Social Media & Today's Consumer- Future-Proofing Your Business

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Presentation on: Social Media & Today's Consumer- Future-Proofing Your Business. Given at the Generation Blue Conference in New Orleans for Coldwell Banker in March 2012.

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Social Media & Today's Consumer- Future-Proofing Your Business

  1. 1. Social Media and Today’s Consumer By Jeremy BlantonJeremy Blanton
  2. 2. Social Media & Today’s Consumer• Please “tweet” before, during and after this session! – I am @jb140 – Remember to include #genblue in your tweet!  • Look for “Best of Blue” video booth near the café at BluTopia tradeshow to record your Best of Blue 1-3 minute video tip or best practice for Coldwell Banker University•  MTM email Survey will arrive the day after the Gen Blue Experience 2012 concludes**Those who complete the survey will be eligible to win 1 of 10 free iPod shuffles
  3. 3. Tweet about our session!I’m @JB140 & include #genblue
  4. 4. Information ShiftImage Credits: http://www.flickr.com/photos/jamiesrabbits/4248396588/sizes/l/in/photostream/ http://www.freedigitalphotos.net/images/Telecommuncations_g177-Iphone_p25783.html Tweet about our session! I’m @JB140 & include #genblue
  5. 5. Networking ShiftTweet about our session!I’m @JB140 & include #genblue
  6. 6. •845 Million Users•50% Log On Daily•Average User Has 130 Friends•2 Billion Posts Liked or Commented on Daily Tweet about our session! I’m @JB140 & include #genblue
  7. 7. 120 Million+ UsersTweet about our session!I’m @JB140 & include #genblue
  8. 8. •One Billion Tweets Weekly•460,000 New Accounts Daily•Mobile Usage Increased 182%•42,000 Tweets Per Minute On Steve Jobs Death Tweet about our session! I’m @JB140 & include #genblue
  9. 9. 3 Billion Videos Viewed Daily 48 Hours Uploaded Every Minute 400 Million Views From Mobile150 Years Of Video Watched on Facebook DailyTweet about our session!I’m @JB140 & include #genblue
  10. 10. One Billion+ Check-insTweet about our session!I’m @JB140 & include #genblue
  11. 11. 90 Million+UsersTweet about our session!I’m @JB140 & include #genblue
  12. 12. Paving The Way http://www.flickr.com/photos/publicworksgroup/4063605967/sizes/z/in/photostream/Tweet about our session!I’m @JB140 & include #genblue
  13. 13. Marketing Tweet about our session! I’m @JB140 & include #genblue
  14. 14. Training Tweet about our session! I’m @JB140 & include #genblue
  15. 15. RecruitmentTweet about our session!I’m @JB140 & include #genblue
  16. 16. Networking Tweet about our session! I’m @JB140 & include #genblue
  17. 17. What Do Agents Want? “More brokers/owners/managers should be blogging IMHO. Show your team who you are and what you believe in.” -Sean Carpenter“More broker/owner/managers need toshow up to class.” -Mike Bowler Sr. “I think if brokers/management. Interacted more with their agents it would go a long way with retention.” -Andrea Gellar Tweet about our session! I’m @JB140 & include #genblue
  18. 18. “More broker owners need to get out of the way and stop nurturing non-innovators. I had one broker actually stand up and say that hes more interested in being considered a "safe"company for agents who are tired of being "pushed" into tools they arent comfortable with.” -Matthew Rathbun“Listen. If they arent comfortable putting themselves outthere, use social tools to listen, then act.” -Matt Case “I think for managers its important to provide the training, but to listen to what the agents are needing. Its the same for social media as any aspect of an agents business.” -David Marine Tweet about our session! I’m @JB140 & include #genblue
  19. 19. Tweet about our session!I’m @JB140 & include #genblue
  20. 20. Jeremy Blanton•Phone:843-222-9402• E-mail: jeremy@210consulting.com• Twitter: @jb140• http://facebook.com/210consulting• http://210consulting.com

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