Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
jeremy.abbett.net
Google Confidential and Proprietary
THE SHAPE OF
THINGS TO COMEJeremy Tai Abbett | Google, Creative Evang...
jeremy.abbett.net
Google Confidential and Proprietary
THE SHAPE OF
THINGS TO COME
Exploring the shift in business (and mark...
jeremy.abbett.net
Google Confidential and Proprietary
@jeremytai
Google Confidential and Proprietary
jeremy.abbett.net
INSPIRE
Flickr: Ciudad Yachay
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
CREATE
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
INNOVATE
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Digital technology
infrastructures
Global longterm
public policy shif...
Google Confidential and Proprietary
jeremy.abbett.net
Flickr: Gustavo Amorim
STATUS
UPDATES
Google Confidential and Proprietary
jeremy.abbett.net
QUANTIFIED
SELF
Google Confidential and Proprietary
jeremy.abbett.net
SELFIES
Google Confidential and Proprietary
jeremy.abbett.net
Jeremy Abbett
DRONIES
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
FOMO
Img: Caroline McSwain
Fear Of Missing Out
Google Confidential and Proprietary
jeremy.abbett.net
FOMO
jeremy.abbett.net
Google Confidential and Proprietary
INCREASING DISCONNECT
The way the world
is evolving
The way businesse...
Google Confidential and Proprietary
jeremy.abbett.net
Radio 40 years
Television 10 years
iPhone 3 years
YouTube 6 months
50...
Google Confidential and Proprietary
jeremy.abbett.net
Billions
100
200
300
400
500
600
700
MEDIA PLATFORMS
Market value in ...
jeremy.abbett.net
Google Confidential and Proprietary
YouTube, Instagram
Elle, Grazia, Vogue, Harpers
Bazaar and InStyle co...
18
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
$29 Million $100 Million
Source:
EVOLVING EARNINGS
(2012 -2014)
jeremy.abbett.net
Google Confidential and Proprietary
Niels Epting
Institutions will try to preserve the
problem to which t...
jeremy.abbett.net
Google Confidential and Proprietary
Niels Epting
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Google Confidential and Proprietary
Humberama
jeremy.abbett.net
Google Confidential and Proprietary
DYMAXION CAR 1933
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
27
jeremy.abbett.net
Google Confidential and Proprietary
To accelerate the advent
of sustainable transport by bringing
comp...
jeremy.abbett.net
Google Confidential and Proprietary
TESLA
29
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Google Confidential and Proprietary
31
jeremy.abbett.net
Google Confidential and Proprietary
Organize the world's
information and make
it universally accessibl...
jeremy.abbett.net
Google Confidential and Proprietary
Adapted via>
33
jeremy.abbett.net
Google Confidential and Proprietary
To bring inspiration
and innovation to every
athlete* in the world...
jeremy.abbett.net
Google Confidential and Proprietary
Adapted via>
jeremy.abbett.net
Google Confidential and Proprietary
INCREASING DISCONNECT
The way the world
is evolving
The way businesse...
Google Confidential and Proprietary
jeremy.abbett.net
Yesterday Marketing as “campaign”
20TH CENTURY COMPANIES
Google Confidential and Proprietary
jeremy.abbett.net
Today Marketing is “platform”
PLATFORM FOCUSED COMPANIES
Google Confidential and Proprietary
jeremy.abbett.net
FROM PUSH TO PULL
Plan/ Forecast
Acquire resources
Meet Demand
Access...
jeremy.abbett.net
Google Confidential and Proprietary
appetite for risklow high
Creative EdgeReplicability
small enterprise...
jeremy.abbett.net
Google Confidential and Proprietary
Starting with the most fundamental truths
First Principles
Flickr: Je...
jeremy.abbett.net
Google Confidential and Proprietary
Experience, Gender, Age, Points of view
Team Diversity
Flickr: Jeremy...
jeremy.abbett.net
Google Confidential and Proprietary
Find ways to conquer complacency
Disruption
jeremy.abbett.netImg: Car...
Google Confidential and Proprietary
jeremy.abbett.net
Thank You.
Danke.
Jeremy Tai Abbett
Creative Evangelist
jabbett@googl...
Upcoming SlideShare
Loading in …5
×

The Shape of Things to Come / Exploring the Shift in Business (and Marketing)

25,819 views

Published on

A presentation exploring the big shift in business from push to pull (platforms).

Originally presented at Marketing Rockstars 2015 in Graz, Austria.

