Twitter essentials<br />Users contribute 140-character messages known as “tweets” via Web or mobile device.<br />Twitter a...
Three basic functions of Twitter<br />Contribute (tweet)<br />Amplify (retweet): Take a message from someone you follow an...
Why Twitter?<br />It is open to all<br />Medium is ideal for scanning<br />Twitter functions on culture of sharing informa...
@DarfurConflict<br />A team of 5-8 students operating on a schedule.<br />Two of them per day posting 140-character “tweet...
Mass reach: Retweets<br />Posting messages to followers is good, but real value lies in “retweets” because it gets beyond ...
Initial effort<br />
Initial followers<br />
Power of networks<br />Reach: > 2m<br />Reach: 174,832<br />Darfur Conflict<br />Reach: 1338<br />
More reach: hashtags<br />Hashtags are single words or phrases preceded by a “#” sign.<br />Hashtags become links, a conve...
A hub and a spoke<br />Follower<br />Follower<br />Follower<br />Follower<br />Follower<br />Follower<br />Follower<br />
Benefits<br />From 0 to almost 1350 followers in 18 months<br />Lehigh has joined an important conversation<br />About 3-4...
Lessons from @DarfurConflict<br />Large follower counts less valuable than having the right followers<br />Influence on Tw...
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Presentation on @DarfurConflict at United Nations

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Presentation on @DarfurConflict at United Nations

  1. 1. Twitter essentials<br />Users contribute 140-character messages known as “tweets” via Web or mobile device.<br />Twitter aggregates all user messages into a main feed<br />Users can choose to follow one another, thus creating a live updated feed of select tweets.<br />It is a social network of sharing our lives and our information, built on “weak ties”<br />
  2. 2. Three basic functions of Twitter<br />Contribute (tweet)<br />Amplify (retweet): Take a message from someone you follow and broadcast it out to your followers<br />Converse (reply): You can reply to a user’s tweet in a message that is public, but generally only seen by that user.<br />
  3. 3. Why Twitter?<br />It is open to all<br />Medium is ideal for scanning<br />Twitter functions on culture of sharing information and links<br />Size is less of a factor. Even if my follower number is small, you can reach many if your followers retweet you<br />
  4. 4. @DarfurConflict<br />A team of 5-8 students operating on a schedule.<br />Two of them per day posting 140-character “tweets” from the DarfurConflict account<br />Messages repurpose items about Darfur in the news, distilling key info and providing link<br />Work done to build network of followers<br />Following people tweeting about Darfur<br />Thanking new followers<br />
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  6. 6. Mass reach: Retweets<br />Posting messages to followers is good, but real value lies in “retweets” because it gets beyond the first level of your followers.<br />Value: Message moves beyond your followers, is exposed to your followers’ network.<br />Wider exposure of message<br />Leads to more followers (they join your network)<br />
  7. 7. Initial effort<br />
  8. 8. Initial followers<br />
  9. 9. Power of networks<br />Reach: > 2m<br />Reach: 174,832<br />Darfur Conflict<br />Reach: 1338<br />
  10. 10. More reach: hashtags<br />Hashtags are single words or phrases preceded by a “#” sign.<br />Hashtags become links, a conversation filter<br />Our students use #Darfur, #Sudan and others<br />
  11. 11.
  12. 12. A hub and a spoke<br />Follower<br />Follower<br />Follower<br />Follower<br />Follower<br />Follower<br />Follower<br />
  13. 13. Benefits<br />From 0 to almost 1350 followers in 18 months<br />Lehigh has joined an important conversation<br />About 3-4 tweets per day<br />About half of the accounts tweets are being retweeted, meaning a much larger audience<br />Followers include<br />International government officials<br />U.S. government officials<br />Activist networks concerned about Darfur<br />Journalists (CNN National Security, NYT, e.g.)<br />
  14. 14. Lessons from @DarfurConflict<br />Large follower counts less valuable than having the right followers<br />Influence on Twitter is the result of both listening and sharing<br />Retweetsare a way to gauge value, what is resonating with your followers.<br />The reach of six students half a world away can be enormous and keep news in faraway places on the public consciousness.<br />

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