Blogging Strategy Extending Your Voice To The World

8,926 views

Published on

Published in: Technology
  • Marvelous talks on how blogging is useful in communication.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Thanks for sharing such lovely presentation! You inspired me in 2009! I nominate this presentation for SlideShare Zeitgeist 2009 Community Awards.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Blogging Strategy Extending Your Voice To The World

  1. Extending Your Voice To The World:A Blogging Strategy<br />Jeremiah Owyang<br />Altimeter Group<br />Dec 12, 2009Doha, Qatar<br />
  2. Theme<br />Simple Online Publishing Technology Has Revolutionized How Information Spreads Around The Globe –The Power Has Shifted To The Participants.<br />2<br />So, Participate.<br />
  3. Agenda<br />How It All Began – Humans Are Social<br />A Power Shift – To Participants<br />Adoption Around The Globe<br />Notable Examples: Who’s Doing It Right<br />The Future of Online Voices<br />3<br />
  4. The Impact<br />Humans Are Social Animals<br /><ul><li>From early days, man has connected –and communicated.
  5. Tribes passed information, stories, art, and print.
  6. Isolation is scary, and a punishment.</li></li></ul><li>How It All Began<br />Before blogging, digital communities <br />UseNet, Bulletin Board Systems<br />Online diaries<br />Justin Hall, 1994, recognized as one of earliest<br />Dave Winer, Scripting News<br />From manual updating to publishing tools<br />OpenDiary (1998), LiveJournal and Blogger (1999) <br />5<br />
  7. The Naming<br />1997: “Weblog,” coined by John Barger<br />1999: Peter Merholtz used term “We blog”<br />1999: Evan Williams used blog as a noun and verb, and co-founded Blogger which popularized the terms<br />6<br />
  8. Scobleizer, Microsoft<br />7<br />
  9. Hitachi Data Systems, blogs.hds.com<br />8<br />
  10. Jonathan Schwartz, Sun Microsystems<br />9<br />
  11. Her Majesty, Queen Rania of Jordan Reaches To the World<br />10<br />
  12. Takeaways<br />Humans are social creatures.<br />Blog simply extend our behaviors.<br />Blogging = human.<br />11<br />
  13. Agenda<br />How It All Began, Humans Are Social<br />A Power Shift – To Participants<br />Adoption Around The Globe<br />Notable Examples: Who’s Doing It Right<br />The Future of Online Voices<br />12<br />
  14. People Trust Each Other<br />13<br />Source: http://www.edelman.com/trust/2009<br />
  15. Agenda<br />How It All Began, Humans Are Social<br />A Power Shift – To Participants<br />Adoption Around The Globe<br />Notable Examples: Who’s Doing It Right<br />The Future of Online Voices<br />14<br />
  16. Global Blogging Highlights<br />72% are Hobbyists, 28% are Pros <br />Pros: Part-Timers, Self-Employed, or Corporate<br />Rise of professional blogger continues<br />70% of Pros are blogging more than before<br />Blogging on an upward trajectory<br />57% plan to blog more<br />Motivations:<br />71% to speak mind<br />68% to share expertise<br />37% to attract customers/clients<br />15<br />Source: http://technorati.com/blogging/feature/state-of-the-blogosphere-2009<br />
  17. Many Don’t Have “Authority” 45% of Blogs Have Authority<br />16<br />Source: http://technorati.com/blogging/article/day-1-who-are-the-bloggers/page-2<br />
  18. Social Network Adoption Increases<br />17<br />Source: Wave 4. Universal McCann, http://universalmccann.bitecp.com/wave4/Wave4.pdf<br />
  19. Global Adoption<br />18<br />US (48%)<br />EU (26%)<br />APAC (10%)<br />Other (16%)<br />2009, 50 Countries<br />Source: http://technorati.com/blogging/article/day-1-who-are-the-bloggers/page-2<br />
  20. Map of the Arabic Blogosphere<br />19<br />Source: http://cyber.law.harvard.edu/publications/2009/Mapping_the_Arabic_Blogosphere<br />
