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REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS

nous sommes vivants
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nous sommes vivantsINNOVATION & TRANSFORMATION at nous sommes vivants

Regenerative agriculture has been proposed as an alternative means of producing food with lower—or even net positive—environmental and/or social impacts (Rhodes, 2017). A range of claims have been made by different parties about the potential for regenerative agriculture to enhance the sustainability of food production, including for the possibility that regenerative agriculture could form part of a climate change mitigation strategy. Regenerative agriculture is a holistic agro-ecological approach that regenerates ecosystems, especially soils, and keeps them in a resilient state. It holds many promises, not only positive environmental promises but also social promises and economic outcomes for farmers. By preserving the functioning of the soil, regenerative agriculture not only preserves carbon storage, thus contributing to the fight against global warming, but also the fertility of cultivated land in the face of desertification, and even... the health of consumers ! Nous Sommes Vivants approach of regeneration for companies is aligned with regenerative agriculture practices. The regenerative economy allows humans to co-evolve with the natural systems around them and reverse degenerative systems (Mang & Reed, 2013). Indeed its purpose is to allow a collective to contribute to an ecosystem service to assist nature in its ability to regenerate. Thus, the regenerative economy goes further than the functional economy and the circular economy, which do not regenerate the resources essential to the health of ecosystems. According to Guilbert del Marmol (2014), “the future of the circular economy will be alive, reconnected with nature of course; but above all, it will be human” (understand: humans will no longer be excluded from nature and integrated into ecosystems as living beings like any other). “Deep ecology does not separate humans from the natural environment. Deep ecology views the world not as a collection of isolated objects, but as a network of fundamentally interconnected and interdependent phenomena. Deep ecology recognizes the intrinsic value of all living beings and considers man as a simple element in the web of life. The Systems View of Life, Capra and Luisi (2014). The concrete solutions regenerative agriculture brings are already on the plates, the cupboards of Americans, Australians.... Do you want to know which brands have invested in regenerative agriculture ? What products they have launched ? What claims have they made ? The level of transparency from farm to fork ? What are the certifications ? What about companies - consumers impacts ? www.noussommesvivants.co

REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS

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The principles of regeneration
taliacollective
REGENERATIVE BRANDS
PART 1 - THE CLIMATE SOIL STORY
Illustration
OLI
SCARFF
AFP
1- CIRCULARITY TO REDUCE IMPACTS
2- CLAIMING REDUCED CARBON EMISSIONS
3- CAPTURING CARBON EMISSIONS FOR CONSUMERS
4- TAKING PRIDE IN REGENERATIVE AGRICULTURE
5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES
6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES
Reminder : what is regeneration ?
1- CIRCULARITY TO REDUCE BRAND IMPACTS
The third principle of circular economy is to regenerate nature. Yet circularity is essential but not sufficient for regeneration.
A circular economy makes use of various strategies such as reducing, reusing and recycling that together eliminate waste,
lower material and resource consumption and reduce greenhouse gas emissions. To be regenerative the process needs to go
beyond restauration with multiple - integrated - holistic - impacts (climate AND biodiversity, soils AND water, nature AND
humans, overall well being / health of living beings).
Illustration
OLI
SCARFF
AFP
We believe that a modern
business is one that benefits the
economy, society and the
environment. We strive to make
this happen by using innovative
materials, promoting restorative
farming practices and designing
products that are made to last.
THE FUTURE OF FASHION IS REGENERATIVE BY DESIGN.
Stella Mc Cartney believe’s that the future of fashion is circular – it will be restorative and regenerative by design
and the clothes we love never end up as waste. For biological materials, such as cotton, cellulose and wool, to
meet the standards of the circular economy, they not only need to be produced in a way that they can safely
become soil nutrients (i.e. green chemistry), but also need to be farmed in a regenerative way. Source
REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS
EILEEN FISHER REGENERATIVE PROGRAM FOR WOOL SOURCING.
