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Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
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Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk

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Corporations have anointed an Open Leader, the Social Strategist. In our research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% of Social Strategists reported to the Marketing department. Primary responsibilities included leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 23% of Social Strategists had a formalized program with long-term direction. This market, and role, is nascent.

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Corporations have anointed an Open Leader, the Social Strategist. In our research, we found that this emerging role is critical in the adoption of new media for corporations. Over 41% of Social Strategists reported to the Marketing department. Primary responsibilities included leading the social program, participating in social media, and acting as a corporate resource for business units. Yet most Social Strategists and their programs lack maturity. Only 23% of Social Strategists had a formalized program with long-term direction. This market, and role, is nascent.

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