  21. Arabic Blogosphere Focuses On News and Issues<br />The study “coded” 4,000 blogs in Arabic to find information about political issues etc.<br />19% of bloggers are critical of terrorism<br />Among general politics and public life: <br />Domestic news (64%)<br />International news (46%) <br />Ethnic minority issues (25%)<br />Economic issues (21%) <br />20<br />Source: http://cyber.law.harvard.edu/publications/2009/Mapping_the_Arabic_Blogosphere<br />
  22. Takeaways<br />Adoption is happening around the world –most major newspapers are indicator<br />Don’t expect everyone to blog –but many will read.<br />Arabic blogosphere focused on news and issues.<br />21<br />
  23. Agenda<br />How It All Began, Humans Are Social<br />A Power Shift – To Participants<br />Adoption Around The Globe<br />Notable Examples: Who’s Doing It Right<br />The Future of Online Voices<br />22<br />
  24. By Vertical<br />23<br />
  25. UK Trade and Investment<br />24<br />
  26. ArabCrunch Focuses on Startups<br />25<br />
  27. The Next Web Tech Blog Focuses on Middle East<br />26<br />
  28. Green Prophet Invites International Bloggers To Focus on Sustainability<br />27<br />
  29. International Group Blog: Volunteers from the Peace Corp Share<br />28<br />
  30. By Audience<br />29<br />
  31. New Zealand’s Libraries Engages Kids<br />30<br />
  32. Singapore Government Keeps an Eye On the Region <br />31<br />
  33. To Engage<br />32<br />
  34. Conservative US Transportation Security Administration Starts A Dialog<br />33<br />
  35. US State Department Talks With Citizens<br />34<br />Primarily a one way channel but appropriate. The videos provide good relevant information in ways that are easy to digest and helpful<br />
  36. Australian Victorian Government Asks For Ideas<br />35<br />
  37. Takeaways<br />Start your blog with a clear objective in mind.<br />Listening, Dialog, Supporting, Innovation<br />Keep content focused on one topic –don’t deviate.<br />Measure based on your objectives.<br />36<br />
  38. Agenda<br />How It All Began, Humans Are Social<br />A Power Shift – To Participants<br />Adoption Around The Globe<br />Notable Examples: Who’s Doing It Right<br />The Future of Online Voices<br />37<br />
  39. Blogs Integrating Social<br />38<br />
  40. Blogs Integrating Social<br />39<br />Blogs quickly cascade to social networks<br />
  41. Sharing What We Read<br />Facebook Connect allows users to see what friends read/comment on<br />40<br />
  42. Takeaways<br />Integrate your blog with other social tools, encourage WOM.<br />Allow logins from other social networks to help content to spread.<br />Social networks allow for ‘personalized front pages’ in the context of your friends.<br />41<br />
  43. Summary: Putting it All Together<br />A powerful global trend.<br />Blogging empowers global voices –extending beyond geography and borders.<br />Develop a strategy, focus on your objectives, and treat it like a media platform.<br />Remember that the most effective blogs are conversational –two way. Ask questions.<br />42<br />
  44. Blogging Hacks: What I’ve Learned<br />Read lots of blogs.<br />Treat your blog like it’s own company –and brand.<br />Keep content focused on single topic.<br />If serious, invest in designers and developers.<br />Have an editorial calendar.<br />Integrate it into everything you do. Online. Offline<br />ABR: Always Be Researching<br />Pay yourself first.<br />Have fun.<br />43<br />
  45. Connect With Others<br />1) Go to web-strategist.com/blog<br />2) Leave a comment, and describe your blog, and put URL.<br />3) Subscribe to others, learn, link, and share.<br />44<br />
  46. Thank You<br />Jeremiah OwyangAltimeter Group<br />jeremiah@altimetergroup.com<br />web-strategist.com<br />Twitter: @jowyang<br />Column for Forbes CMO Network<br />45<br />Slide Production By Christine Tran, Researcher, Altimeter Group<br />Copyright © 2009 Altimeter Group<br />
  47. Most Arabic bloggers Use as Diary<br />46<br />

×