The Social Media "Like-Cycle"

Sustainability & Climate Leader
Apr. 23, 2013
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
The Social Media "Like-Cycle"
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The Social Media "Like-Cycle"

Editor's Notes

  1. Only 15 slides – smallest deck ever! – Give you something to take away. [DAY WORKSHOP]Nice quotes and pretty slidesThen  *** LIKE-CYCLE *** [Money slide]
  2. Not one of our clients – but AMAZING.
  3. RIGHT MESSAGE – RIGHT PERSON – RIGHT TIME Half life tweet = 6/7 minutes (act fast)$600m+ Consulting BusinessUnderstand Big Data (1 Tr / QTR)Tracking 19 Billion Transactions/ DayConsult for 18 of Worlds Top 20 E-commerce BusinessesEmploy 100’s Analysts GloballyFacebook PMD Partner (4 badges)
  4. Busy landscape – make sense of signal & noise Strategy – can’t look at one problem on it’s ownEven though clients usually start with 1 specific need1 stat + 1 brand for eachUseful insight & takeawaysThoughtful debateHelp shaping your own strategy
  5. Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…----- Meeting Notes (22/04/2013 20:31) -----46% never receive marketing messages?
  6. Keep your fans – you need to UNDERSTAND them
  7. Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…
  8. MEDIA & ENTERTAINMENT = Brand Awareness & Eyeballs?Disney = 500m+ fans - 450 social profiles - 250 usersCrisis coms – 13-17yr old = Half life of a tweet = 6/7 minutesContent = Conversation = 90:10
  9. Not much on media compared to Zynga1bn = 140 friends (165 twitter) = 1 – 140 – 19600 - 2.7m
  10. Not everything has to say “Click-to-BUY”Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…
  11. Lithium----- Meeting Notes (22/04/2013 20:31) -----Engage existing fans more than find new ones <-- FOCUS ON THIS
  12. 7 times cheaper to keep an existing fan than acquire a new oneGive them a reason to keep coming back* Engage Sciences
  13. This is ALL about sales – conversion trackingEg. Facebook Pixel OR Adobe Social…We’re not here for the good of our health dancing around drinking tea, building pointless communities and singing kumbiya
  14. 17.7m fans - Community management meet twice a day 7x weekCrisis comms / Blogger outreach / Key influencersVery small amount responsible for large % conversationTrack indivuduals from social to website
  15. Justify media spend – NIKE / BURBERRY  NEED to MEASURELike Twitter4Brands / Deloitte – track sentiment to sales – advertising.twitter.com (doing Bruces job)(30% uplift in positive mentions drove significantly more sales than 30%+ in ATL spend)How performing against other channelsCompare different channel metrics sitecat – how much social, search, seo, display, affiliate etc..
  16. Questions after Nicolas & Spencer