I've been blogging since 2003, so for my 15 minute presentation at @DigiShoreditch 2013 - these are the top 10 things I've learnt about social media in the last 10 years.

1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Top 10
Pieces of
Social Advice
(Ever)!
@JeremyWaite

2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
#DS13

3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Time you enjoy
wasting is not
wasted…
#DS13

4. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10
#DS13
“You don’t need to outspend
your competitors in order to
beat them”.

5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
9
#DS13 Gary Vaynerchuk
Win the Battle Between
“Commercial v Acquisition”

6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
8
#DS13
“Sentiment doesn’t suck”.

7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
7
#DS13 #NateSilver
Separate the “Signal
from the Noise”.

8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6
#DS13 #Moneyball
“Just because you can
measure everything, doesn’t
mean that you should”.

9. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6
#DS13 #Moneyball
“Just because you can
measure everything, doesn’t
mean that you should”.

10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5
#DS13
Understand Your Customers
(Then Love Them to Death!)
1. Who
2. What
3. Why
4. Where
5. When

11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4
#DS13 #PurposePyramid #Lovemarks
“Brands are built on emotion.
Business strategies are not”.
Entertain
ChallengeInspire
InformEducate
Solve
Problems
For the Heart
For the Head

12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4
#DS13 #PurposePyramid #Lovemarks
“Brands are built on emotion.
Business strategies are not”.
Entertain
ChallengeInspire
InformEducate
Solve
Problems
For the Heart
For the Head

13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3
#DS13 @SimonSinek #TED
Always Start with “Why?”

14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2
#DS13
Understand the “Like-Cycle”
STRATEGY
#BIGDATA
4.
Understand the
“Value of a Fan”.
1.
Understand
Your Customers
5.
Social Ads to Amplify
the Best Content
& Conversations
2.
Build an Optimised
Content Calendar
3.
Reward the
Community.
Give Fans a
Reason to Return
INSIGHT
What Type
Of “Likes”
Do You
Want?
LOYALTY
How Are
You Going
To Keep
Them?
CONTENT
What are
You Going
To Do With
Them?
ROI
What is
The Value
Of A
“Like”
MEDIA
What Is
The Cost
Of A
“Like”?
Adobe
Social
Data

15. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
#DS13
“Measure ROI”.
Return on Impressions
Influence
Interactions
Innovation…

16. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1
#DS13
“Measure ROI”.
Return on Impressions
Influence
Interactions
Innovation…

17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Revenue Gained – Investment)
Investment
* 100
ROI in Social Media is the
same as ROI in any other
area of business…
#DS13 @TheBrandBuilder
1

18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Revenue Gained – Investment)
Investment
* 100
ROI in Social Media is the
same as ROI in any other
area of business…
#DS13 @TheBrandBuilder
1

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20. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@JeremyWaite | JeremyWaite.Tumblr.com