@jer979<br />Marketing in a billion channel universe<br />Jeremy Epstein<br />Marketing Navigator<br />jer979@neverstopmar...
@jer979<br />Was it only a printing press?<br />
@jer979<br />Tools vs. Implications<br />
@jer979<br />#1: Power of Permission<br />
@jer979<br />#2: Ridiculous Reach of the Individual<br />
@jer979<br />#3: It’s an Attention Economy<br />
@jer979<br />#3: It’s an Attention Economy<br />
@jer979<br />#3: It’s an Attention Economy<br />
@jer979<br />49% Watch to End<br />You’ve got 90 Seconds…<br />Go!<br />
From WHOM DO We Earn Attention?<br />
Anyone with whom we come in contact<br />The Community<br />
I like this! Check it out!<br />I wouldn’t have thought of that, but what a great find!<br />The Network Does the Targetin...
Through high-powered WOM machines…<br />
@jer979<br />“Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.”<br />Doubt the Pow...
@jer979<br />1<br />Be “Remarkable”<br />2<br />Be a Good Storyteller<br />Build a Dandelion Marketing Culture<br />3<br /...
Be Remarkable!<br />No One Shares Boring Stuff With Their Friends<br />
@jer979<br />Business Cards Can Be Remarkable!<br />
@jer979<br />You’re JNJ. Whenever the hell you want.<br />Invoices Can Be Remarkable!<br />
@jer979<br />Embarrassment or Opportunity?<br />
Build a Dandelion Marketing Culture<br />Spread Seeds Knowing Some Will Thrive, While Most Will Die<br />
@jer979<br />Make Everyone a Marketer<br />
Nurture a community that cares<br />Community Driven Marketing<br />
@jer979<br />Activate<br />Identify<br />Cultivate<br />www.communitydrivenmarketing.com<br />Community Driven Marketing<b...
@jer979<br />Only 15%<br />Are <br />“Influencers”<br />They Create Only 30% of the Buzz<br />Identify Raving Fans<br />
@jer979<br />2<br />Connect Like-Minded People<br />28<br />65<br />14<br />Cultivate to Earn Permission<br />
@jer979<br />Activation<br />
@jer979<br />Marketing’s Darwinian Moment<br />
Thanks for YOUR attention! <br />jer979@neverstopmarketing.com<br />Twitter: @jer979<br />Linkedin.com/in/jer979<br />Face...
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Marketing in a billion channel universe -potomac power lunch

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A quick overview of the 4 Survival Strategies for the Attention Economy and the Billion Chanel Universe.

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Marketing in a billion channel universe -potomac power lunch

  1. 1. @jer979<br />Marketing in a billion channel universe<br />Jeremy Epstein<br />Marketing Navigator<br />jer979@neverstopmarketing.com<br />
  2. 2. @jer979<br />Was it only a printing press?<br />
  3. 3. @jer979<br />Tools vs. Implications<br />
  4. 4. @jer979<br />#1: Power of Permission<br />
  5. 5. @jer979<br />#2: Ridiculous Reach of the Individual<br />
  6. 6. @jer979<br />#3: It’s an Attention Economy<br />
  7. 7. @jer979<br />#3: It’s an Attention Economy<br />
  8. 8. @jer979<br />#3: It’s an Attention Economy<br />
  9. 9. @jer979<br />49% Watch to End<br />You’ve got 90 Seconds…<br />Go!<br />
  10. 10. From WHOM DO We Earn Attention?<br />
  11. 11. Anyone with whom we come in contact<br />The Community<br />
  12. 12. I like this! Check it out!<br />I wouldn’t have thought of that, but what a great find!<br />The Network Does the Targeting<br />
  13. 13. Through high-powered WOM machines…<br />
  14. 14. @jer979<br />“Word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions.”<br />Doubt the Power of WOM?<br />
  15. 15. @jer979<br />1<br />Be “Remarkable”<br />2<br />Be a Good Storyteller<br />Build a Dandelion Marketing Culture<br />3<br />4<br />Build a Community that Cares<br />4 Survival Strategies<br />
  16. 16. Be Remarkable!<br />No One Shares Boring Stuff With Their Friends<br />
  17. 17. @jer979<br />Business Cards Can Be Remarkable!<br />
  18. 18. @jer979<br />You’re JNJ. Whenever the hell you want.<br />Invoices Can Be Remarkable!<br />
  19. 19. @jer979<br />Embarrassment or Opportunity?<br />
  20. 20. Build a Dandelion Marketing Culture<br />Spread Seeds Knowing Some Will Thrive, While Most Will Die<br />
  21. 21. @jer979<br />Make Everyone a Marketer<br />
  22. 22. Nurture a community that cares<br />Community Driven Marketing<br />
  23. 23. @jer979<br />Activate<br />Identify<br />Cultivate<br />www.communitydrivenmarketing.com<br />Community Driven Marketing<br />
  24. 24. @jer979<br />Only 15%<br />Are <br />“Influencers”<br />They Create Only 30% of the Buzz<br />Identify Raving Fans<br />
  25. 25. @jer979<br />2<br />Connect Like-Minded People<br />28<br />65<br />14<br />Cultivate to Earn Permission<br />
  26. 26. @jer979<br />Activation<br />
  27. 27. @jer979<br />Marketing’s Darwinian Moment<br />
  28. 28. Thanks for YOUR attention! <br />jer979@neverstopmarketing.com<br />Twitter: @jer979<br />Linkedin.com/in/jer979<br />Facebook.com/neverstopmarketing<br />www.neverstopmarketing.com<br />

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