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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights R...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.I KLM
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1. Insight2. Content3. Loyalty4. ROI5. Media
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1. Insightof fans who “Like”a brand page maynev...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1. Who2. What3. Why4. Where5. When1. Insight
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage2013of people usesocial media towaste ti...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2. Content#Engage2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2. Content#Engage2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Time you enjoywasting is notwasted…2. Content#E...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.3. Loyaltyof new fans who maynot see your conte...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.3. Loyalty#Engage2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.4. ROIof executives whothink it is notpossible ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ROI in Social Media is thesame as ROI in any ot...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.15#Engage20134. ROI
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.5. Mediaof fans who see theposts on brandpages ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage20135. MediaBrands usually spend 3-5%bra...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.STRATEGY#BIGDATA4.Understand the“Value of a Fan...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19Need more help figuring outthe value of a fa...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.@JeremyWaite | JeremyWaite.Tumblr.com20
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The Social Media "Like-Cycle"

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Slides from my presentation at Social Baker's Engage 2013 conference, talking about big data and Adobe Social. Any questions - drop me a comment or tweet me @JeremyWaite

Published in: Technology, Business
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  • Thanks Andy. It's even more fun as a workshop with a few walls full of post-it notes!
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  • Good slide set Jeremy and the 'Like Cycle' is a useful reference model too.

    Andy
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The Social Media "Like-Cycle"

  1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Introducing the “Like-Cycle”@JeremyWaite | Head of Social Strategy | Adobe, EMEA#Engage2013
  2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.I KLM
  3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  4. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1. Insight2. Content3. Loyalty4. ROI5. Media
  5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1. Insightof fans who “Like”a brand page maynever return...98.6%#Engage2013
  6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.1. Who2. What3. Why4. Where5. When1. Insight
  7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage2013of people usesocial media towaste time...50%2. Content
  8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2. Content#Engage2013
  9. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.2. Content#Engage2013
  10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Time you enjoywasting is notwasted…2. Content#Engage2013
  11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.3. Loyaltyof new fans who maynot see your contentin 3 months time…50%#Engage2013
  12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.3. Loyalty#Engage2013
  13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.4. ROIof executives whothink it is notpossible to measuresocial ROI…49%#Engage2013
  14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.ROI in Social Media is thesame as ROI in any other areaof business(Revenue Gained – Investment)Investment* 100
  15. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.15#Engage20134. ROI
  16. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.5. Mediaof fans who see theposts on brandpages with over 1mfans…3%#Engage2013
  17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage20135. MediaBrands usually spend 3-5%brand budget on social media.The most successful brandsspend between 12%-25%
  18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.STRATEGY#BIGDATA4.Understand the“Value of a Fan”.1.UnderstandYour Customers5.Social Ads to Amplifythe Best Content& Conversations2.Build an OptimisedContent Calendar3.Reward theCommunity.Give Fans aReason to ReturnINSIGHTWhat Type Of“Likes” DoYou Want?LOYALTYHow Are YouGoing ToKeep Them?CONTENTWhat are YouGoing To DoWith Them?ROIWhat is TheValue Of A“Like”MEDIAWhat Is TheCost Of A“Like”?Prepared for“Like-Cycle”@AdobeSocial
  19. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19Need more help figuring outthe value of a fan? Check outAdobe.com/UK/products/Social@JeremyWaiteHead of Social Strategy, Adobe EMEA
  20. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.@JeremyWaite | JeremyWaite.Tumblr.com20

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