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Keynote: Invest in Scalable Social Business Programs

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Companies must invest in five scalable programs: 1) Get into Hub and Spoke and develop a Center of Excellence 2) Leverage community for first tier marketing and support 3) Integrate both in the customer lifecycle as well as your corporate website 4) Launch a formalized advocacy program 5) Invest in Social Media Management Systems before you lose control.

Published in: Business
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