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Social Media Trends in 2018

Jeraldine Phneah
Jeraldine Phneah
Jeraldine PhneahAccount Executive at Workato

Social media data and trends around: 1. Native Videos 2. The rise of Instagram 3. Rising social media ad costs 4. Influencers aka KOL

Social Media Trends in 2018

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HOW YOU CAN ADAPT
TO SOCIAL MEDIA TRENDS
IN 2018?
1. Native Videos
2. Instagram
3. Increase in Facebook Ad Cost
4. Influencers/KOL
JERALDINE
PHNEAH
GABRIEL
TAY
Native
Videos
By 2020, online
videos will
comprise
80% of all
consumer
internet traffic
Social video
generates 1200%
more shares than
text and images
combined
4 in 5 millennials
check out video
content when
researching a
purchase decision
Median Post Organic Reach
VIDEOS GET BETTER ORGANIC REACH THAN ANY
OTHER FORMAT ON FACEBOOK
0%
1%
2%
3%
4%
link photo status video
UniqueOrganicImpressions
(%ofPage'sFans)
Videocontent
1

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Social Media Trends in 2018

  • 1. HOW YOU CAN ADAPT TO SOCIAL MEDIA TRENDS IN 2018?
  • 2. 1. Native Videos 2. Instagram 3. Increase in Facebook Ad Cost 4. Influencers/KOL
  • 5. By 2020, online videos will comprise 80% of all consumer internet traffic Social video generates 1200% more shares than text and images combined 4 in 5 millennials check out video content when researching a purchase decision
  • 6. Median Post Organic Reach VIDEOS GET BETTER ORGANIC REACH THAN ANY OTHER FORMAT ON FACEBOOK 0% 1% 2% 3% 4% link photo status video UniqueOrganicImpressions (%ofPage'sFans) Videocontent 1
  • 7. Live videos generates 10Xthe number of engagement on Facebook.
  • 8. 316 ENGAGED USERS 14.2K REACH 70 ENGAGED USERS 4.4K REACH LIVE VIDEO PERFORMS BETTER EVEN WHEN ITS NO LONGER LIVE LIVE VIDEO NATIVE VIDEO
  • 9. Videocontent 1 HOW SOCIALBAKERS CAN HELP YOU Post level video metrics
  • 10. Videocontent 1 HOW SOCIALBAKERS CAN HELP YOU BUSINESSS & ENTERPRISE ONLY
  • 12. AN INSTANT GAME CHANGER FOR BRANDS Source: Instagram; Data Range: Dec 2010 – Sep 2017 Monthly Active Users on Instagram Instagram 2
  • 13. BRANDS RECEIVE MORE ENGAGEMENT ON INSTAGRAM THAN ON FACEBOOK Instagram 2
  • 15. YOUR CONTENT WOULD LIKELY PERFORM BETTER ON INSTAGRAM COMPARED TO FB. Instagram 2
  • 16. HOW SOCIALBAKERS CAN HELP YOUInstagram 2 Drive reach and engagement by knowing which content pillar performs the best with Campaign View 1. Add a post label
  • 17. HOW SOCIALBAKERS CAN HELP YOUInstagram 2 Uncover competitor’s paid post strategy BUSINESS & ENTERPRISE ONLY
  • 19. OVERSATURATED NEWSFEED 5 million businesses actively advertise on Facebook.
  • 20. Source: Zenith, Economist.com, eMarkeret, Socialbakers Advertisingonsocial 3 35% INCREASE In Facebook Ad Cost Q3 2016-2017 IS IT SUSTAINABLE TO KEEP PAYING MORE FOR ADS?
  • 21. CAN YOUR SOCIAL MEDIA AD BUDGET ALSO INCREASE BY 35%?
  • 22. HOW CAN SOCIALBAKERS HELP?Advertisingonsocial 3 Understand how your ads performance against an industry or region withAds Benchmark BUSINESS & ENTERPRISE ONLY
  • 23. HOW CAN SOCIALBAKERS HELP? Source: Zenith, Economist.com, eMarkeret, Socialbakers Advertisingonsocial 3 How to allocate my ad budget? When to boost? ENTERPRISE ONLY
  • 25. Mar 2017 PEOPLE ARE EAGER TO LEARN ABOUT INFLUENCER MARKETING MORE THAN SOCIAL MEDIA MARKETING. Source: Google trends
  • 26. EXAMINING THE TOP ENGAGING SPONSORED CONTENT
  • 27. REGULAR CONTENT SPONSORED CONTENT VS “LOVE UUUUU” “Wow super girl” “Loving your new hair 😍 ” “Gorgeous 😍 ” “ 🔥 🔥 🔥 🔥 ” “So beautiful Gorgeous Beach Bunny” “THATS SO CUTEEEE” “I miss you” “Damn hottie 🔥 🔥 ” “❤ ️❤️ ❤️ ❤️ ❤️ ” “So mesmerising 😍 ” “I love your new hair it looks so healthy and shiny 😍 💖 ” “Your honestly so stunning 😩 ” “Urghhhhh ur so gorgeous 😩 😩 😻 😻 💋 ” “You're just so so beautiful 💓 ” “So gorgeous x” “Ur so adorable n cute 😻 love ya chicken 😽 ” “You are so beautiful 🔥 🔥 ” “This Is absolutely stunning !! 😻 😻 ” “ 😘 😘 😘 😘 😘 😘 😍 😍 😍 😍 😍 ” “Omg ur so pretty 😻 😻 😻 😻 ” ANY DIFFERENCE IN COMMENTS?
  • 28. How much reach/engagement is on your brand? REACH 600k+ ENGAGEMENT 165k+ KPI
  • 29. ‘Advocate’ marketing (not defined by follower size) Co-creation
  • 30. Brand Love Influence First tick of criteria should be whether they have brand love. Influencers you should work with shouldn’t be different from your core fans. ‘Advocate’marketing 1
  • 31. But most cases their influence might not be as big as you want it to be. < Activate a group of advocates to create a greater impact. ‘Advocate’marketing 1 $
  • 32. BRAND DOING IT RIGHT: NIKE How big or small influence they have doesn’t matter. They are all advocates of the brand, creating a positive impact for the brand collectively.
  • 33. Least involvement Playing a passive role Let influencer create its own content Brand It’s about me (influencer) Use an influencer as a talent. Involve an influencer in the creative process Equal involvement Playing an active role. < BrandInfluencer Co-creation 2
  • 34. BRAND DOING IT RIGHT: RED BULL X JASON PAUL
  • 35. 2018 1– 2 MARCH 2018 | Grand Hyatt Bali
  • 37. SPECIAL PRICE FOR CLIENTS Valid before 31 December 2017 o Workshops o Conference o Accommodation at Grand Hyatt for 3 nights (Wednesday to Saturday) o Food during the Conference o Transportation in Bali 1 Person: US$799 per pax 5 People: US$699 per pax
  • 38. 1 2 / 1 0 / 1 7 ANY QUESTIONS?