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Primary Persona David Corporate Employee, Putting the "User" back in User Experience

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Primary Persona
David
Corporate Employee, 40 yrs old
Health Conscious
“I workout a couple times a week,
and want to make sure I’m as
healthy as I can be”
Number of doctor visits a year:
5
Years without major health issue:
8
About David:
Experience:
Health Motivators:
Goals:
Technology Adoption:
90% 55% 100%
Ideal State:
David’s Edge:
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