Working with social brands over the years I've heard some pretty inspirational quotes and received some outstanding advice, from great people working for some impressive brands. So just for fun, here's a bunch of my favourite quotes... • I've made the PDF downloadable so feel free to print them out and wallpaper your office or stick above your desk •

1. The
55 Best
Social Media
Quotes

2. WHOEVER TELLS
THE BEST STORIES
GOES HOME WITH
THE MOST
MARBLES
@JeremyWaite
@JeremyWaite

3. THE
BEST
ADVERTISING
ISN’T
ADVERTISING
@Ajaz
@JeremyWaite

4. IF YOU GET BORED
WITH SOCIAL MEDIA
IT’S BECAUSE YOU
ARE TRYING TO GET
MORE VALUE THAN
YOU CREATE.
@FastCompany
@JeremyWaite

5. TIME
YOU ENJOY
WASTING
IS NOT
WASTED
John Lennon
@JeremyWaite

6. COUNTING
CLICKS
ISN’T
WHAT
COUNTS.
@Ajaz
@JeremyWaite

7. WE DON’T BUILD
SERVICES TO MAKE
MONEY, WE MAKE
MONEY TO BUILD
BETTER SERVICES.
@Finkd
@JeremyWaite

8. MOVE FAST
AND
BREAK
THINGS
@BenBarry
@JeremyWaite

9. SOCIAL MEDIA IS
ABOUT SOCIOLOGY
AND PSYCHOLOGY
MORE THAN
TECHNOLOGY
@BrianSolis
@JeremyWaite

10. PEOPLE
DON’T SHARE
FACTS
THEY SHARE
EMOTIONS.
Oxford University Research
@JeremyWaite

11. IF YOU WEREN’T
EMBARRASSED
ABOUT YOUR
PRODUCT WHEN YOU
LAUNCHED IT, YOU
LAUNCHED IT TOO
LATE.
@8en
@JeremyWaite

12. WE DEMAND TOO
MUCH
OF TECHNOLOGY
AND NOT ENOUGH
OF OURSELVES
@FiveThirtyEight
@JeremyWaite

13. I LOVE
SOCIAL MEDIA
BECAUSE IT EXISTS
AT THE INTERSECTION
OF HUMANITY AND
TECHNOLOGY
@JeremyWaite via Steve Jobs
@JeremyWaite

14. NO GOOD
JOKE SURVIVES
A COMMITTEE
OF SIX
@DickC
@JeremyWaite

15. IF DIFFERENT
CULTURES CONNECT
WITH EACH OTHER
THEY ARE LESS LIKELY
TO WANT TO SHOOT
EACH OTHER
@TimBerners_Lee
@JeremyWaite

16. SOCIAL MEDIA ISN’T
ABOUT CREATING A
GREAT BRAND.
IT’S ABOUT ACTING
AS IF YOU ALREADY
HAVE ONE.
@SXSW
@JeremyWaite

17. ADVERTISING
IS THE PRICE
YOU PAY FOR
UNREMARKABLE
THINKING.
Jeff Bezos
@JeremyWaite

18. IF IT AIN’T BROKE
DON’T FIX IT
DOESN’T APPLY
ANYMORE.
IF IT AIN’T BROKE
IT’S OBSOLETE.
@BillGates
@JeremyWaite

19. JUST BECAUSE
YOU CAN
MEASURE
EVERYTHING DOESN’T
MEAN THAT
YOU SHOULD
W. Edwards Deming
@JeremyWaite

20. AN ENTREPRENEUR
IS SOMEONE WHO
JUMPS OFF A CLIFF
AND BUILDS A
PLANE ON THE
WAY DOWN
@ReidHoffman
@JeremyWaite

21. TODAY
I WILL BE HAPPIER
THAN A BIRD
WITH A FRENCH
FRY
Facebook.com/StudioMela
@JeremyWaite

22. I’VE LEARNED
THAT PEOPLE WILL
FORGET WHAT YOU
SAID, PEOPLE WILL
FORGET WHAT YOU DID,
BUT PEOPLE WILL NEVER
FORGET HOW YOU
MADE THEM FEEL.
Maya Angelou
@JeremyWaite

