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THE REGENERATIVE BUSINESS MODEL CANVAS
Have a look at the (REGEN)BMC
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/
1- Regenerative agriculture
2- Regenerative Companies
3- Regenerative Business Models
4- The Patagonia example
Regenerative agriculture is gaining momentum
Responsible for 30% of CO2 emissions, 70% of the use of fresh water reserves
and 60% of the loss of biodiversity, mass agriculture is come to an end.
The negative impact of our agriculture on soils
Growing food and fiber
through industrial methods
has devastated our soil and
climate. Forecasts have
predicted that global
topsoils will deplete in 60
years at our current rate,
while studies have proven
that conventional, industrial
agriculture contributes up
to 25% of the emissions
driving the climate crisis
(source) A 2008 report entitled "Global soil degradation" estimated that land
degradation (about 2 billion hectares of land worldwide) affects 38% of
the world’s cropland and has reduced water and nutrient availability
(quality and access).
Regenerative agriculture is gaining momentum
Regeneration.org (book) Regeneration mission (documentary) Apricot Lane Farms,
Farm and documentary
Larger companies are getting on board too. General Mills, PepsiCo, Nestle Whole Foods Danone, Coca Cola, Patagonia…Followed by
fashion Gucci, North Face, Eileen Fisher, Vans, Patagonia, Timberland, Stella McCartney and liquor brands ( wine and champagne).
In the US farmers are going regenerative
The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified
Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/
Farmers are going regenerative in France
Positive impacts of regenerative agriculture
The benefits of regenerative
agriculture include:
● Increased soil organic matter and
biodiversity.
● Healthier and more productive soil that
is drought- and flood-resilient.
● Decreased use of chemical inputs and
subsequent pollution.
● Cleaner air and water.
● Enhanced wildlife habitat.
● Carbon captured in the soil to combat
climate variability.
What is regenerative agriculture ?
There is no consensus on a definition.
-Some definitions are process based to
define a singular agriculture (like organic
agriculture).
-Some definitions are outcome based to
define what types of agriculture are
regenerative.
Variations in Definitions of Regenerative Agriculture
Source
Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the
energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and
the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the
accelerated decomposition of soil organic matter.
Regenerative agriculture = healthy living soils
“A system of farming principles and practices that increases
biodiversity, enriches soils, improves watersheds, and
enhances ecosystem services” . Terra Genesis International,
2020.
“Regenerative Agriculture” describes farming and grazing
practices that, among other benefits, reverse climate change
by rebuilding soil organic matter and restoring degraded soil
biodiversity – resulting in both carbon drawdown and
improving the water cycle. regenerationinternational
Holistic management focuses on restoring degraded
grasslands, managing land in concert with natural resources
to reverse desertification and achieve economic,
environmental and social benefits thereby Source
Regenerative agriculture is holistic
Regenerative agriculture is more of a subdivision of
organic agriculture. It takes the best of organic
farming, and expands on its principles by looking at
what are the best practices to promote the health of
soil, animals, labor and farmers. In other words, it
takes into account the agricultural ecosystem as a
whole and brings it all together in a single standard
to create a sustainable world. Regenerative
agriculture seeks to return to ancestral ways of
producing with one and the same goal: soil
regeneration. And unlike organic farming,
regenerative farming is not geared towards
conservation, but rather towards improvement,
especially for future generations.
https://rodaleinstitute.org/blog/original-principles-of-regenerative-agriculture/
Regeneration improves soil capabilities
Regeneration improves ecosystems biocapacities
2- The Regenerative company
The state of biodiversity
At least 10,000 species are going
extinct every year. Addressing
the long-term consequences of
biodiversity loss through the
lens of this level is critical in
fighting to work against species
extinction for global health.
This map (NatureMap Explorer) focuses on the Global and Ecoregion
levels of Biodiversity. Many others are available, including the World
Database of Key Biodiversity Areas and the Global Forest Watch map.
The urgency of regeneration
Planetary boundaries
have already been
crossed for biodiversity
and land change.
The urgency of regeneration
It is therefore imperative for
companies to turn to regenerative
models and not only reduce their
negative externalities (its not
greenwashing it’s just maths)
Note from Nous Sommes vivants on “the living”
HERE
Supply disruptions are becoming a major risk for nature-dependent
businesses.
From a business perspective, regenerative agriculture is not just about the
sustainability of the land, but also the long-term sustainability of the
business itself. If the productive capacity of the land is sustainable, this also
ensures the productive capacity of the company in the long term.
