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Social Media Trends in 2018

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Social media data and trends around:
1. Native Videos
2. The rise of Instagram
3. Rising social media ad costs
4. Influencers aka KOL

Published in: Data & Analytics

Social Media Trends in 2018

  1. 1. HOW YOU CAN ADAPT TO SOCIAL MEDIA TRENDS IN 2018?
  2. 2. 1. Native Videos 2. Instagram 3. Increase in Facebook Ad Cost 4. Influencers/KOL
  3. 3. JERALDINE PHNEAH GABRIEL TAY
  4. 4. Native Videos
  5. 5. By 2020, online videos will comprise 80% of all consumer internet traffic Social video generates 1200% more shares than text and images combined 4 in 5 millennials check out video content when researching a purchase decision
  6. 6. Median Post Organic Reach VIDEOS GET BETTER ORGANIC REACH THAN ANY OTHER FORMAT ON FACEBOOK 0% 1% 2% 3% 4% link photo status video UniqueOrganicImpressions (%ofPage'sFans) Videocontent 1
  7. 7. Live videos generates 10Xthe number of engagement on Facebook.
  8. 8. 316 ENGAGED USERS 14.2K REACH 70 ENGAGED USERS 4.4K REACH LIVE VIDEO PERFORMS BETTER EVEN WHEN ITS NO LONGER LIVE LIVE VIDEO NATIVE VIDEO
  9. 9. Videocontent 1 HOW SOCIALBAKERS CAN HELP YOU Post level video metrics
  10. 10. Videocontent 1 HOW SOCIALBAKERS CAN HELP YOU BUSINESSS & ENTERPRISE ONLY
  11. 11. Instagram
  12. 12. AN INSTANT GAME CHANGER FOR BRANDS Source: Instagram; Data Range: Dec 2010 – Sep 2017 Monthly Active Users on Instagram Instagram 2
  13. 13. BRANDS RECEIVE MORE ENGAGEMENT ON INSTAGRAM THAN ON FACEBOOK Instagram 2
  14. 14. 1.7M FOLLOWERS 983K FOLLOWERS 17,990 INTERACTIONS 1,514 INTERACTIONS EVEN IDENTICAL CONTENT PERFORM MUCH BETTER ON INSTAGRAM.
  15. 15. YOUR CONTENT WOULD LIKELY PERFORM BETTER ON INSTAGRAM COMPARED TO FB. Instagram 2
  16. 16. HOW SOCIALBAKERS CAN HELP YOUInstagram 2 Drive reach and engagement by knowing which content pillar performs the best with Campaign View 1. Add a post label
  17. 17. HOW SOCIALBAKERS CAN HELP YOUInstagram 2 Uncover competitor’s paid post strategy BUSINESS & ENTERPRISE ONLY
  18. 18. Rising social media ad cost
  19. 19. OVERSATURATED NEWSFEED 5 million businesses actively advertise on Facebook.
  20. 20. Source: Zenith, Economist.com, eMarkeret, Socialbakers Advertisingonsocial 3 35% INCREASE In Facebook Ad Cost Q3 2016-2017 IS IT SUSTAINABLE TO KEEP PAYING MORE FOR ADS?
  21. 21. CAN YOUR SOCIAL MEDIA AD BUDGET ALSO INCREASE BY 35%?
  22. 22. HOW CAN SOCIALBAKERS HELP?Advertisingonsocial 3 Understand how your ads performance against an industry or region withAds Benchmark BUSINESS & ENTERPRISE ONLY
  23. 23. HOW CAN SOCIALBAKERS HELP? Source: Zenith, Economist.com, eMarkeret, Socialbakers Advertisingonsocial 3 How to allocate my ad budget? When to boost? ENTERPRISE ONLY
  24. 24. Influencers
  25. 25. Mar 2017 PEOPLE ARE EAGER TO LEARN ABOUT INFLUENCER MARKETING MORE THAN SOCIAL MEDIA MARKETING. Source: Google trends
  26. 26. EXAMINING THE TOP ENGAGING SPONSORED CONTENT
  27. 27. REGULAR CONTENT SPONSORED CONTENT VS “LOVE UUUUU” “Wow super girl” “Loving your new hair 😍 ” “Gorgeous 😍 ” “ 🔥 🔥 🔥 🔥 ” “So beautiful Gorgeous Beach Bunny” “THATS SO CUTEEEE” “I miss you” “Damn hottie 🔥 🔥 ” “❤ ️❤️ ❤️ ❤️ ❤️ ” “So mesmerising 😍 ” “I love your new hair it looks so healthy and shiny 😍 💖 ” “Your honestly so stunning 😩 ” “Urghhhhh ur so gorgeous 😩 😩 😻 😻 💋 ” “You're just so so beautiful 💓 ” “So gorgeous x” “Ur so adorable n cute 😻 love ya chicken 😽 ” “You are so beautiful 🔥 🔥 ” “This Is absolutely stunning !! 😻 😻 ” “ 😘 😘 😘 😘 😘 😘 😍 😍 😍 😍 😍 ” “Omg ur so pretty 😻 😻 😻 😻 ” ANY DIFFERENCE IN COMMENTS?
  28. 28. How much reach/engagement is on your brand? REACH 600k+ ENGAGEMENT 165k+ KPI
  29. 29. ‘Advocate’ marketing (not defined by follower size) Co-creation
  30. 30. Brand Love Influence First tick of criteria should be whether they have brand love. Influencers you should work with shouldn’t be different from your core fans. ‘Advocate’marketing 1
  31. 31. But most cases their influence might not be as big as you want it to be. < Activate a group of advocates to create a greater impact. ‘Advocate’marketing 1 $
  32. 32. BRAND DOING IT RIGHT: NIKE How big or small influence they have doesn’t matter. They are all advocates of the brand, creating a positive impact for the brand collectively.
  33. 33. Least involvement Playing a passive role Let influencer create its own content Brand It’s about me (influencer) Use an influencer as a talent. Involve an influencer in the creative process Equal involvement Playing an active role. < BrandInfluencer Co-creation 2
  34. 34. BRAND DOING IT RIGHT: RED BULL X JASON PAUL
  35. 35. 2018 1– 2 MARCH 2018 | Grand Hyatt Bali
  36. 36. 2016 Speakers
  37. 37. SPECIAL PRICE FOR CLIENTS Valid before 31 December 2017 o Workshops o Conference o Accommodation at Grand Hyatt for 3 nights (Wednesday to Saturday) o Food during the Conference o Transportation in Bali 1 Person: US$799 per pax 5 People: US$699 per pax
  38. 38. 1 2 / 1 0 / 1 7 ANY QUESTIONS?

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