Social Media: Why You Should Care


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Presentation given to Meadows of Dan, VA Community Association April 2010

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Social Media: Why You Should Care

  1. 1. Social Networks Why You Should Care
  2. 2. What We’ll Talk About <ul><li>What is social media anyway? </li></ul><ul><li>A little blogging </li></ul><ul><li>A little Facebook </li></ul><ul><li>Some other networks to check out </li></ul><ul><li>Some offline ways to promote your online presence </li></ul><ul><li>Some resources to learn more </li></ul><ul><li>Q&A </li></ul>
  3. 3. What Are Social Networks? <ul><li>The most common form is what we’re doing right now – we’re face to face, talking, and networking. Socially! </li></ul><ul><li>Social networking is any community where people with common interests get together, share, and discuss. </li></ul>
  4. 4. The New Social Networks <ul><li>Social media tries to take social interactions online, allowing us to: </li></ul><ul><ul><li>Carry on conversations online </li></ul></ul><ul><ul><li>Share knowledge, opinions, multimedia in ways we couldn’t before </li></ul></ul><ul><ul><li>Make new acquaintances anywhere in the world </li></ul></ul><ul><ul><li>Do it all faster than ever before </li></ul></ul><ul><li>The terms “social media” and “social networks” are the same thing online. </li></ul>
  5. 5. What’s The Point To My Business? <ul><li>You can buy attention (with advertising); You can beg for attention from the media (with PR); You can bug people one at a time to get attention (with direct sales). </li></ul><ul><li>Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page. </li></ul>
  6. 6. Blogging <ul><li>Just a collection of articles you publish listed chronologically </li></ul><ul><li>You can teach others what you know, building trust and credibility </li></ul><ul><li>Keep the main focus on genuinely helping others. When it turns into a marketing broadcast, people turn it off (they unsubscribe or never come back) </li></ul><ul><li>It’s social because others can comment on your posts </li></ul><ul><li>You can also get some great customer feedback through your blog’s comments </li></ul><ul><li>Blogs are GREAT for your search engine ranking (as long as you put it on your website’s domain) </li></ul>
  7. 7. How Can I Get Started? <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Tumblr is probably the easiest to get started with. All three allow you to use your blog on your own domain. You may need your provider’s help with setup.
  8. 8. Facebook
  9. 9. What Is It? <ul><li>The largest social network in the world </li></ul><ul><li>Also the largest photo sharing site in the world </li></ul><ul><li>Over 500,000,000 active users (remember money goes where people go) </li></ul>
  10. 10. What Can You Do? <ul><li>Share your thoughts </li></ul><ul><li>Share photos and video </li></ul><ul><li>Keep up with friends, find old friends </li></ul><ul><li>Make new connections </li></ul><ul><li>Comment and discuss on others’ thoughts, photos, and videos </li></ul><ul><li>Waste a lot of time if you let yourself (applications like Farmville) </li></ul><ul><li>Don’t do that! </li></ul>
  11. 11. Profiles versus Pages <ul><li>Profiles is your personal Facebook presence. </li></ul><ul><li>Post your personal thoughts, photos, video, etc. </li></ul><ul><li>Connections are called “Friends” </li></ul><ul><li>A Profile is what you get when you first sign up for Facebook. </li></ul><ul><li>Pages are for your business. </li></ul><ul><li>Post your business happenings, photos, video, etc. </li></ul><ul><li>Connections are called “Fans” </li></ul><ul><li>Extra features for mass communicating with your fans </li></ul><ul><li>Statistics </li></ul><ul><li>Operating hours, website, location, etc. </li></ul><ul><li>Publish events </li></ul>
  12. 12. How Do I Get A “Page?” <ul><li>Sign up for Facebook as yourself because you need an account to create a page </li></ul><ul><li>Then go to </li></ul><ul><li>Click “Create Page” </li></ul><ul><li>Fill out your business information </li></ul><ul><li>Customize your page with hours, website, and other information </li></ul><ul><li>Invite your friends to become fans </li></ul><ul><li>Share your page on your website and/or blog </li></ul>
  13. 13. The Key <ul><li>Don’t stop blogging – even if you don’t have many subscribers. They will come. </li></ul><ul><li>Don’t stop Facebooking – even if you don’t get a lot of fans quickly. They will come. </li></ul><ul><li>Don’t stop believing – because Journey said so. </li></ul>
  14. 14. Other Networks To Check Out <ul><li>Twitter – </li></ul><ul><li>LinkedIn – </li></ul><ul><li>Flickr – </li></ul><ul><li>FourSquare – </li></ul>The more places you are, the more likely you are to be found.
  15. 15. Offline Promotion Of Your Online Efforts <ul><li>Business cards </li></ul><ul><li>Signage </li></ul><ul><li>Invoices </li></ul><ul><li>Customer receipts </li></ul><ul><li>Letterhead </li></ul><ul><li>Envelopes </li></ul><ul><li>Packaging and boxes </li></ul><ul><li>Packing slips </li></ul><ul><li>Marketing collateral (brochures, etc.) </li></ul><ul><li>Voicemail greeting </li></ul>
  16. 16. Resources <ul><li>BOOKS </li></ul><ul><li>Social Media 101 : </li></ul><ul><li>Trust Agents : </li></ul><ul><li>Inbound Marketing : </li></ul><ul><li>BLOGGING </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>GENERAL SOCIAL MEDIA </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  17. 17. Q&A
  18. 18. Get In Touch <ul><li>Jeremy Bise </li></ul><ul><li>ThoseGeeks </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>