Content Marketing: Collection, Curation, Creation

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This class will be discussing content marketing collection, creation, curation and in your overall digital marketing strategy.

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Content Marketing: Collection, Curation, Creation

  1. 1. #utcdigmktg CONTENT MARKETING Simple Rules of Content Collection, Curation, Cultivation, CreationSunday, February 24, 13
  2. 2. “ We live in a day and age when the content that is created is now all indexable, shareable and findable forever. -Mitch JoelSunday, February 24, 13
  3. 3. COLLECT only the best CONTENT #1Sunday, February 24, 13
  4. 4. LOVE YOUR FOLLOWINGSunday, February 24, 13
  5. 5. CREATE CONSUMABLE CONTENT WRITING CONSUMABLE CONTENTSunday, February 24, 13
  6. 6. CONVERSATIONAL be human.Sunday, February 24, 13
  7. 7. CONVERSATIONAL be conversational.Sunday, February 24, 13
  8. 8. CONVERSATIONAL be funny.Sunday, February 24, 13
  9. 9. FORGET THE “PARAGRAPH RULES.”Sunday, February 24, 13
  10. 10. REFINE THE THESISSunday, February 24, 13
  11. 11. GREAT HEADLINES.Sunday, February 24, 13
  12. 12. USE SUB-HEADLINES. Organize the content and make the content easier to read. If your content must be longer than a few paragraphs, use sub-headlines as trailheads in your piece. It’s easy for the reader to scan your content and use these “trailheads” to find relevant content instead of clicking away.Sunday, February 24, 13
  13. 13. ➡These ➡Bullets ➡Don’t ➡HurtSunday, February 24, 13
  14. 14. Sunday, February 24, 13
  15. 15. CUT &Sunday, February 24, 13 REPEAT
  16. 16. LAUNCH INTO THE STREAM.Sunday, February 24, 13

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