23. IN THE
FUTURE
EVERYONE WILL
BE FAMOUS
FOR 15MB
@jojobickley
@JeremyWaite

24. SORRY I WROTE
YOU SUCH A
LONG POST,
I DIDN’T HAVE TIME
TO WRITE A
SHORTER ONE.
Mark Twain
@JeremyWaite

25. £
WE DON’T WANT
ONE MILLION NEW
FANS,
WE WANT
ONE THOUSAND
NEW CUSTOMERS.
@PaddyPower
@JeremyWaite

26. 00101001111010101011110111110100111101010101
111011110101011101110011101010110011010101110
00111010101010011100010101001010101110101
011101010011110101010111101111010101110111001
110101011001101010111000111010101010011100
010101001010101110101011101010011110101010
111101111010101110111001110101011001101010111
0001110101010100111000101010010101011101
010111010100111101010101111011110101011101110
011101010110011010101110001110101010100111
0001010100101010111010101110010100100110
IN GOD WE TRUST.
EVERYONE ELSE
MUST BRING
DATA.
W. Edwards Deming
@JeremyWaite

27. PEOPLE
OVER
PIXELS
@BenBarry
@JeremyWaite

28. 1
000
000
IT’S BETTER
TO HAVE
ONE HUNDRED PEOPLE
WHO LOVE YOU
THAN ONE MILLION
PEOPLE WHO KINDA
LIKE YOU.
@BChesky
@JeremyWaite

29. EVERYTHING HE
EVER WROTE
WAS A
LOVE LETTER IN
DISGUISE
@GapingVoid
@JeremyWaite

30. A
STORY WITHOUT
LOVE
IS NOT
WORTH TELLING.
@GapingVoid
@JeremyWaite

31. I AM AS
PROUD OF WHAT
WE DON’T DO,
AS I AM OF
WHAT WE DO.
Steve Jobs
@JeremyWaite

32. THE BEATLES
WERE THE BEST BECAUSE
THEY NEVER DID THE
SAME THING ONCE.
Steve Jobs
@JeremyWaite

33. IF IT’S A CHOICE
BETWEEN
THE TRUTH AND
THE LEGEND,
PRINT THE LEGEND
Anthony H. Wilson
@JeremyWaite

34. WHAT’S THE POINT
IN HAVING
33 MILLION FANS IF
YOU DON’T DO
ANYTHING GOOD
WITH THEM?
@AEWheeler
@JeremyWaite

35. MARTIN LUTHER
KING DID NOT
SAY
“I HAVE A MISSION
STATEMENT”.
@SimonSinek
@JeremyWaite

36. WE MAKE BIG
DECISIONS WITH OUR
HEARTS AND THEN
JUSTIFY THEM WITH
OUR HEADS.
Kevin Roberts
@JeremyWaite

37. IT’S NOT ENOUGH TO
DO YOUR BEST, YOU
MUST KNOW WHAT
TO DO AND THEN DO
YOUR BEST.
W. Edwards Deming
@JeremyWaite

38. IT’S EASIER
DONE THAN
SAID.
@Soland
@JeremyWaite

39. NEVER DOUBT
THAT A SMALL GROUP OF
THOUGHTFUL, COMMITTED
PEOPLE CAN CHANGE THE
WORLD.
INDEED, IT IS THE ONLY
THING THAT EVER HAS.
Margaret Mead
@JeremyWaite

40. ENGAGING WITH
YOUR FANS AND
BUILDING A
COMMUNITY ARE
NOT THE SAME
THING.
@MitchJoel
@JeremyWaite

41. (REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
(REVENUE – INVESTMENT) ÷ INVESTMENT * 100
WHAT’S THE ROI OF
YOUR MOTHER?
HOW CAN YOU PUT
A VALUE ON A
RELATIONSHIP?
@GaryVee
@JeremyWaite

