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Revealing Reality Focused Innovation Building Putting the "User" back in User Experience

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Revealing Reality Focused Innovation Building & Evolving
Pre-Discovery Discovery Ideation Design & Development Release Go to Market
Contextual Inquiries
Observe & document user in
context/environment
User Journals / Diaries
Users document their experiences
over time.
Participatory Design
Co-creation explorations with
users.
Card Sort
Explore users’ mental models for
content and labeling.
Enterprise Architecture
Capability Assessment
Existing enterprise infrastructure.
Only a subset of these activities will be appropriate for any given project.
Engagement Readiness Analysis Foundational Analysis
Innovation Training
Design Thinking
Workshop
Teach the design thinking
framework.
Stakeholder Interviews
Understand staheholders’
business goals & strategy.
Scenario-based System
Walkthroughs
Demo of existing solution.
Application / IA Map
Document the structure of the
existing solution.
Strategic Ideation
Concepts Validation with
Users
Validate design prototypes
through user feedback.
KANO Feature
Prioritization
Prioritize features with users
through KANO analysis.
Qualitative & Quantitative
Data Synthesis
Analyze validation data..
Align & Assess Workshop
Assess readiness across 7
capabilites.
Design Research
Qualitative Observation
Affinity Diagramming
Construct themes from
qualitative data.
Persona Development
Create customer types based on
behaviors and values.
Current Journey Map
Visualize the user’s perspective of
the current experience.
Research Plan
Design activities to meet research
goals.
Technical Organization
Capability Analysis
Existing skills and toolsets.
Solution Architecture
Assessment
Existing application architecture.
Content Inventory
Catalog the content of the
website.
Heuristic Evaluation
Identify initial breakdowns and
opportunities.
Competitive Analysis
Evaluate competitors and
comparables on specific axes.
Client Data Analysis
Market research, website
feedback, corporate strategy, etc.
Brand Analysis
Evaluate the state of the brand.
Metrics Evaluation
Establish quantitative baseline of
engagement & conversion data.
Research UX Design Technology Digital Marketing
User Workflow Modeling
Visually document workflows &
work systems.
Quantitative
Surveys
Solicit structured feedback from
users.
Quantitative Data
Visualization
Present data visually.
Conceptual User
Scenari-os
Scenarios
Explanation Write high level TBD.
narratives of an
ideal future flow.
Concepts: Paper /
Interactive / Video
Develop concepts for testing.with
users.
Storyboards
Illustrate graphical representa-tions
of scenarios.
Experience Strategy
Opportunities Prioritization
Matrix
Prioritize in three dimensions,
including user experience impact.
Future Journey Map
Visualize the user’s future,
improved experience.
Consolidated User States
Diagram
Abstracted from individual user
workflows.
Design Principles
Summarize the vision for the
product/service in statements to
guide the design.
Experience Success
Metrics
Agree on business metrics for a
successful user experience.
Product / Experience
Roadmap
Plan how great UX can be
achieved through the design.
Elaboration
Detailed User Scenarios
Write detailed narratives for user
experience flows.
Application / Navigation
Framework Concepts
Create models for the framework
of the application.
Workflow Concepts
Draw high-level wireframes for
key workflows.
Sprint Execution Deploy Campaign Execution
Digital Marketing Go Live
Campaign launch.
Skills Transfer
Educate client development team.
Ongoing User Research
Targeted analysis of subsequent
releases.
Periodic Strategy and
Execution Review
Assess progress towards goals.
Qualitative Research
Investigate ongoing opportunities
and concepts with users.
Ideation / Validation
Create testable concepts and
validate them with users.
Unit Testing
Test system units in isolation.
Development
Write code and tests to complete
sprint tasks.
Requirements / User
Stories Definition
Write user stories based on
detailed user scenarios.
Application Map /
Information Architecture
Map the product from the users’
point of view.
Look & Feel Studies
Explore different visual
treatments and styles.
Refined, Validated
Concepts
Refine the validated prototype
based on findings.
Zero Feature Release
Demonstrate CI, automated
testing, core solution setup.
High Level Technical
Architecture
Describe high level architecture,
including packaged components.
IXD / Wireframing
Create high fidelity wireframes of
the design.
Prototypes
Build paper or coded prototypes
to validate interactions.
Deploy
Release to production.
Sprint Planning
Commit to stories, break down
tasks.
Retrospective
Refine approach based on what
was effective.
Sprint Demo
Demo completed work to
stakeholders.
Interaction Design Library
Determine & document
interaction patterns.
Backlog Grooming
Reprioritize backlog, add new
stories.
Identify new & emerging
opportunities
Analyze research / validation
results to yield new stories.
Launch
Analysis & Synthesis
Deep Dive Workshops
Immerse stakeholders in data and
brainstorm opportunities.
Opportunities Generation
& Evaluation
Opportunities & prototype choice.
Marketing Opportunities
Strategic planning of owned,
earned, & paid online tactics.
Campaign Optimization
Testing of creative, media, bids &
landing experiences.
Campaign Measurement
In-depth analysis of campaign
results and trends.
Campaign Refinement
Iterative enhancement of
campaign tactics.
Beyond Conversion Optimization
Digital Marketing SWOT
Analysis
Identify strengths, weaknesses,
opportunities & threats.
Usability Testing
Evaluate the product’s designs or
code through user testing.
Continuous Integration
Continuously build, test, deploy,
and integration test the system.
Integration Testing
Test subsystems and their
integration.
Run Book Creation
Create & update artifacts for
maintenance & monitoring.
Non-functional
Requirements Testing
Test performance & scalability.
QA Testing
Validate completed stories
against acceptance criteria.
Visual Design
Apply visual designs to the
wireframes and generate assets.
Visual Design Library
Determine & document visual
design patterns.
User Education & Training
Conduct training sessions, create
help content.
Continuous Refinement
Production-Ready
Completed Features
Content Creation Process
Flow
Design the content creation
processes for the organization.
Content Governance Plan
Collaborative design how created
content will be governed.
Consolidated Workflow Built and tested features.
Diagram
Aggregate individual user
workflows into one diagram.
Content Architecture
Visualize all the content created,
including creators and locations.
Digital Marketing Creative
Concepts to support search,
display, social media, landing.
Design Validation
For example, a RITE study.
Development
Infrastructure
Configuration
Continuous Integration setup.
Technical Package
Identification / Evaluation
Perform product evaluations for
package solution components.
Architecture Spikes /
Proofs of Concept
Prove candidate architectures via
top to bottom spikes.

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