Slides from my talk at WordCamp Ottawa/Montreal 2017. Here's the full description: Do you love hot, fresh trends in web publishing technology? Dream of implementing proprietary API’s and hitching your site to commercial entities over which you have no control? Get soft in the knees thinking about your web site being read without the web being involved? Me neither, but we have to do it anyway ¯\_(ツ)_/¯ Facebook Instant Articles make your posts show up lightning fast for mobile Facebook users in exchange for handing over some control. Users love it, it looks great and ultimately you still use WordPress to create and publish content. The problem: It’s a pain in the butt to get it set up, the documentation is half-hearted and the whole concept is mind-bending. This talk will walk you through all the headaches iA gave me and help you avoid having them yourself while you get set up. We’ll cover the concepts behind iA, nuances of the Automattic iA for WP plugin, and how to make the most of the tools on offer in the plugin to make sure all your posts get delivered to your Facebook readers “instantly”.