For Eileen Fisher being circular means choosing fibers that are regenerative. The brand has been sourcing merino
wool with OVIS XXI, a B Corp based in Argentina, that manages a collaborative network of producers that
implement EOV™. “Regenerative agriculture is leading to carbon sequestration, drought resistance, and plenty of
grass for the sheep to graze” says Megan Meiklejohn, Sustainable Materials & Transparency Manager. Source
The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too

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REGENERATIVE BRANDS Part 1 _ THE CLIMATE SOIL STORY #NOUSSOMMESVIVANTS

  • 1. The principles of regeneration taliacollective REGENERATIVE BRANDS PART 1 - THE CLIMATE SOIL STORY
  • 2. Illustration OLI SCARFF AFP 1- CIRCULARITY TO REDUCE IMPACTS 2- CLAIMING REDUCED CARBON EMISSIONS 3- CAPTURING CARBON EMISSIONS FOR CONSUMERS 4- TAKING PRIDE IN REGENERATIVE AGRICULTURE 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES 6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES Reminder : what is regeneration ?
  • 3. 1- CIRCULARITY TO REDUCE BRAND IMPACTS The third principle of circular economy is to regenerate nature. Yet circularity is essential but not sufficient for regeneration. A circular economy makes use of various strategies such as reducing, reusing and recycling that together eliminate waste, lower material and resource consumption and reduce greenhouse gas emissions. To be regenerative the process needs to go beyond restauration with multiple - integrated - holistic - impacts (climate AND biodiversity, soils AND water, nature AND humans, overall well being / health of living beings). Illustration OLI SCARFF AFP
  • 4. We believe that a modern business is one that benefits the economy, society and the environment. We strive to make this happen by using innovative materials, promoting restorative farming practices and designing products that are made to last. THE FUTURE OF FASHION IS REGENERATIVE BY DESIGN. Stella Mc Cartney believe’s that the future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste. For biological materials, such as cotton, cellulose and wool, to meet the standards of the circular economy, they not only need to be produced in a way that they can safely become soil nutrients (i.e. green chemistry), but also need to be farmed in a regenerative way. Source
  • 6. EILEEN FISHER REGENERATIVE PROGRAM FOR WOOL SOURCING. For Eileen Fisher being circular means choosing fibers that are regenerative. The brand has been sourcing merino wool with OVIS XXI, a B Corp based in Argentina, that manages a collaborative network of producers that implement EOV™. “Regenerative agriculture is leading to carbon sequestration, drought resistance, and plenty of grass for the sheep to graze” says Megan Meiklejohn, Sustainable Materials & Transparency Manager. Source The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too
  • 7. IT’S GOOD FOR HAIR, SKIN, AND…OUR PLANET Our vision is circular and regenerative; we aim at restoring the environmental balance between human beings and nature, giving back what we already received” - Davide Bollati, Chairman of Davines. WE STAND for regeneration with regenerative organic Barbera grape pomace extract from Mr. Cunials vineyard in Parma. Source
  • 9. REGENERATIVE AND RENEWABLE As part of their Autumn/Winter 2022 collection UGG Classic launches shoes made with regenerative and renewable materials. The design of the Classic Mini Regenerate also includes UGG Sugarcane Outsole foam made with renewable sugarcane. “It’s our first ever classic style UGG boot to feature sheepskin sourced from a farm that practices regenerative principles” - Atkins Ranch. Source
  • 10. The principles of regeneration Foaming Tallow Hand Soap! White Oacks farm zero-waste production system. Meats, organs, and bones are sold to customers for consumption, and hides are tanned for leather or dehydrated for pet chews. To complete this picture of full carcass utilization, beef fat is rendered on-farm to later be crafted into tallow goods like soaps, salves, candles, and moisturizers. Source NOTHING GOES TO WASTE
  • 11. The principles of regeneration Illustration OLI SCARFF AFP 2- PRODUCTS CLAIMING REDUCED CARBON EMISSIONS Regenerative agriculture improves the soil's capacity to sequester carbon from atmosphere. Some brands are on a carbon mission to reduce emissions. Among those some aim for net zero by 2030. Since for clothing and food brands 70% of emissions come from farming, new farming methods are the solution.
