Publisher Showdown (Casual Connect Seattle 2009)


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Panel presentation at Casual Connect Seattle in Seattle, WA, July 2009. Panelists were Dan Prigg, CJ Wolf, Lloyd Melnick, Tony Leamer, and Craig Bocks; moderated by Jeremy Snook.

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  • This is what we want to accomplish today. Up here are five knowledgeable gentlemen from the top pubs in the industry. When you walk out the door today you should have a better idea of which of them aligns best with your studios goals.
  • Brief intros / overviews of each panelist’s publishing biz. How long have you been publishing? How many games will you be publishing in 2009? Do you have a standard deal? What are the key benefits to publishing with you?
  • Publisher Showdown (Casual Connect Seattle 2009)

    1. 1. Publisher Showdown 2009 Moderator: Jeremy Snook, RealGames July 21-23 2009 Casual Connect Seattle 2009
    2. 2. Our Goals Today <ul><li>You will walk out knowing if publishing is right for your studio… </li></ul><ul><li>… how five of the top publishers think and work … </li></ul><ul><li>… and hear their answers to your questions. </li></ul>
    3. 3. Panel Introductions Dan Prigg GM of Publishing & Programming RealGames Tony Leamer Senior Studio Director I-Play / Oberon Media Lloyd Melnick CCO Merscom CJ Wolf CEO iWin Craig Bocks VP, Executive Producer PlayFirst
    4. 4. What’s your 30 second pitch?
    5. 5. It’s question time…
    6. 6. What are the advantages of publishing?
    7. 7. What are the disadvantages of publishing?
    8. 8. When should a developer talk with you about publishing?
    9. 9. What platforms are you publishing on in 2009 - 2010?
    10. 10. What platforms other than PC Downloadable do you make the most revenue from? (Arrange them by revenue volume if you can.)
    11. 11. Are short-term exclusives bad for our industry?
    12. 12. Is content windowing any different?
    13. 13. What is your opinion of game life cycle management ?
    14. 14. Is ad revenue as a business model dead at this point?
    15. 15. Who owns marketing – developer, publisher, or portal?
    16. 16. How do you represent to portals games that you publish vs internally develop ?
    17. 17. What impact are new distribution points like iPhone & Facebook having on portal-based casual games?
    18. 18. Are you worried that the glut of games will drive developers out of business?
    19. 19. What do you think is the right price for a casual game in the PC Downloadable space?
    20. 20. Will we see a new premium game price point?
    21. 21. What are you doing to expand the audience beyond women over 35?
    22. 22. Is ad revenue as a business model dead at this point? Closing thoughts
    23. 23. Dan Prigg – Tony Leamer – Lloyd Melnick – CJ Wolf – Craig Bocks – Jeremy Snook –