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Social Media in Business: primer in listening

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Free presentation delivered to New Horizons Computer Learning Center in Knoxville, TN. Focus of this presentation is on tools for listening and entering into the social media sphere.

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Social Media in Business: primer in listening

  1. 1. Social Media in Business primer on listening
  2. 2. People are talking.
  3. 3. 3 steps. • listen • learn / plan • engage
  4. 4. listen... listen
  5. 5. tools to listen
  6. 6. got Google?
  7. 7. RSS email
  8. 8. alerts help you • reputation monitoring (corporate) • personal information • industry news • competitor monitoring
  9. 9. RSS Really Simple Syndication Seems So Complex
  10. 10. Google Reader
  11. 11. Twitter?
  12. 12. Strategy
  13. 13. Engage • learn about your customers • form market survey groups • become thought leader
  14. 14. Takeaway • Google account • Alerts • Reader • Twitter • Strategy?
  15. 15. questions? Jeremy Floyd @jfloyd www.jeremyfloyd.com

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