  • 12. TRACKING CARBON EMISSIONS Most of growers product’s carbon emissions come from growing the actual wool. Smartwooll growers are using the Regenerative Index from ZQRX to help them measure and improve how much they give back as they offset carbon, and restore waterways, protect native species, and enhance local communities. So not only will this help cut down on carbon emissions, but it helps regenerate soil while building a sustainable future for Merino farming. Source
  • 13. CARBON SEQUESTRATION FROM LAND TO MARKET The wool–which The North Face is using in a new beanie is produced in a way that allows the ranchers to sequester large amounts of carbon as they raise sheep. Many farms can work to reduce carbon, since plants absorb it. Measures like planting fallow fields, layering compost, and planting trees made it possible for Bare Ranch to save 4,000 metric tons of CO2, which is about the same as the emissions from around 850 cars. Source The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too
  • 14. OFFSETTING 80% OF FARM GREENHOUSE GAS EMISSIONS THROUGH REGENERATING SOIL PRACTICES. Inspired by the traditional Mexican Barbacoa style of slow cooking meat, their 100% grass-fed Beef is seasoned with a few flavorful spices. An LCA study, at White Oak Pastures, found that the 3,200-acre farm stored enough carbon in its grasses to offset not only all of the methane emissions from its grass-fed cattle, but also much of the farm's total emissions. With national distribution at Whole Foods Market, it’s EPIC’s highest selling beef product. Source
  • 15. CLIMATE FRIENDLY INGREDIENTS AND LESS TIME ON THE ROAD Limiting the distance of their ingredients travel is a priority! Their wheat is grown only 2 miles from the mill where it becomes flour. The mill is only 85 miles away from the bakery where this flour is transformed into delicious Moonshot snacks. With less time on the road, their ingredients aren’t just climate-friendly, they deliver snacks with fresher, bolder flavors as well. Source
  • 16. From a carbon-neutral tannery in Germany to a carbon-neutral factory in Somerset, the entire journey offsets all carbon emissions in the production process. Mulberry has partnered with the World Land Trust to further offset the transport and packaging of Lily Zero Collection. Source CARBON NEUTRAL LEATHER BAGS FROM REGENERATIVE SOURCING AND IMPROVED TRANSPORTS AND PACKAGING The Savory Institute, AGW restricts the use of glyphosate (the active ingredient in ubiquitous weedkiller Roundup) and goes a step further in requiring farms to eliminate nitrogen fertilizer, too
  • 17. CARBON NEUTRAL PLANT-BASED DAIRY ALTERNATIVE Wide Open Agriculture has developed an eco-friendly plant based protein from Australian Sweet Lupin, a legume crop similar to soybeans, but with a higher fibre and lower fat content. The protein is designed to have a low carbon footprint, and can be farmed using regenerative farming systems. The “techno-function and eco-credentials” of the product have been highlighted by the Company as competitive advantages compared to other similar products. SOURCE
  • 18. Thalerhofstraße 85, 8141 Premstätten 3- CAPTURING CARBON EMISSIONS FOR CONSUMERS Projects contributing to net zero goals and possibly generating offsets vary a lot by project type (renewable energy, carbon capture & storage, avoided deforestation), type of action on carbon emissions (reduction, removal) and features (notably whether carbon is stored or not with implications for the permanency of abatement effects). What’s new is that consumers can contribute to those through their daily shopping.
  • 19. They grow Tassie beef that’s ‘beyond sustainable’ using non-conventional, holistic farming practices. They work with Mother Nature to remove carbon dioxide from the atmosphere, and store it back in the ground where it belongs. They are committed to a better way of producing food, and convinced it all starts with soil. In 2019, Tas Ag Co became the first farm in Tasmania to register a soil carbon project through Australia’s $2.5 billion Emissions Reduction Fund, using the only soil carbon measuring protocol eligible under the United Nations Paris Agreement. ON A MISSION TO CAPTURE CARBON
  • 21. HappyBaby Organic & Regenerative line of baby food is made with ingredients that are Farmed for Future— ingredients inside come from farms that apply regenerative agriculture practices that, at scale, help to sequester carbon and reverse climate change. They are committed to a movement towards a happier and healthier future for our children. They source oats from a ROC™ Silver farm meeting the highest standards in the world for soil health, animal welfare, and farmworker fairness. Source FARMED FOR OUR FUTURE TO REVERSE CLIMATE CHANGE
  • 23. This is the case because there are no chemical fertilizers and pesticides and healthy, organic soil has the ability to capture more carbon from the atmosphere and reverse climate change. No glyphosate, GMOs, or any other funny business—just good oats grown in healthy soil on biodiverse farmland. Folks at Stuart McMillan and the staff at Nature's Path managed to get Regenerative Organic Certified. Regenerative Organic Certified oats and oatmeal from nature’s path organic are available at major retailers nationwide. Source EATING REGENERATIVE ORGANIC OATMEAL IS BETTER FOR THE PLANET.