The supply chain is at risk
Investing in regeneration beyond sustainability
Instead of fixing problems, investors focus on generating new potential—novel
business models, innovative food products and eating innovations, new
agricultural approaches, and enterprise ecosystems that are deeply in harmony
with the long term story of the place.
Sustainability is the bridge, regeneration is
the destination
Regenerative development
improves rather than degrades.
Instead of fixing problems,
Regenerate Life investors focus on
generating new potential.
Investing in regeneration is
investing in local capabilities.
Webinar from Nous Sommes Vivants about regenerative
7 life principles HERE
Regeneration is nature inspired & placed based
Place-based, integrative and
participatory methods ensure
that community health and
wellbeing benefits accrue.
Investors seek through their
investments to reveal and
express the essence of a
specific place—it’s irreducible
uniqueness that arises from its
socio-cultural-ecological-eco
nomic distinctiveness. The
potential result is a healthier,
more resilient and more
equitable local ecosystem.
Companies to assist nature efforts
Investing in regeneration is
investing in local capabilities :
nature’s and habitants capabilities.
Compagnie are to provide
assistance to life efforts (nature
and society)
Assisting life effort in a local
ecosystem is an ecosystemic
service.
Four major ecosystem
services:
1- support (nutrient cycle,
photosynthesis, water cycle,
soil formation and retention)
2- regulation (of global and
local climate, air quality, water
quality)
3- supply (biomass supply,
genetic resources, freshwater)
4- cultural (nature experience,
nature sport, aesthetic
inspiration)
MEA, 2005
The ecosystem services
Becoming a regenerative company
is a matter of ecosystem services*
provided to the planet as a whole.
Valuation of ecosystem services
need to be monetary yet not only
monetary. Behind a tree, there is a
forest. The forest is priceless.
Companies need to make a strong
regenerative commitment deeply
routed in their business ! Their
business needs to be regenerative by
design (see following examples)
Note from Nous Sommes Vivants on the economy of
mututality (first name of regenerative economy) HERE
*This is the logic of the donut theory developed by Oxford economist Kate Raworth in
Oxfam’s paper A Safe and Just Space for Humanity. Better understanding of systems to
address dynamic complexity
Example of ecosystem service : forest natural
regeneration
Note from Nous Sommes Vivants on regeneration HERE with projects
carried out HERE
Approaches to restoring
forest ecosystems depend
strongly on levels of forest
and soil degradation,
residual vegetation, and
desired restoration
outcomes. Plantations and
restored forests can improve
ecosystem services and
enhance biodiversity
conservation, but will not
match the composition and
structure of the original
forest cover.
To change the future,
regenerative brands need
to work with nature
Regenerative
Working with and within the
cycles of the living world
make
take
use
lose
regenerate
biological
materials
restore
technical
materials
Degenerative
Running down Earth’s
life-supporting system
make
take
use
lose
28
Conclusion
Assisting nature
To change the
future, change
the dynamics
with suppliers
and consumers
Distributive
Sharing opportunity and value
with all who co-create it
Divisive
Capturing opportunity and value
in the hands of a few
29
Conclusion
A community of actors
Conclusion
The regenerative economy
The economic system needs to
be (re) integrated into the
social and environmental
systems.
Regenerative economy require
building new alliances with
nature, society, and economic
actors.
All geared towards delivering
ecosystem services provided
to the planet as a whole.
Note from Nous Sommes Vivants on regeneration HERE with projects
carried out HERE
Collective impact
Community of stakeholders
3- The Regenerative business model
Shifting attention from people, profit planet
How to involve employees in the transformation of the
company? Jérémy Dumont (HERE)
1st shift from regular BMC to (R)BMC is
looking beyond PROFIT.
Companies attention is too focused on
PROFIT. PLANET and PEOPLE are
considered as resources.
Future generations and the planete
need a seat at the table !
The time shift with partners & consumers
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here
https://miro.com/app/board/uXjVPLedpYo=/
Regeneration requires shifting from a
short term perspective to long term
perspective.
The 2nd shift from regular BMC to
(R)BMC is to identify Company’s
future partners and future
consumers. The ones deeply
motivated by the regeneration
process.
Future Partners/Future Consumers
Shifting from competition to collaboration
How to involve employees in the transformation of the company? Jérémy Dumont (HERE)
Regenerative economy require building new alliances with nature, society,
and economic actors. 3rd shift is to identify key stakeholders motivations
to move from degeneration to regeneration
- consumers, what do they value ?
- suppliers, what matters to them ?
What matters has the same weight when taking decisions.
