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Marketo Keynote: Converged Media (Paid+Owned+Earned) #MUS13

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Jeremiah Owyang's keynote presentation to 2000 marketers in SF on how marketers must adopt Converged Media (Paid+Owned+Earned)

Published in: Technology, Business
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  • Great presentation and many thanks. When you speak of converged media I take it you mean converged digital media. However, could the term be understood by the wider marketing community as converged online and offline? Is there agreement around terminology?
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