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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights R...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
I KLM
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1. Insight
2. Content
3. Loyalty
4. ROI
5. Med...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1. Insight
of fans who “Like”
a brand page may...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1. Who
2. What
3. Why
4. Where
5. When
1. Insi...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage2013
of people use
social media to
waste...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2. Content
#Engage2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
2. Content
#Engage2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Time you enjoy
wasting is not
wasted…
2. Conte...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3. Loyalty
of new fans who may
not see your co...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3. Loyalty
#Engage2013
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4. ROI
of executives who
think it is not
possi...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
ROI in Social Media is the
same as ROI in any ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
15#Engage2013
4. ROI
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5. Media
of fans who see the
posts on brand
pa...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage2013
5. Media
Brands usually spend 3-5%
...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
STRATEGY
#BIGDATA
4.
Understand the
“Value of ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19
Need more help figuring out
the value of a ...
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
@JeremyWaite | JeremyWaite.Tumblr.com
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The Social Media "Like-Cycle"

Slides from my presentation at Social Baker's Engage 2013 conference, talking about big data and Adobe Social. Any questions - drop me a comment or tweet me @JeremyWaite

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The Social Media "Like-Cycle"

  1. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Introducing the “Like-Cycle” @JeremyWaite | Head of Social Strategy | Adobe, EMEA #Engage2013
  2. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. I KLM
  3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
  4. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1. Insight 2. Content 3. Loyalty 4. ROI 5. Media
  5. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1. Insight of fans who “Like” a brand page may never return... 98.6% #Engage2013
  6. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 1. Who 2. What 3. Why 4. Where 5. When 1. Insight
  7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage2013 of people use social media to waste time... 50% 2. Content
  8. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2. Content #Engage2013
  9. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2. Content #Engage2013
  10. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Time you enjoy wasting is not wasted… 2. Content #Engage2013
  11. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3. Loyalty of new fans who may not see your content in 3 months time… 50% #Engage2013
  12. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3. Loyalty #Engage2013
  13. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4. ROI of executives who think it is not possible to measure social ROI… 49% #Engage2013
  14. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. ROI in Social Media is the same as ROI in any other area of business (Revenue Gained – Investment) Investment * 100
  15. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15#Engage2013 4. ROI
  16. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5. Media of fans who see the posts on brand pages with over 1m fans… 3% #Engage2013
  17. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.#Engage2013 5. Media Brands usually spend 3-5% brand budget on social media. The most successful brands spend between 12%-25%
  18. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. STRATEGY #BIGDATA 4. Understand the “Value of a Fan”. 1. Understand Your Customers 5. Social Ads to Amplify the Best Content & Conversations 2. Build an Optimised Content Calendar 3. Reward the Community. Give Fans a Reason to Return INSIGHT What Type Of “Likes” Do You Want? LOYALTY How Are You Going To Keep Them? CONTENT What are You Going To Do With Them? ROI What is The Value Of A “Like” MEDIA What Is The Cost Of A “Like”? Prepared for “Like-Cycle” @AdobeSocial
  19. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19 Need more help figuring out the value of a fan? Check out Adobe.com/UK/products/Social @JeremyWaite Head of Social Strategy, Adobe EMEA
  20. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @JeremyWaite | JeremyWaite.Tumblr.com 20
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Slides from my presentation at Social Baker's Engage 2013 conference, talking about big data and Adobe Social. Any questions - drop me a comment or tweet me @JeremyWaite

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