42. EVERYONE
SAYS SOCIAL MEDIA IS
SOME KIND OF
UNICORN.
BUT MAYBE
IT’S JUST A HORSE.
@JayBaer
@JeremyWaite

43. YOU CAN HAVE
EVERYTHING
YOU WANT IN LIFE,
IF YOU JUST HELP
ENOUGH OTHER PEOPLE
GET WHAT
THEY WANT.
Zig Ziglar
@JeremyWaite

44. B2B AND B2C NO
LONGER EXIST.
ALL THAT
MATTERS NOW IS
P2P.
PEOPLE-TO-PEOPLE.
@Jowyang
@JeremyWaite

45. LEADERS USED TO
BE JUDGED BY HOW
THEY RESPONDED
IN A CRISIS.
NOW THEY ARE
JUDGED BY HOW WELL
THEY ANTICIPATE ONE.
@KhanfarW
@JeremyWaite

46. EST.
1906
ESTABLISHED
IN 1906
USED TO BE
IMPORTANT. NOW,
APPARENTLY IT’S A
LIABILITY.
Seth Godin
@JeremyWaite

47. AS FAR AS
SEARCH IS
CONCERNED,
YOUTUBE IS THE
NEW GOOGLE.
@BrianSolis
@JeremyWaite

48. IN ORDER TO WIN,
YOU HAVE TO BE
DIFFERENT,
GREAT OR
FIRST.
Loretta Lynn
@JeremyWaite

49. PEOPLE
DON’T BUY WHAT
YOU DO,
THEY BUY WHY
YOU DO IT.
@SimonSinek
@JeremyWaite

50. BUY
NOW
IT’S SAD
THAT THE BEST MINDS
OF MY GENERATION ARE
TRYING TO FIGURE OUT
HOW TO GET PEOPLE TO
CLICK MORE ADS.
Jeff Hammerbacher
@JeremyWaite

51. $
SOCIAL MEDIA
IS ONE AREA
OF BUSINESS WHERE
YOU DON’T NEED TO
OUTSPEND YOUR
COMPETITORS IN ORDER
TO BEAT THEM.
@HalStokes
@JeremyWaite

52. WE SPEND A
LOT OF TIME
CHATTING AROUND
THE CAMPFIRE,
BUT SOMEONE HAS TO
BUILD THE CAMPFIRE.
@ChrisBrogan
@JeremyWaite

53. PUT YOUR ENERGY
INTO CREATING
THINGS THAT ARE
LIKEABLE
NOT SOME DOUCHEY
SOCIAL MEDIA
STRATEGY@Oatmeal
@JeremyWaite

54. IT’S MORE
DIFFICULT
TO UN-SUBSCRIBE
FROM A
RELATIONSHIP
@Armano
@JeremyWaite

55. IF 50 MILLION
PEOPLE SAY
SOMETHING
STUPID,
IT’S STILL STUPID.
Rolf Dovelli
@JeremyWaite

56. NEVER MISTAKE
A MYTHICAL
“LIKE”
FOR THE
REAL THING.
Anon.
@JeremyWaite

57. Sir
Paul
Smith
is
one
of
my
favourite
people.
Not
because
of
his
relentless
crea6vity
and
childish
enthusiasm,
but
because
he
leads
one
of
the
largest
fashion
brands
in
the
world,
whilst
remaining
one
of
the
world’s
nicest
entrepreneurs.
He
is
also
slightly
obsessed
with
cycling
which
makes
him
a
preAy
top
bloke
in
my
opinion.
So
in
honor
of
Sir
Paul,
the
colour
plates
for
my
favourite
social
media
quotes
are
taken
from
the
Paul
Smith
colour
paleAe.
About
the
quotes…
Before
you
get
all
upset,
these
are
not
all
social
media
quotes.
That
being
said,
I
do
think
they
translate
perfectly
to
any
social
media
strategy
or
to
inspire
any
socially
connected
brand.
Decide
for
yourself.
>
Follow
Sir
Paul
on
Instagram
@PaulSmithDesign

58. @JeremyWaite
JeremyWaite.Tumblr.com
Instagram.com/JeremyWaite