The regenerative commitment
VALUE CREATED
FROM PURPOSEFUL
ORCHESTRATION OF
STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
4th SHIFT IS NAILING
THE COLLECTIVE
COMMITMENT.
WHICH ECOSYSTEMIC
SERVICE ALL
STAKEHOLDERS
AGREE TO DELIVER ?
IS IT A REGENERATIVE
COMMITMENT ?
MEASURE
CAPABILITIES GAINED
Nous Sommes Vivant Regenerative Business Model Canvas
IS here https://miro.com/app/board/uXjVPLedpYo=/
Delivering ecosystemic services
The permaculture principles to guide stakeholders
choices
5th shift is using these principles as a guide.
Have a look at the (REGEN)BMC
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/
5- The Patagonia example
Patagonia moving beyond organic
Patagonia's goal is clear: to develop
sustainable regenerative practices for
the textile and food industry.
Regenerative agriculture appeared as
an obvious choice for the leaders of
Patagonia, themselves convinced that
regenerative agriculture is only the
logical continuation of their ecological
commitment.
1st shift :
PEOPLE PROFIT PLANET
Patagonia’s regenerative commitment
“We can produce what we need and
revitalize soil at the same time, thereby
sequestering carbon currently polluting the
atmosphere and warming our planet”. Rose
Marcario Rose Marcario is the former
President of Patagonia
Patagonia new relationship with time
2nd shift is a time shift.
Regeneration requires shifting from a short term perspective to
long term perspective.
Identifying key partners & consumers of
future proof strategy
Future Partners/Future Consumers
Farmers agree to take
a holistic and locally
tailored approach to
land management in
order to rebuild soil
ecosystems that,
when healthy,
actually absorbs
carbon from our
atmosphere and help
cool our planet.
Consumers
care about
climate change
and agreed to
buy products
which are
ORGANIC (for
them) +
REGENERATIVE
(for the planet)
3rd shift is to identify key stakeholders motivations to move from
degeneration to regeneration
The regenerative commitment
Currently, more than 550 farms are part of
this very demanding program.
“We were hoping that the additional cover
crops and intercrops would produce more
income for the farmers,” says Kepnes. “We
were also hoping that the improved soil
health would help the farmers be more
climate-resilient, keeping their farms
healthy through various weather events
related to climate change.”
The certification is based on 3 pillars:
- Soil health
- Animal welfare
- Fairness for producers
4th shift :
CLARIFY ECOSYSTEMIC SERVICE ALL STAKEHOLDERS AGREE TO DELIVER . CLARIFY
IF IT’S REGENERATIVE. MEASURE GAINED CAPABILITIES.
The principles of regeneration
5th shift is using life
principles as a guide.
REGENERATIVE BUSINESS MODELS #NOUSSOMMESVIVANTS

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REGENERATIVE BUSINESS MODELS #NOUSSOMMESVIVANTS

  • 2. Have a look at the (REGEN)BMC You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/
  • 3. 1- Regenerative agriculture 2- Regenerative Companies 3- Regenerative Business Models 4- The Patagonia example
  • 4. Regenerative agriculture is gaining momentum
  • 5.
  • 6. Responsible for 30% of CO2 emissions, 70% of the use of fresh water reserves and 60% of the loss of biodiversity, mass agriculture is come to an end.
  • 7. The negative impact of our agriculture on soils Growing food and fiber through industrial methods has devastated our soil and climate. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate, while studies have proven that conventional, industrial agriculture contributes up to 25% of the emissions driving the climate crisis (source) A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).
  • 8. Regenerative agriculture is gaining momentum Regeneration.org (book) Regeneration mission (documentary) Apricot Lane Farms, Farm and documentary Larger companies are getting on board too. General Mills, PepsiCo, Nestle Whole Foods Danone, Coca Cola, Patagonia…Followed by fashion Gucci, North Face, Eileen Fisher, Vans, Patagonia, Timberland, Stella McCartney and liquor brands ( wine and champagne).
  • 9. In the US farmers are going regenerative The farm carries three certifications: Organic, Biodynamic, and Regenerative Organic. Several of restored habitat areas of the farm are Certified Wildlife Habitat. https://www.apricotlanefarms.com/about-the-farm/
  • 10. Farmers are going regenerative in France
  • 11. Positive impacts of regenerative agriculture The benefits of regenerative agriculture include: ● Increased soil organic matter and biodiversity. ● Healthier and more productive soil that is drought- and flood-resilient. ● Decreased use of chemical inputs and subsequent pollution. ● Cleaner air and water. ● Enhanced wildlife habitat. ● Carbon captured in the soil to combat climate variability.
