpress/<br />+<br />FREE ROYALTY-FREE MUSIC<br />www.incompetech.com<br />www.musicalley.com<br />
    15. 15. BEYOND PODCASTING<br />OPPORTUNITIES<br />CHALLENGES<br />RECOGNITION<br />
    16. 16. IBLOG: THE 7TH PHILIPPINE BLOGGING SUMMIT | APRIL 2, 2011 | UP DILIMAN<br />START PODCASTING TODAY!<br />ADRIAN JERIC G. PEÑA<br />BRINK NOTES PODCAST NETWORK<br />WWW.BNCAST.COM | @BNCAST<br />feedback@bncast.com<br />

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