Green SolutionsReducing Water Consumptionin the In-Home Faucet Market<br />Jeremy Blanchard<br />IoliStathi-Dedaki<br />OM...
Product Planning: Opportunity Identification<br />- Current Trends in Lifestyle and Demographics<br /><ul><li> Current tre...
 “Eco-Movement”: Plumbing Trend for Water Conservation
 Increasing Size of the Lifestyles of Health and Sustainability
 Green Building Market: Over $50B
 Consumer Involvement in Plumbing Fixtures has shot up to over 75%
 Ease in interaction with end users during NPD process</li></li></ul><li>Product Planning: Opportunity Identification<br /...
Product Planning: Opportunity Identification<br />- Interview Lead Users<br /><ul><li> Do you currently have water conserv...
Product Planning: Opportunity Identification<br />- Interview Lead Users<br /><ul><li> How likely would you be to spend mo...
Product Planning: Opportunity Identification<br />- Competition<br />Electric Faucet <br />Color-Code Faucet<br />Low Flow...
Product Planning: Mission Statement<br />- Develop a water saving faucet for home use<br />
Identifying Customer Needs<br />- Gathering Raw Data<br /><ul><li> Online Survey
 In-person Interviews
 Ethnography</li></ul>Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />...
Identifying Customer Needs<br />- Ethnography <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establi...
Identifying Customer Needs<br />- Interpret Raw Data <br />
Identifying Customer Needs<br />- Suggested Improvements<br />Mission Statement<br />Identify <br />Customer<br />Needs<br...
Identifying Customer Needs<br />- Hierarchical List <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />E...
Product Specifications<br />- List of Metrics   <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Estab...
Product Specifications<br />- Needs-Metrics Matrix  <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />E...
Concept Generation<br />- Classification Tree<br />Wall Outlet<br />Electrical<br />Fixed Rechargeable Battery<br />Store ...
Concept Selection<br />- Concept Brochure       <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Estab...
Concept Selection<br />- Concept Screening Matrix<br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Esta...
Product Definition<br /><ul><li>Add-on device placed without hassle in any existing faucet
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Flow Stopper Presentation

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Human-centered design of a in-home water conservation product.

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Flow Stopper Presentation

  1. 1. Green SolutionsReducing Water Consumptionin the In-Home Faucet Market<br />Jeremy Blanchard<br />IoliStathi-Dedaki<br />OM880: Product Innovation Project<br />
  2. 2. Product Planning: Opportunity Identification<br />- Current Trends in Lifestyle and Demographics<br /><ul><li> Current trend towards Green Building: 30% Growth Annually
  3. 3. “Eco-Movement”: Plumbing Trend for Water Conservation
  4. 4. Increasing Size of the Lifestyles of Health and Sustainability
  5. 5. Green Building Market: Over $50B
  6. 6. Consumer Involvement in Plumbing Fixtures has shot up to over 75%
  7. 7. Ease in interaction with end users during NPD process</li></li></ul><li>Product Planning: Opportunity Identification<br />- Interview Lead Users<br /><ul><li> How important is water conservation to you?</li></ul>68%<br />
  8. 8. Product Planning: Opportunity Identification<br />- Interview Lead Users<br /><ul><li> Do you currently have water conservation products or processes in place in your home?</li></li></ul><li>Product Planning: Opportunity Identification<br />- Interview Lead Users<br /><ul><li> How likely would you be to change from your current faucet to a water conserving faucet?</li></ul>52%<br />
  9. 9. Product Planning: Opportunity Identification<br />- Interview Lead Users<br /><ul><li> How likely would you be to spend more for a water conserving faucet over a standard faucet?</li></ul>70%<br />
  10. 10. Product Planning: Opportunity Identification<br />- Competition<br />Electric Faucet <br />Color-Code Faucet<br />Low Flow Dual-Setting Faucet<br />Cold Water Dispenser Faucet<br />Foot Pedal Faucet<br />
  11. 11. Product Planning: Mission Statement<br />- Develop a water saving faucet for home use<br />
  12. 12. Identifying Customer Needs<br />- Gathering Raw Data<br /><ul><li> Online Survey
  13. 13. In-person Interviews
  14. 14. Ethnography</li></ul>Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  15. 15. Identifying Customer Needs<br />- Ethnography <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  16. 16. Identifying Customer Needs<br />- Interpret Raw Data <br />
  17. 17. Identifying Customer Needs<br />- Suggested Improvements<br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  18. 18. Identifying Customer Needs<br />- Hierarchical List <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  19. 19. Product Specifications<br />- List of Metrics <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  20. 20. Product Specifications<br />- Needs-Metrics Matrix <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  21. 21. Concept Generation<br />- Classification Tree<br />Wall Outlet<br />Electrical<br />Fixed Rechargeable Battery<br />Store or Accept Energy<br />Non-fixed Battery<br />Hydraulic<br />Hydroelectric Rechargeable Battery<br />Pneumatic<br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  22. 22. Concept Selection<br />- Concept Brochure <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  23. 23. Concept Selection<br />- Concept Screening Matrix<br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  24. 24. Product Definition<br /><ul><li>Add-on device placed without hassle in any existing faucet
  25. 25. Foot button allows the user to stop the flow of water instantly
  26. 26. Solenoid activates two unique values shutting off the flow of water to both the hot and cold water supplies</li></li></ul><li>Product Specifications<br />- Final Specifications <br />Mission Statement<br />Identify <br />Customer<br />Needs<br />Establish Target Specifications<br />Generate Product Specifications<br />Select Product Concept<br />Test Product Concepts<br />Set Final Specifications<br />Plan Downstream Development<br />
  27. 27. Product Distribution<br /><ul><li>TV infomercials
  28. 28. Enthusiastic demonstrations
  29. 29. Day time advertising
  30. 30. Special offers
  31. 31. In Stores which sell traditional faucets
  32. 32. Placed next to the “Faucets” section
  33. 33. Supported with POP material to promote the “green” attributes of the product
  34. 34. Via technicians/plumbers
  35. 35. Promotional leaflets
  36. 36. Free placement
  37. 37. Commission over sales </li></li></ul><li>Product Promotion<br /><ul><li> In-Store Synergy with American Standard
  38. 38. Product Placement in TV Shows
  39. 39. Product Demonstration in Events which promote the “Green” Trend </li></li></ul><li>Financial Model<br />
  40. 40. Thank YouQuestions?<br />

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