Fundamentals Of Blogging


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Presentation from RETech South in Atlanta, GA on 3/26/10. #RETSO

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Fundamentals Of Blogging

  1. 1. Sunday, March 28, 2010
  2. 2. Search Engines 7.92% Twitter & Facebook 10.00% Google Images 3.50% 1.65% Direct Referral Other 76.93% Sunday, March 28, 2010
  3. 3. Where to Blog: .com Hosted by Wordpress Free, but limited on themes & features. .org Self Hosted Fully Customizable Real Estate Network Tons of Features Free- Post to 170,000 + members Rainmaker- Post to consumers, search engines, custom domain. Sunday, March 28, 2010
  4. 4. ActiveRain Sunday, March 28, 2010
  5. 5. Sunday, March 28, 2010
  6. 6. Sunday, March 28, 2010
  7. 7. 5 Keys to Successful Blogging Sunday, March 28, 2010
  8. 8. Sunday, March 28, 2010
  9. 9. • Don’t expect lightning in a bottle • Develop a writing strategy • Be steady & consistent Sunday, March 28, 2010
  10. 10. Sunday, March 28, 2010
  11. 11. • Personalize Your Posts • Ignore “REALTOR-EEZE” • Keep it Simple Sunday, March 28, 2010
  12. 12. Key 3: Incorporate Basic Components Sunday, March 28, 2010
  13. 13. Key 3: Basic Components • 500-700 Words • 2 Pictures • Lists • Short Paragraphs Sunday, March 28, 2010
  14. 14. The first network I want to talk about today is Customizing your Facebook Page.  But before I get into what to customize and how, I first want to share the difference between the three main categories Facebook offers. The first is a Facebook Profile.  A profile is your personal page on Facebook.  It is where you have "friends" and can connect with people on a personal level.  What many do not realize about these profiles is that Facebook frowns heavily on you doing any business on them.  In fact, section 4.2 of Facebook TOS says this: "You will not use your personal profile for commercial gain." Pretty self explanatory. A Facebook Group is the second category of Facebook that I wanted to discuss.  These pages are limited to the number of members you can have.  Also, they normally require each person to be accepted into the group.  They also have several limitations to the customization end of things. So while these might be good idea, they have some major limitations when it comes to being effective for business. The third Facebook category which I want to talk in detail about is Facebook Pages.  These are designed for businesses.  They allow many customizations and also unlimited number of fans.  Many times though, when I look at Facebook Pages, I see so many things that could use some improvement. Here are my 4 most important things to do when customizing a Facebook Page. 1.  Fill in the about me section on your main page.  Facebook pages have a small about me section on the main area of your page.  Make sure you fill this area in with a brief description of what the page is about.  The other thing that is good to do here is add a link to your website.  You can do so by just typing out the full URL to your site.This is a quick and easy way to share a little bit of information about the purpose of your page and also your business.  Like I mentioned, keep this brief.  Don't try to get into a sales pitch here or you will lose the consumer before they even take the time to click to become a fan.2.  Custom avatars-  Did you know that you can create your own custom avatars for your Facebook Page?  Instead of using a standard 200x200 photo, you can actually have something that is up to 540 pixels long!  One of the big advantages to the larger custom avatars is that they will stand out from your competition when someone is searching for pages to join.  If the logos for all the other pages are small and yours is over twice the size, you have a much better chance of them noticing you.  Here are a few ideas for other things to incorporate into your avatar.  You can add additional text, graphics, & colors to it.  While the links you add are not going to be able to be clicked, you can give people valuable information like a quick reference to your phone number, twitter account, etc.Here are a few that I recently designed for clients.  You can see what I mean: Sunday, March 28, 2010
  15. 15. Key 4: Be Hyper-local Sunday, March 28, 2010
  16. 16. Key 4: Hyper- Local • Share on Local Businesses • Communities • Market Reports • Local Events Sunday, March 28, 2010
  17. 17. Key 5: Be Yourself Sunday, March 28, 2010
  18. 18. Key 5: Be Yourself • Write how you speak • Use humor • Use discretion • Write about your passions Sunday, March 28, 2010
  19. 19. Recap • Pace Yourself • K.I.S.S • Integrate Key Components Into Writing • Be Hyper-local • Be Yourself Sunday, March 28, 2010
  20. 20. How to Contact Me: • Phone:843-222-9402 • E-mail: • Twitter: @jb140 • • Sunday, March 28, 2010
  21. 21. Photo Credits • • • • Sunday, March 28, 2010