  • 24. PERENIAL GRAINS ARE FIT FOR CLIMATE, NITRATES AND THE SOIL According to Whole Foods Market, grocery grains are refocusing on the environment in 2022, emphasizing grains grown via agriculture practices and farming processes that help address soil health. One such grain on the Whole Foods Market trend list is Kernza, the first commercially-viable perennial grain in the United States. It has a long, dense root system that can greatly reduce nitrate-nitrogen leaching and deliver other environmental benefits to soil, water and climate. It is also one of sixteen new perennial and winter crops and cropping systems being developed and improved by the University of Minnesota’s College of Food, Agricultural and Natural Resource Sciences (CFANS) Forever Green Initiative (FGI). Source
  • 25. The crop's roots grow long and deep, making the soil healthier for other plants. It also draws carbon out of the atmosphere and into the dirt. In terms of what it does for the actual beer, Kernza adds a subtle spiciness that complements the beer's crisp and floral notes. Source CARBON SEQUESTRATION BY THE ROOTS
  • 26. CONSUMERS CAN MEASURE CARBON IMPACT WITH OATLY Oatly was among the first brands to see success with oats as an alternative milk base, and now they’re further setting themselves apart on shelf with the use of a carbon label. The calculations for a product’s rating include everything in the product lifespan from farm to store and everything in between (like packaging and transport). The rating is prominently displayed on the front of every milk carton, with more information offered on their website. Source
  • 27. REDUCING CONSUMPTION ENVIRONMENTAL IMPACT Reewild has built technology that enables customers to instantly track, reduce and offset their carbon footprint. With the click of a button, Reewild’s technology simply outlines itemised carbon scores throughout a product’s life cycle. This allows the customer to immediately offset their exact carbon footprint by supporting products from regenerative agriculture. The technology, an industry first, allows both the brand, retailer and consumer to become carbon neutral or go climate positive. Source Learn about the provenance of your grocery products and understand their emission source, from farm to fork.
  • 28. CARBON NEUTRAL MEAL RANGE The Wild Hare Group has engaged in regenerative agriculture incorporating ingredients that have been designed to minimise carbon output. For instance, Wild Hare’s products use traditional UK grains that require 50% less water than commercial wheat, and this is supplemented by offering soil audits to ensure ongoing fertility while monitoring nutrients. Further along the chain, other sustainable approaches such as not using plastic packaging helps to enhance the environmental positives. The Wild Hare Group is now offering its retail partners the opportunity to integrate Reewild's carbon scoring and tracking app. The technology allows both the brand, retailer and consumer to become carbon neutral or go climate positive. Source
  • 29. THRIVE MARKET, by curating and developing regenerative products, including 47 newly added regenerative items last year, has helped drive the return to farming practices that are inherently climate conscious. Source CLIMATE POSITIVE GROCERY STORE FOR CLIMATE ACTIVE CONSUMERS
  • 30. Stuart Williams 4- TAKING PRIDE IN REGENERATIVE AGRICULTURE Brands aim at delivering various ecosystem services at once : removing carbon dioxide from the air and improving soil health. Indeed the key to soils reaching their full potential to store carbon is keeping soils healthy. A set of graphics from Climate Central show the maximum amount of carbon dioxide that cropland soils in each state could absorb annually through adoption of practices that promote soil health. https://www.climatecentral.org/graphic/farmers-markets?graphicSet=State
  • 31. RANGE REVOLUTION COMMITS TO REGENERATIVE AGRICULTURE REVOLUTION WITH LEATHER HANDBAG COLLECTION
  • 32. 2018 Annie’s limited-edition version uses organic wheat and oats grown on Casey Bailey’s farm in Fort Benton, Montana., exclusively available at Sprouts. Regenerative practices including cover cropping and extended crop rotation (two organic rotational crops: wheat and oats) Grower Casey Bailey explained that working with Annie’s is to prioritize soil health. SOURCE SOIL MATTERS Each new products contains a blend of two organic rotational crops: wheat and oats in Bunny Grahams and wheat and peas in Elbow Pasta & Cheddar.
