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This is the slide deck for my class leadership report for the Social Media Marketing and Management course at the Schulich School of Business.
The presentation provides an overview of why social media has become an invaluable resource for marketing research today. It outlines the advantages of using social media for marketing research vis-a-vis traditional marketing research methods and discusses how to leverage social media in order to generate valuable insights for marketers.
Make sure to read the speaker notes for additional insights as you go through the slides. Feel free to post any questions in the comments.