  • 12. What is regenerative agriculture ? There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.
  • 13. Regenerative agriculture = healthy living soils “A system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, and enhances ecosystem services” . Terra Genesis International, 2020. “Regenerative Agriculture” describes farming and grazing practices that, among other benefits, reverse climate change by rebuilding soil organic matter and restoring degraded soil biodiversity – resulting in both carbon drawdown and improving the water cycle. regenerationinternational Holistic management focuses on restoring degraded grasslands, managing land in concert with natural resources to reverse desertification and achieve economic, environmental and social benefits thereby Source
  • 14. Regenerative agriculture is holistic Regenerative agriculture is more of a subdivision of organic agriculture. It takes the best of organic farming, and expands on its principles by looking at what are the best practices to promote the health of soil, animals, labor and farmers. In other words, it takes into account the agricultural ecosystem as a whole and brings it all together in a single standard to create a sustainable world. Regenerative agriculture seeks to return to ancestral ways of producing with one and the same goal: soil regeneration. And unlike organic farming, regenerative farming is not geared towards conservation, but rather towards improvement, especially for future generations. https://rodaleinstitute.org/blog/original-principles-of-regenerative-agriculture/
  • 18. The state of biodiversity At least 10,000 species are going extinct every year. Addressing the long-term consequences of biodiversity loss through the lens of this level is critical in fighting to work against species extinction for global health. This map (NatureMap Explorer) focuses on the Global and Ecoregion levels of Biodiversity. Many others are available, including the World Database of Key Biodiversity Areas and the Global Forest Watch map.
  • 19. The urgency of regeneration Planetary boundaries have already been crossed for biodiversity and land change.
  • 20. The urgency of regeneration It is therefore imperative for companies to turn to regenerative models and not only reduce their negative externalities (its not greenwashing it’s just maths) Note from Nous Sommes vivants on “the living” HERE
  • 21. Supply disruptions are becoming a major risk for nature-dependent businesses. From a business perspective, regenerative agriculture is not just about the sustainability of the land, but also the long-term sustainability of the business itself. If the productive capacity of the land is sustainable, this also ensures the productive capacity of the company in the long term. The supply chain is at risk
  • 22. Investing in regeneration beyond sustainability Instead of fixing problems, investors focus on generating new potential—novel business models, innovative food products and eating innovations, new agricultural approaches, and enterprise ecosystems that are deeply in harmony with the long term story of the place.
  • 23. Sustainability is the bridge, regeneration is the destination Regenerative development improves rather than degrades. Instead of fixing problems, Regenerate Life investors focus on generating new potential. Investing in regeneration is investing in local capabilities. Webinar from Nous Sommes Vivants about regenerative 7 life principles HERE
  • 24. Regeneration is nature inspired & placed based Place-based, integrative and participatory methods ensure that community health and wellbeing benefits accrue. Investors seek through their investments to reveal and express the essence of a specific place—it’s irreducible uniqueness that arises from its socio-cultural-ecological-eco nomic distinctiveness. The potential result is a healthier, more resilient and more equitable local ecosystem.
  • 25. Companies to assist nature efforts Investing in regeneration is investing in local capabilities : nature’s and habitants capabilities. Compagnie are to provide assistance to life efforts (nature and society) Assisting life effort in a local ecosystem is an ecosystemic service. Four major ecosystem services: 1- support (nutrient cycle, photosynthesis, water cycle, soil formation and retention) 2- regulation (of global and local climate, air quality, water quality) 3- supply (biomass supply, genetic resources, freshwater) 4- cultural (nature experience, nature sport, aesthetic inspiration) MEA, 2005
  • 26. The ecosystem services Becoming a regenerative company is a matter of ecosystem services* provided to the planet as a whole. Valuation of ecosystem services need to be monetary yet not only monetary. Behind a tree, there is a forest. The forest is priceless. Companies need to make a strong regenerative commitment deeply routed in their business ! Their business needs to be regenerative by design (see following examples) Note from Nous Sommes Vivants on the economy of mututality (first name of regenerative economy) HERE *This is the logic of the donut theory developed by Oxford economist Kate Raworth in Oxfam’s paper A Safe and Just Space for Humanity. Better understanding of systems to address dynamic complexity
  • 27. Example of ecosystem service : forest natural regeneration Note from Nous Sommes Vivants on regeneration HERE with projects carried out HERE Approaches to restoring forest ecosystems depend strongly on levels of forest and soil degradation, residual vegetation, and desired restoration outcomes. Plantations and restored forests can improve ecosystem services and enhance biodiversity conservation, but will not match the composition and structure of the original forest cover.