  • 33. “Regenerative is the new standard for human health and planet benefits, and as a company, it furthers our mission of making nourishing foods for people and the planet. Practices include increasing biodiversity by planting trees and perennials, creating a diverse feed blend for their unique, heirloom chicken breed that incorporates small grain cover crops and no-till techniques. Source FEEDING CHICKENS WITH ONLY GRASS Kettle & Fire partnered with family farms practicing regenerative farming to source their bone broths including Cooks Venture (a heritage breeding company and poultry farm in Northwest Arkansas)
  • 34. 100% GRASS FED BEEF Hickory smoked wild cranberry beef stick are 100% Grass Fed Regenerative Beef, water, cranberries (cane sugar and sunflower oil), 2% or less of the following: sea salt, cane sugar, natural spices, mustard, garlic, and celery juice powder. Source
  • 35. “Our approach to regenerating the soil through our planned grazing of both the dairy cattle and the chickens, and our holistic approach to farming is both good for the land, and good for people. We are putting carbon back into the soil, sequestering that carbon in an effort to reverse climate change” “We are building our soil, our own carbon farm, from the ground up, utilizing cows and chickens to move carbon out of the atmosphere and back into the Earth’s soil. This is our regenerative, organic approach”. Source
  • 36. TABLAS CREEK VINEYARD & REGENERATIVE AGRICULTURE Biodynamic/regenerative practices used at Tablas Creek include a flock of 290 sheep and alpacas who are moved through the vineyard in a managed way to weed and fertilize it.s Creek is the First Regenerative Organic Certified™ Winery in America
  • 38. 100% LARGE LANDSCAPE GRAZING Raising buffalo as nature intended is as regenerative as it gets. As Dan O'Brien states, “We were practicing regenerative agriculture before it was cool”. At Wild Idea Buffalo Company they have raised the stakes in how animals are raised for food. In addition to their large landscape-grazing model, where bison graze 365 days a year on the prairie, the other key components include: ● 100% Grass-Fed/Grass-Finished ● 100% Antibiotic & Hormone Free ● 100% Herbicide & Pesticide Free ● 100% GMO Free ● 100% Humanely Field Harvested SOURCE These boots from Patagonia are made from durable, high-quality bison leather from Wild idea Co
  • 40. RE-GEN-ALE: THE FIRST BEER TO ADDRESS CLIMATE CHANGE AND IMPROVES SOILS It’s the first traceably sourced beer to address climate change through agriculture using Indigo Carbon, a program that provides growers with a financial incentive to store carbon in their soils ! It features malt from Epiphany Malt in North Carolina, a maltster dedicated to embracing regenerative farming, and regeneratively grown wheat from Kansas-based farmer, Doug Keesling, who has implemented regenerative growing practices for 20+ years! Regenerative growing practices – like cover cropping, increased crop diversity, not tilling the land, reducing pesticide and fertilizer use, and integrating livestock – remove carbon dioxide from the air, improve soil health and add to grower profitability. source
  • 41. The principles of regeneration SOIL PRACTICES 5- TAKING PRIDE IN DISTINCTIVE SOIL PRACTICES Some brands have made the choice to communicate on their regenerative practices as a distinctive feature to gain consumer preference. The focus is on these practices rather than on a specific consumer benefit.
  • 42. Consumers are looking for regenerative agriculture practices such as crop rotation to be identified on products like this one from Varietal Crop Crackers. Alpha Food Labs sells Varietal Crop Crackers, which offers the crop rotation list on each package for years 1 to 3. For example, its year 2 crop rotation crackers list is Dark Northern spring wheat, millet and flax. Source CROP ROTATION
  • 43. Spudlove fifth-generation farming family making thick-cut organic potato chips from regeneratively grown potatoes “Good potatoes take time and care to grow, and skipping steps has never really been our style. That's why we adhere to longer crop rotations and careful cover crop selection: (we call it “green manure!”), to help reduce disease, protect the soil and increase fertility on all our organic fields keeping our soil healthy and happy for generations to come”. Source FROM SEED TO SOIL, FIELD TO FRYER, CUT TO CRUNCH SpudLove Recognized by Whole Foods for Regenerative Agriculture Practices and Award Winner
  • 44. "Farmers trained to use System of Rice Intensification (SRI) methods, which we call More Crop Per Drop™, have demonstrated that it is very feasible to generate important economic and environmental benefits like increasing yields of traditional varieties, reducing water use and methane emissions and also be regenerative." Lotus Foods Co-Founder Caryl Levine. Source MORE CROP PER DROP
