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Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk

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Corporations have anointed an Open Leader, the Social Strategist. In our research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% of Social Strategists reported to the Marketing department. Primary responsibilities included leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 23% of Social Strategists had a formalized program with long-term direction. This market, and role, is nascent.

Published in: Business, Technology
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  • Great read - thank you for always sharing relevant and helpful insights into our industry. I especially loved the stats on social marketing budgets, and the challenges with budgeting for something not often understood. I recently wrote specifically about that and the building blocks of a social media strategy. One must lay the building blocks and build the roadmap before budget can be considered. Then the budget aligns with the goals and ROI can be measured against it.
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