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The Shape of Things to Come / Exploring the Shift in Business (and Marketing)

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A presentation exploring the big shift in business from push to pull (platforms).

Originally presented at Marketing Rockstars 2015 in Graz, Austria.

#thinkahead15

Published in: Marketing, Business
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The Shape of Things to Come / Exploring the Shift in Business (and Marketing)

  1. jeremy.abbett.net Google Confidential and Proprietary THE SHAPE OF THINGS TO COMEJeremy Tai Abbett | Google, Creative Evangelist | jabbett@google.com | @jeremytai Marketing Rockstars | Graz, Austria | May 08th, 2015
  2. jeremy.abbett.net Google Confidential and Proprietary THE SHAPE OF THINGS TO COME Exploring the shift in business (and marketing)
  3. jeremy.abbett.net Google Confidential and Proprietary @jeremytai
  4. Google Confidential and Proprietary jeremy.abbett.net INSPIRE Flickr: Ciudad Yachay jeremy.abbett.net
  5. Google Confidential and Proprietary jeremy.abbett.net CREATE jeremy.abbett.net
  6. Google Confidential and Proprietary jeremy.abbett.net INNOVATE jeremy.abbett.net
  7. Google Confidential and Proprietary jeremy.abbett.net Digital technology infrastructures Global longterm public policy shifts 1 2 Flickr: Jeremy Abbett jeremy.abbett.net
  8. Google Confidential and Proprietary jeremy.abbett.net Flickr: Gustavo Amorim STATUS UPDATES
  9. Google Confidential and Proprietary jeremy.abbett.net QUANTIFIED SELF
  10. Google Confidential and Proprietary jeremy.abbett.net SELFIES
  11. Google Confidential and Proprietary jeremy.abbett.net Jeremy Abbett DRONIES jeremy.abbett.net
  12. Google Confidential and Proprietary jeremy.abbett.net FOMO Img: Caroline McSwain Fear Of Missing Out
  13. Google Confidential and Proprietary jeremy.abbett.net FOMO
  14. jeremy.abbett.net Google Confidential and Proprietary INCREASING DISCONNECT The way the world is evolving The way businesses are operating
  15. Google Confidential and Proprietary jeremy.abbett.net Radio 40 years Television 10 years iPhone 3 years YouTube 6 months 50 MILLION USERS Evolution of adoption
  16. Google Confidential and Proprietary jeremy.abbett.net Billions 100 200 300 400 500 600 700 MEDIA PLATFORMS Market value in billions Viacom Disney ComcastCBS Twitter Facebook GoogleLinkedIn Source> BI Intelligence
  17. jeremy.abbett.net Google Confidential and Proprietary YouTube, Instagram Elle, Grazia, Vogue, Harpers Bazaar and InStyle combined> 2x THE QUESTION OF REACH Still a topic?
  18. 18 jeremy.abbett.net Google Confidential and Proprietary jeremy.abbett.net
  19. jeremy.abbett.net Google Confidential and Proprietary $29 Million $100 Million Source: EVOLVING EARNINGS (2012 -2014)
  20. jeremy.abbett.net Google Confidential and Proprietary Niels Epting Institutions will try to preserve the problem to which they are the solution.” “ - Clay Shirky, Professor and Author jeremy.abbett.net
  21. jeremy.abbett.net Google Confidential and Proprietary Niels Epting jeremy.abbett.net
  22. jeremy.abbett.net Google Confidential and Proprietary
  23. jeremy.abbett.net Google Confidential and Proprietary Humberama
  24. jeremy.abbett.net Google Confidential and Proprietary DYMAXION CAR 1933
  25. jeremy.abbett.net Google Confidential and Proprietary jeremy.abbett.net
  26. jeremy.abbett.net Google Confidential and Proprietary
  27. 27 jeremy.abbett.net Google Confidential and Proprietary To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
  28. jeremy.abbett.net Google Confidential and Proprietary TESLA
  29. 29 jeremy.abbett.net Google Confidential and Proprietary
  30. jeremy.abbett.net Google Confidential and Proprietary
  31. 31 jeremy.abbett.net Google Confidential and Proprietary Organize the world's information and make it universally accessible and useful.
  32. jeremy.abbett.net Google Confidential and Proprietary Adapted via>
  33. 33 jeremy.abbett.net Google Confidential and Proprietary To bring inspiration and innovation to every athlete* in the world. *If you have a body you are an athlete
  34. jeremy.abbett.net Google Confidential and Proprietary Adapted via>
  35. jeremy.abbett.net Google Confidential and Proprietary INCREASING DISCONNECT The way the world is evolving The way businesses are operating
  36. Google Confidential and Proprietary jeremy.abbett.net Yesterday Marketing as “campaign” 20TH CENTURY COMPANIES
  37. Google Confidential and Proprietary jeremy.abbett.net Today Marketing is “platform” PLATFORM FOCUSED COMPANIES
  38. Google Confidential and Proprietary jeremy.abbett.net FROM PUSH TO PULL Plan/ Forecast Acquire resources Meet Demand Access Attract Potential Business model is “platform”Business model as “campaign”
  39. jeremy.abbett.net Google Confidential and Proprietary appetite for risklow high Creative EdgeReplicability small enterprise large enterprise global network management consultancies individual small team Source: Jan Chipcase STATUS QUO CULTURE
  40. jeremy.abbett.net Google Confidential and Proprietary Starting with the most fundamental truths First Principles Flickr: Jeremy Abbett jeremy.abbett.net
  41. jeremy.abbett.net Google Confidential and Proprietary Experience, Gender, Age, Points of view Team Diversity Flickr: Jeremy Abbett jeremy.abbett.net
  42. jeremy.abbett.net Google Confidential and Proprietary Find ways to conquer complacency Disruption jeremy.abbett.netImg: Caroline McSwain
  43. Google Confidential and Proprietary jeremy.abbett.net Thank You. Danke. Jeremy Tai Abbett Creative Evangelist jabbett@google.com @jeremytai THE THINGS WE CHOOSE TO SURROUND OURSELVES SHAPE WHAT WE BECOME Artist: Tully Arnot

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