Description: Not for seasoned developers, this talk is targeted at WordPress users who know how to blog but have not yet figured out how to control the way their blog works at the theme level. Widgets, plugins and theme frameworks can get you pretty far, but sometimes you need to know how to edit the right files and add the right template tags to get what you want for your site. I will explain how the files in your theme folder work to define different kinds of content, how to identify WordPress "template tags" and move them around in your theme (and find new ones in the Codex). There will also be an incredibly simple explanation of how PHP, the programming langauge WordPress is based on, works when mixed with HTML. Nothing to be afraid of! Just enough to help you work around it and get things done.