  • 45. Nestled in a vast agricultural landscape just outside Parma, Italy, the new European Regenerative Organic Center incorporates practices such as companion planting (growing two crops close together) and composting across its 25-acre research garden. A partnership between the Davines Group and the US-based Rodale Institute aims to share regenerative practices with farmers who grow plants like elderberries used in products such as Comfort Zone's Sacred Nature Hydra Cream. SOURCE COMPANION PLANTING LEADING TO BETTER BEAUTY PRODUCTS
  • 46. EVEIL: CHAMPAGNE FROM REGENERATIVE VITICULTURE (COVERED SOILS) We are aware that we can trust Nature to have healthy vines and quality grapes. We have thus awakened to the ingenuity of Nature”. The good health of our vines is based on the regeneration of soil life with the reintroduction of trees, a strip of grass left all year round in all the vineyards. They also planted 300 meters of hedges. Source No regenerative certification yet
  • 47. “With our samples, we realized that there were very fewer worms in our soils. The earthworm is the marker of living soils, and there were fewer and fewer of them". Putting the vineyards at risk : water retention… Jessica Jazeron-Schneider R&D director for Mumm Perrier-Jouët. Following the audit, the group made the strong choice to devote 20 of its 260 hectares of vines to covered soils experiments. Implementing new practices that are more respectful of the soil while guaranteeing satisfactory qualitative and quantitative yields and respecting the organization and working conditions of the teams is a challenge. Source MUMM CONVERSION TO REGENERATIVE VITICULTURE WITH COVERED SOILS No regenerative certification yet
  • 48. RESTORING THE SOIL Helpful Hens, as part of the Blue Sky Family Farms brand creates a vibrant ecosystem using principles and practices that prioritize preserving and regenerating topsoil. Pasture Raised Non-GMO Eggs certified. Not regenerative certified. Source
  • 49. Perdue is the first large poultry producer to build a leading pasture-raised chicken program at scale. Pasture-raised chicken is a chicken that was raised in a pasture covered with grass and other plants that is at least 108 sq feet of outdoor space. Pasture-raised chickens are able to bop around and peck the ground for seeds, worms, and other grains from the soil. Their waste fertilizes the soil, rather than fall from one cage to another like we have seen many times with factory farming. According to USDA Perdue chickens have spent at least 51% of their life cycle on pasture. Organic chickens are raised free range certified organic farms, not regenerative. Source.
  • 52. The mobile abattoir eliminates the need for live transport. Whilst On-Farm Processing will always provide superior meat quality to traditional static abattoirs through the simple process of removing live transport stress, the best beef can only come from the best farms adopting the best farm management practices. Provenirs ensures that all of the livestock processed through its mobile abattoir are raised in ways that support the regeneration of the land’s ecosystems and biodiversity. Provenir
  • 53. The principles of regeneration ocean 6- TAKING PRIDE IN DISTINCTIVE SEA PRACTICES Ocean farming produces positive system impacts by restoring and healing systems. Ocean farmers have measured increased oxygen levels, decreased carbon and nitrogen levels, species of marine life returning to the areas that haven’t been seen in decades. However regenerative ocean farming seems limited to Kelp with its specific properties.
  • 54. NOBLE OCEAN SEAWEEDS FARMERS Seaweeds are a nutritious ingredient that contain high amounts of omega-3, potassium, iron, calcium and fibre. Many chefs and other food designers are now actively sourcing ingredients that are both nutritious and nature-positive. Source Photo by Eva Helbaek Tram, Havhøst.
  • 55. OCEAN FARMED KELP The world's first Kelp Burger - now with 50% less plastic, packed in a home compostable paper box! Featuring a 100% plant-based, non-GMO, soy-free, gluten-free burger created from ocean farmed kelp, mushrooms, and superfoods. Since launch AKUA has used 40,000 pounds of regeneratively ocean farmed kelp responsible for removing 2,000 pounds (1 ton) of carbon from our oceans. Source
  • 56. FIGHTING CLIMATE CHANGE By growing and eating more kelp we can help fight climate change & improve the health of our oceans. At Barnacle we turn kelp into food, to make a brighter future for our oceans and communities.
  • 58. PERUVIAN SCALLOPS REGENERATIVELY FARMED BY SEATOPIA
  • 60. Reminder : what is regeneration Full document (here)
  • 61. The negative impact of our agriculture on soils Growing food and fiber through industrial methods has devastated our soil and climate. Forecasts have predicted that global topsoils will deplete in 60 years at our current rate, while studies have proven that conventional, industrial agriculture contributes up to 25% of the emissions driving the climate crisis (source) A 2008 report entitled "Global soil degradation" estimated that land degradation (about 2 billion hectares of land worldwide) affects 38% of the world’s cropland and has reduced water and nutrient availability (quality and access).
