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Fiche pratique Mon guide argumentation

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Découvrez un exemple de fiche pratique réalisée en complément de la Formation AXOM « La vente mon nouveau métier ».

Ces fiches, format A5, sont imprimées sur papier cartonné (180gr) puis plastifiées et remises à chaque participant au terme de cette formation de 2 jours.

Au total 12 Fiches pratiques ont été conçues sous InDesign, au service de la réussite des néo-vendeurs. Elles constituent la boîte à outil du commercial : Ma boite mail ; Mon Mobile ; Mon agenda ; Ma calculatrice ; Ma présentation ; Mes fiches clients ; Ma poignée de main ; Ma fiche découverte ; A ne surtout pas dire ; A ne surtout pas faire ; Mon guide d’argumentation ; Mon système de classement ; Ma documentation commerciale.

Published in: Business, Education
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
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  • Découvrez un exemple de fiche pratique réalisée en complément de la Formation AXOM « La vente mon nouveau métier ».

    Ces fiches, format A5, sont imprimées sur papier cartonné (180gr) puis plastifiées et remises à chaque participant au terme de cette formation de 2 jours.

    12 Fiches pratiques ont été conçues sous InDesign : Ma boite mail ; Mon Mobile ; Mon agenda ; Ma calculatrice ; Ma présentation ; Mes fiches clients ; Ma poignée de main ; Ma fiche découverte ; A ne surtout pas dire ; A ne surtout pas faire ; Mon guide d’argumentation ; Mon système de classement ; Ma documentation commerciale.
    Au service de la réussite des néo-vendeurs, elles constituent la boîte à outil du parfait commercial.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Fiche pratique Mon guide argumentation

  1. 1. Boite à outils Au service de votre réussite Fiche Pratique Mon guide d’argumentation Complément à la formation « La vente, mon nouveau métier »Jérémy ABDILLA - Chargé de communication – 06.98.54.70.36 jeremy.abdilla@yahoo.fr
  2. 2. Boite à outils Au service de votre réussite Mon guide d’argumentation Argumenter consiste à expliquer, avec crédibilité et à l’aide de preuve, en quoi votre produit correspond parfaitement aux attentes du client. Structure d’une argumentation : Besoin – Caractéristique – Avantage – Preuve.1/ Découvrez ou faites émerger le besoin, reformulez-le (pour vérifier votre bonne compréhension).2/ Inventoriez toutes les caractéristiques de votre produit (techniques, commerciales, etc.).3/ Déterminez les avantages concurrentiels de votre produit.4/ Apportez la preuve de vos propos. Croisez 2 profils de vendeurs :- Celui du vendeur incompétent, non-pas par absence de talent commercial, mais par manque deconnaissance des caractéristiques de ses produits.- Celui du vendeur «super-technicien» qui évoque des caractéristiques, mais pas d’avantage ni depreuve. Maîtrisez sur le bout des doigts les caractéristiques de vos produits (et ceux de vos concurrents).- Pour inspirer confiance- Pour mieux se défendre face à la concurrence.Exemples de caractéristiques : la marque, les fonctionnalités, l’emballage, la forme, le design, la couleur. Démontrez vos avantages (ce dont le client tire profit, qui est utile pour satisfaire le besoin).Exemple d’avantage-produit :- Caractéristique : « Ce gobelet est en plastique » (la caractéristique figure sur la fiche technique).- Avantage : « Je n’ai pas besoin d’aller le laver, je le jette, d’où un gain de temps pour faire autrechose ». Rendez vos preuves commerciales irréfutables.Exemples de preuves :- Une plaquette de présentation prouve la structure de l’entreprise, ses implantations.- Une liste de références de clients existants prouve votre crédibilité.- Une commande d’essai prouve l’efficacité de votre logistique.- Un résultat d’essai, une norme, prouve la fiabilité d’un produit. Respectez quelques règles d’argumentation.- Soyez positif, évitez les formulations négatives.- Utilisez le présent ou le futur immédiat, bannissez le conditionnel.- Impliquez-vous : « moi personnellement, je ...».- Rassurez votre client en otant le doute : répondez précisément à ses questions.

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