5 Keys to Successful Blogging


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Here are 5 keys on how to get started with blogging. This presentation was for a group of real estate agents at Coldwell Banker in the Carolinas.

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5 Keys to Successful Blogging

  1. 1. Thursday, May 12, 2011
  2. 2. Thursday, May 12, 2011
  3. 3. Blogging MeansThursday, May 12, 2011
  4. 4. 55% More VisitorsThursday, May 12, 2011
  5. 5. 97% More Inbound LinksThursday, May 12, 2011
  6. 6. 434% More Indexed PagesThursday, May 12, 2011
  7. 7. Search Engines 7.92% Twitter & Facebook 10.00% Google Images 3.50% 1.65% Direct Referral Other 76.93%Thursday, May 12, 2011
  8. 8. Where to Blog: .com Hosted by Wordpress Free, but limited on themes & features. .org Self Hosted Fully Customizable Real Estate Network Tons of Features Free- Post to 200,000 + members Complete Website Option Rainmaker- Post to consumers, search engines, custom domain.Thursday, May 12, 2011
  9. 9. Examples: • http://phoenixrealestateguy.com • http://rerockstar.com • http://philadelphiacityhomes.com • http://theaustindude.com • http://myowassohome.comThursday, May 12, 2011
  10. 10. 5 Keys to Successful BloggingThursday, May 12, 2011
  11. 11. Thursday, May 12, 2011
  12. 12. • Don’t expect lightning in a bottle • Develop a writing strategy • Be steady & consistentThursday, May 12, 2011
  13. 13. Thursday, May 12, 2011
  14. 14. • Personalize Your Posts • Ignore “REALTOR-EEZE” • Keep it SimpleThursday, May 12, 2011
  15. 15. Key 3: Incorporate Basic ComponentsThursday, May 12, 2011
  16. 16. Key 3: Basic Components • 300-800 Words • 2 Pictures • Lists • Short ParagraphsThursday, May 12, 2011
  17. 17. The first network I want to talk about today is Customizing your Facebook Page.  But before I get into what to customize and how, I first want to share the difference between the three main categories Facebook offers. The first is a Facebook Profile.  A profile is your personal page on Facebook.  It is where you have "friends" and can connect with people on a personal level.  What many do not realize about these profiles is that Facebook frowns heavily on you doing any business on them.  In fact, section 4.2 of Facebook TOS says this: "You will not use your personal profile for commercial gain." Pretty self explanatory. A Facebook Group is the second category of Facebook that I wanted to discuss.  These pages are limited to the number of members you can have.  Also, they normally require each person to be accepted into the group.  They also have several limitations to the customization end of things. So while these might be good idea, they have some major limitations when it comes to being effective for business. The third Facebook category which I want to talk in detail about is Facebook Pages.  These are designed for businesses.  They allow many customizations and also unlimited number of fans.  Many times though, when I look at Facebook Pages, I see so many things that could use some improvement. Here are my 4 most important things to do when customizing a Facebook Page. 1.  Fill in the about me section on your main page.  Facebook pages have a small about me section on the main area of your page.  Make sure you fill this area in with a brief description of what the page is about.  The other thing that is good to do here is add a link to your website.  You can do so by just typing out the full URL to your site.This is a quick and easy way to share a little bit of information about the purpose of your page and also your business.  Like I mentioned, keep this brief.  Dont try to get into a sales pitch here or you will lose the consumer before they even take the time to click to become a fan.2.  Custom avatars-  Did you know that you can create your own custom avatars for your Facebook Page?  Instead of using a standard 200x200 photo, you can actually have something that is up to 540 pixels long!  One of the big advantages to the larger custom avatars is that they will stand out from your competition when someone is searching for pages to join.  If the logos for all the other pages are small and yours is over twice the size, you have a much better chance of them noticing you.  Here are a few ideas for other things to incorporate into your avatar.  You can add additional text, graphics, & colors to it.  While the links you add are not going to be able to be clicked, you can give people valuable information like a quick reference to your phone number, twitter account, etc.Here are a few that I recently designed for clients.  You can see what I mean:Thursday, May 12, 2011
  18. 18. Key 4: Be Hyper-localThursday, May 12, 2011
  19. 19. Key 4: Hyper- Local • Share on Local Businesses • Communities • Market Reports • Local EventsThursday, May 12, 2011
  20. 20. Key 5: Be YourselfThursday, May 12, 2011
  21. 21. Key 5: Be Yourself • Write how you speak • Use humor • Use discretion • Write about your passionsThursday, May 12, 2011
  22. 22. Recap • Pace Yourself • K.I.S.S • Integrate Key Components Into Writing • Be Hyper-local • Be YourselfThursday, May 12, 2011
  23. 23. How to Contact Me: • Phone:843-222-9402 • E-mail: jeremy@210consulting.com • Twitter: @jb140 • http://facebook.com/210consulting • http://210consulting.comThursday, May 12, 2011
  24. 24. Photo Credits • http://www.flickr.com/photos/bearpark/2402460127/ • http://www.flickr.com/photos/19942094@N00/4065213505/ • http://www.flickr.com/photos/soylentgreen23/3484732447/ • http://www.flickr.com/photos/brenda-starr/3509344402/Thursday, May 12, 2011