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Social Media Trends- The Big 5 (August 2012)

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Social media marketing is helping many businesses find success online. From Pinterest to Twitter to Google+, we're covering the latest trends in social media that every business should know!

For smaller businesses, social media presents a massive opportunity to compete with their larger counterparts. Whether your company has the resources of a start-up or the budget of an international corporation, these platforms are great for engaging new customers. In addition, platforms like Pinterest can help companies learn about their target market, while highlighting the personality behind their firm.

Is your business using social media marketing to connect with new customers? Check out this SlideShare presentation for tips on optimizing your social media presence!

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Social Media Trends- The Big 5 (August 2012)

  1. 1. Social Media Trends- The “Big 5”Amberly Rundell, SEO & Social Media Specialist Jeremy Abel, Digital Marketing Strategist
  2. 2. Pinterest
  3. 3. Pinterest
  4. 4. PinterestLink to Website Link to Twitter Add location for Searches
  5. 5. Pinterest Showcase your creativity on your Pinterest Profile page
  6. 6. Pinterest Make sure people can find your company page through search engines like Google!Want more information about Pinterest? Check out this article!
  7. 7. Facebook 101
  8. 8. Facebook in Focus 2004 - 1 Million users 2012 - 901 Million users
  9. 9. Facebook – Fan Pages
  10. 10. Facebook – Fan Pages
  11. 11. Facebook 101 Free Apps to Spice up your Fanpage Contact Me Event YouTube Involver Twitter
  12. 12. Facebook 101
  13. 13. Content
  14. 14. Content1. Videos  Past Events  Behind-the-Scenes  Interviews  New Products
  15. 15. Content2. Events
  16. 16. Content3. Pictures Encourage fans to tag themselves
  17. 17. Content4. Specials
  18. 18. Content5. New Products
  19. 19. Content6. Behind the Scenes Action
  20. 20. Content7. Humor
  21. 21. Content8. Polls
  22. 22. Content9. Questions
  23. 23. Content10. Helpful Tips
  24. 24. Get More Fans Add your social media icons to your website
  25. 25. Generating Online Visitors • Link your social networks to each other
  26. 26. Generating Offline Visitors • Include the Facebook icon on all of your printed promotional materials www.iconfinder.com
  27. 27. Contests – Scavenger Hunt
  28. 28. Contests – Scavenger Hunt
  29. 29. Contests – Fan of the Week
  30. 30. Case Studies Facebook Cover Image Contest 400 entries 1500 shares 25,000 visits
  31. 31. Google (+) Plus
  32. 32. Google (+) Plus Google+ Profile
  33. 33. Google (+) Plus Want to see more great Google+ Cover Photos? Check out this article!
  34. 34. Google (+) Plus
  35. 35. Google (+) Plus • Drive visitors to your website • Highlight your social media reach!
  36. 36. Google (+) Plus • Quality over Quantity • Keep customer interests/ lifestyle in-mind!
  37. 37. Google (+) Plus • What matters to your target audience? • Add flavor to your posts with mixed content!
  38. 38. Twitter
  39. 39. Twitter Currently there are 500 million registered users on Twitter
  40. 40. Twitter – The Perks 1. Send traffic to your website or blog 2. Promote daily specials or promotions 3. Create buzz about an event 4. Connect with like minded people in your industry 5. Market Research – Ask Questions 6. Build Relationships 7. Monitor your competition
  41. 41. Twitter Profiles
  42. 42. Twitter – Custom Background
  43. 43. Twitter – Custom Background
  44. 44. Twitter – Custom Background
  45. 45. Twitter – What To Tweet?• Events• New Products• FAQ’s• Promotions• New Products• Special Coupon Codes• Blog Posts• Offer expert advice• “Twitter Tip Tuesday”
  46. 46. Twitter Tools “How do I find content to Tweet?” www.stufftotweet.com www.tweetmeme.com
  47. 47. Twitter – Get More Followers •Follow (Follow people your followers are following) •Share a lot of links •Re-tweet others •Promote, promote, promote
  48. 48. Twitter – Get More Followers •Twitter Search (http://search.twitter.com)
  49. 49. Twitter Use the hashtag to tweets with your keywords: Ex: #pizza
  50. 50. Twitter - Promotions
  51. 51. Twitter Case Studies
  52. 52. Twitter Case Studies @coffeegroundz “Swing by with your college I.D. for 15% off your drink!”
  53. 53. Foursquare
  54. 54. Which optionstands out?
  55. 55. We Get You Found on the Web! Visit our blog for the latest news inSocial Media, Search Engine Optimization, and Online Marketing!

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