#thinkahead15

Published in: Marketing, Business

The Shape of Things to Come / Exploring the Shift in Business (and Marketing)

  1. jeremy.abbett.net Google Confidential and Proprietary THE SHAPE OF THINGS TO COMEJeremy Tai Abbett | Google, Creative Evangelist | jabbett@google.com | @jeremytai Marketing Rockstars | Graz, Austria | May 08th, 2015
  2. jeremy.abbett.net Google Confidential and Proprietary THE SHAPE OF THINGS TO COME Exploring the shift in business (and marketing)
  3. jeremy.abbett.net Google Confidential and Proprietary @jeremytai
  4. Google Confidential and Proprietary jeremy.abbett.net INSPIRE Flickr: Ciudad Yachay jeremy.abbett.net
  5. Google Confidential and Proprietary jeremy.abbett.net CREATE jeremy.abbett.net
  6. Google Confidential and Proprietary jeremy.abbett.net INNOVATE jeremy.abbett.net
  7. Google Confidential and Proprietary jeremy.abbett.net Digital technology infrastructures Global longterm public policy shifts 1 2 Flickr: Jeremy Abbett jeremy.abbett.net
  8. Google Confidential and Proprietary jeremy.abbett.net Flickr: Gustavo Amorim STATUS UPDATES
  9. Google Confidential and Proprietary jeremy.abbett.net QUANTIFIED SELF
  10. Google Confidential and Proprietary jeremy.abbett.net SELFIES
  11. Google Confidential and Proprietary jeremy.abbett.net Jeremy Abbett DRONIES jeremy.abbett.net
  12. Google Confidential and Proprietary jeremy.abbett.net FOMO Img: Caroline McSwain Fear Of Missing Out
  13. Google Confidential and Proprietary jeremy.abbett.net FOMO
  14. jeremy.abbett.net Google Confidential and Proprietary INCREASING DISCONNECT The way the world is evolving The way businesses are operating
  15. Google Confidential and Proprietary jeremy.abbett.net Radio 40 years Television 10 years iPhone 3 years YouTube 6 months 50 MILLION USERS Evolution of adoption
  16. Google Confidential and Proprietary jeremy.abbett.net Billions 100 200 300 400 500 600 700 MEDIA PLATFORMS Market value in billions Viacom Disney ComcastCBS Twitter Facebook GoogleLinkedIn Source> BI Intelligence
  17. jeremy.abbett.net Google Confidential and Proprietary YouTube, Instagram Elle, Grazia, Vogue, Harpers Bazaar and InStyle combined> 2x THE QUESTION OF REACH Still a topic?
  18. 18 jeremy.abbett.net Google Confidential and Proprietary jeremy.abbett.net
  19. jeremy.abbett.net Google Confidential and Proprietary $29 Million $100 Million Source: EVOLVING EARNINGS (2012 -2014)
  20. jeremy.abbett.net Google Confidential and Proprietary Niels Epting Institutions will try to preserve the problem to which they are the solution.” “ - Clay Shirky, Professor and Author jeremy.abbett.net
  21. jeremy.abbett.net Google Confidential and Proprietary Niels Epting jeremy.abbett.net
  22. jeremy.abbett.net Google Confidential and Proprietary
  23. jeremy.abbett.net Google Confidential and Proprietary Humberama
  24. jeremy.abbett.net Google Confidential and Proprietary DYMAXION CAR 1933
  25. jeremy.abbett.net Google Confidential and Proprietary jeremy.abbett.net
  26. jeremy.abbett.net Google Confidential and Proprietary
  27. 27 jeremy.abbett.net Google Confidential and Proprietary To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.
  28. jeremy.abbett.net Google Confidential and Proprietary TESLA
  29. 29 jeremy.abbett.net Google Confidential and Proprietary
  30. jeremy.abbett.net Google Confidential and Proprietary
  31. 31 jeremy.abbett.net Google Confidential and Proprietary Organize the world's information and make it universally accessible and useful.
  32. jeremy.abbett.net Google Confidential and Proprietary Adapted via>
  33. 33 jeremy.abbett.net Google Confidential and Proprietary To bring inspiration and innovation to every athlete* in the world. *If you have a body you are an athlete
  34. jeremy.abbett.net Google Confidential and Proprietary Adapted via>
  35. jeremy.abbett.net Google Confidential and Proprietary INCREASING DISCONNECT The way the world is evolving The way businesses are operating
  36. Google Confidential and Proprietary jeremy.abbett.net Yesterday Marketing as “campaign” 20TH CENTURY COMPANIES
  37. Google Confidential and Proprietary jeremy.abbett.net Today Marketing is “platform” PLATFORM FOCUSED COMPANIES
  38. Google Confidential and Proprietary jeremy.abbett.net FROM PUSH TO PULL Plan/ Forecast Acquire resources Meet Demand Access Attract Potential Business model is “platform”Business model as “campaign”
  39. jeremy.abbett.net Google Confidential and Proprietary appetite for risklow high Creative EdgeReplicability small enterprise large enterprise global network management consultancies individual small team Source: Jan Chipcase STATUS QUO CULTURE
  40. jeremy.abbett.net Google Confidential and Proprietary Starting with the most fundamental truths First Principles Flickr: Jeremy Abbett jeremy.abbett.net
  41. jeremy.abbett.net Google Confidential and Proprietary Experience, Gender, Age, Points of view Team Diversity Flickr: Jeremy Abbett jeremy.abbett.net
  42. jeremy.abbett.net Google Confidential and Proprietary Find ways to conquer complacency Disruption jeremy.abbett.netImg: Caroline McSwain
  43. Google Confidential and Proprietary jeremy.abbett.net Thank You. Danke. Jeremy Tai Abbett Creative Evangelist jabbett@google.com @jeremytai THE THINGS WE CHOOSE TO SURROUND OURSELVES SHAPE WHAT WE BECOME Artist: Tully Arnot

×