  • 62. The urgency of regeneration Planetary boundaries have already been crossed for biodiversity and land change. It is therefore imperative for companies to turn to regenerative models and not only reduce their negative externalities
  • 63. The economic system needs to be (re) integrated into the social and environmental systems A matter for economy to respect the environment and social limits but also a new integrated environmental - social - economic approach. Note from Nous Sommes Vivants on regeneration HERE with projects carried out HERE Collective impact Community of stakeholders
  • 64. Sustainability is the bridge, regeneration is the destination Regenerative development improves rather than degrades. Instead of fixing problems, Regenerate Life investors focus on generating new potential. Investing in regeneration is investing in local capabilities. Webinar from Nous Sommes Vivants about regenerative 7 life principles HERE
  • 65. The ecosystem services Becoming a regenerative company is a matter of ecosystem services* provided to the planet as a whole. Valuation of ecosystem services need to be monetary yet not only monetary. Behind a tree, there is a forest. The forest is priceless. Companies need to make a strong regenerative commitment deeply rooted in their business ! Their business needs to be regenerative by design (see following examples) Note from Nous Sommes Vivants on the economy of mutuality (first wave of regenerative economy) HERE *This is the logic of the donut theory developed by Oxford economist Kate Raworth in Oxfam’s paper A Safe and Just Space for Humanity. Better understanding of systems to address dynamic complexity
  • 67. The regenerative commitment VALUE CREATED FROM PURPOSEFUL ORCHESTRATION OF STAKEHOLDERS STAKEHOLDER’S CONNECTEDNESS WHICH ECOSYSTEMIC SERVICE ALL STAKEHOLDERS AGREE TO DELIVER ? Nous Sommes Vivant Regenerative Business Model Canvas IS here https://miro.com/app/board/uXjVPLedpYo=/
  • 68. The regenerative business model You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/ Key to success : To identify company’s future partners and future consumers. The ones deeply engaged in the regenerative commitment. Through time. Future Partners/Future Consumers
  • 70. What is regenerative agriculture ? There is no consensus on a definition. -Some definitions are process based to define a singular agriculture (like organic agriculture). -Some definitions are outcome based to define what types of agriculture are regenerative. Variations in Definitions of Regenerative Agriculture Source Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the accelerated decomposition of soil organic matter.
  • 71. Regenerative agriculture has been proposed as an alternative means of producing food with lower—or even net positive—environmental and/or social impacts (Rhodes, 2017). A range of claims have been made by different parties about the potential for regenerative agriculture to enhance the sustainability of food production, including for the possibility that regenerative agriculture could form part of a climate change mitigation strategy. Project Drawdown claims that “regenerative agriculture enhances and sustains the health of the soil by restoring its carbon content, which in turn improves productivity—just the opposite of conventional agriculture,” and estimates that regenerative annual cropping could reduce or sequester 14.5–22 gigatons of CO2 by 2050 (Project Drawdown, 2020). Bolder claims include those that “regenerative agriculture… has the potential to reverse climate change” (Kastner, 2016) and that “we could sequester more than 100% of current annual CO2 emissions with a switch to widely available and inexpensive organic management practices, which we term ‘regenerative organic agriculture”' (Rodale Institute, 2014). What is regenerative agriculture ?
  • 72. Regenerative agriculture in scientific literature textileexchange
  • 73. Regenerative agriculture practices ? Regenerative agriculture’s principles : - maintaining continuous vegetation cover on the soil as much as possible - reducing soil disturbance to promote stabilization of organic matter on soil mineral complexes - increasing the amount and diversity of organic residues returned to the soil - maximizing nutrient and water use efficiency by plants - restoring microbial life essential to soil health and biodiversity For annual croplands, these practices include: - reduced tillage/no-till and cover crops - diverse crop rotations with higher frequency of perennial crops - grass cover for waterways and crop buffers - agroforestry (e.g. hedgerows, windbreaks, tree cropping) - conversion of marginal lands not suited for annual crops to perennial plantings - integrated livestock management with improved grazing management - utilization of compost and organic waste to build soil health SOURCE
  • 76. Have a look at our (REGEN)BMC You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/