  • 28. To change the future, regenerative brands need to work with nature Regenerative Working with and within the cycles of the living world make take use lose regenerate biological materials restore technical materials Degenerative Running down Earth’s life-supporting system make take use lose 28 Conclusion Assisting nature
  • 29. To change the future, change the dynamics with suppliers and consumers Distributive Sharing opportunity and value with all who co-create it Divisive Capturing opportunity and value in the hands of a few 29 Conclusion A community of actors
  • 30. Conclusion The regenerative economy The economic system needs to be (re) integrated into the social and environmental systems. Regenerative economy require building new alliances with nature, society, and economic actors. All geared towards delivering ecosystem services provided to the planet as a whole. Note from Nous Sommes Vivants on regeneration HERE with projects carried out HERE Collective impact Community of stakeholders
  • 31. 3- The Regenerative business model
  • 32. Shifting attention from people, profit planet How to involve employees in the transformation of the company? Jérémy Dumont (HERE) 1st shift from regular BMC to (R)BMC is looking beyond PROFIT. Companies attention is too focused on PROFIT. PLANET and PEOPLE are considered as resources. Future generations and the planete need a seat at the table !
  • 33. The time shift with partners & consumers You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/ Regeneration requires shifting from a short term perspective to long term perspective. The 2nd shift from regular BMC to (R)BMC is to identify Company’s future partners and future consumers. The ones deeply motivated by the regeneration process. Future Partners/Future Consumers
  • 34. Shifting from competition to collaboration How to involve employees in the transformation of the company? Jérémy Dumont (HERE) Regenerative economy require building new alliances with nature, society, and economic actors. 3rd shift is to identify key stakeholders motivations to move from degeneration to regeneration - consumers, what do they value ? - suppliers, what matters to them ? What matters has the same weight when taking decisions.
  • 35. The regenerative commitment VALUE CREATED FROM PURPOSEFUL ORCHESTRATION OF STAKEHOLDERS STAKEHOLDER’S CONNECTEDNESS 4th SHIFT IS NAILING THE COLLECTIVE COMMITMENT. WHICH ECOSYSTEMIC SERVICE ALL STAKEHOLDERS AGREE TO DELIVER ? IS IT A REGENERATIVE COMMITMENT ? MEASURE CAPABILITIES GAINED Nous Sommes Vivant Regenerative Business Model Canvas IS here https://miro.com/app/board/uXjVPLedpYo=/
  • 37. The permaculture principles to guide stakeholders choices 5th shift is using these principles as a guide.
  • 38. Have a look at the (REGEN)BMC You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/
  • 39. 5- The Patagonia example
  • 40. Patagonia moving beyond organic Patagonia's goal is clear: to develop sustainable regenerative practices for the textile and food industry. Regenerative agriculture appeared as an obvious choice for the leaders of Patagonia, themselves convinced that regenerative agriculture is only the logical continuation of their ecological commitment.
  • 41. 1st shift : PEOPLE PROFIT PLANET Patagonia’s regenerative commitment “We can produce what we need and revitalize soil at the same time, thereby sequestering carbon currently polluting the atmosphere and warming our planet”. Rose Marcario Rose Marcario is the former President of Patagonia
  • 42. Patagonia new relationship with time 2nd shift is a time shift. Regeneration requires shifting from a short term perspective to long term perspective.
  • 43. Identifying key partners & consumers of future proof strategy Future Partners/Future Consumers Farmers agree to take a holistic and locally tailored approach to land management in order to rebuild soil ecosystems that, when healthy, actually absorbs carbon from our atmosphere and help cool our planet. Consumers care about climate change and agreed to buy products which are ORGANIC (for them) + REGENERATIVE (for the planet) 3rd shift is to identify key stakeholders motivations to move from degeneration to regeneration
  • 44. The regenerative commitment Currently, more than 550 farms are part of this very demanding program. “We were hoping that the additional cover crops and intercrops would produce more income for the farmers,” says Kepnes. “We were also hoping that the improved soil health would help the farmers be more climate-resilient, keeping their farms healthy through various weather events related to climate change.” The certification is based on 3 pillars: - Soil health - Animal welfare - Fairness for producers 4th shift : CLARIFY ECOSYSTEMIC SERVICE ALL STAKEHOLDERS AGREE TO DELIVER . CLARIFY IF IT’S REGENERATIVE. MEASURE GAINED CAPABILITIES.
  • 45. The principles of regeneration 5th shift is using life principles as a guide.