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@jer979<br />Marketing in a billion channel universe<br />Jeremy Epstein<br />Marketing Navigator<br />jer979@neverstopmar...
@jer979<br />Was it only a printing press?<br />
@jer979<br />Tools vs. Implications<br />
@jer979<br />#1: It’s an Attention Economy<br />
@jer979<br />#2: Power of Permission<br />
@jer979<br />#3: Ridiculous Reach of the Individual<br />
@jer979<br />Check this out!<br />Drive WOM!<br />How to survive in this environment?<br />
@jer979<br />1<br />Be “Remarkable”<br />2<br />Be a Good Storyteller<br />Build a Dandelion Marketing Culture<br />3<br /...
Be Remarkable!<br />No One Shares Boring Stuff With Their Friends<br />
@jer979<br />Business Cards Can Be Remarkable!<br />
@jer979<br />You’re JNJ. Whenever the hell you want.<br />Invoices Can Be Remarkable!<br />
@jer979<br />“The enterprise has two—and only two— basic functions: Marketing and Innovation.”<br />“The aim of marketing ...
Be a good(Well, great Actually)Storyteller<br />
@jer979<br />I’m a size 4! At least at the Limited.<br />Stories We Help Other To Tell Themselves<br />
@jer979<br />http://bit.ly/aILDu1<br />Stories That Are Authentic<br />
Build a Dandelion Marketing Culture<br />Spread Seeds Knowing Some Will Thrive, While Most Will Die<br />
@jer979<br />Take Risk<br />Commander’s Intent<br />High Fault Tolerance<br />http://www.dandelionmarketing.biz<br />Cultu...
@jer979<br />Make Everyone a Marketer<br />
Nurture a community that cares<br />Community Driven Marketing<br />
@jer979<br />Only 15%<br />Are <br />“Influencers”<br />They Create Only 30% of the Buzz<br />Identify Raving Fans<br />
@jer979<br />Activate<br />Identify<br />Cultivate<br />www.communitydrivenmarketing.com<br />Community Driven Marketing<b...
@jer979<br />3<br />Connect Like-Minded People<br />28<br />65<br />14<br />Cultivate to Earn Permission<br />
@jer979<br />Activation<br />
@jer979<br />Marketing’s Darwinian Moment<br />
Thanks for your attention and permission!<br />jer979@neverstopmarketing.com<br />Twitter: @jer979<br />Linkedin.com/in/je...
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Corp Corp Conference- Marketing in a Billion Channel Universeannel universe

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The presentation delivered to the Corp-Corp seminar on Dec. 9, 2010 in Annandale, VA

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Corp Corp Conference- Marketing in a Billion Channel Universeannel universe

  1. 1. @jer979<br />Marketing in a billion channel universe<br />Jeremy Epstein<br />Marketing Navigator<br />jer979@neverstopmarketing.com<br />
  2. 2. @jer979<br />Was it only a printing press?<br />
  3. 3. @jer979<br />Tools vs. Implications<br />
  4. 4. @jer979<br />#1: It’s an Attention Economy<br />
  5. 5. @jer979<br />#2: Power of Permission<br />
  6. 6. @jer979<br />#3: Ridiculous Reach of the Individual<br />
  7. 7. @jer979<br />Check this out!<br />Drive WOM!<br />How to survive in this environment?<br />
  8. 8. @jer979<br />1<br />Be “Remarkable”<br />2<br />Be a Good Storyteller<br />Build a Dandelion Marketing Culture<br />3<br />4<br />Build a Community that Cares<br />4 Survival Strategies<br />
  9. 9. Be Remarkable!<br />No One Shares Boring Stuff With Their Friends<br />
  10. 10. @jer979<br />Business Cards Can Be Remarkable!<br />
  11. 11. @jer979<br />You’re JNJ. Whenever the hell you want.<br />Invoices Can Be Remarkable!<br />
  12. 12. @jer979<br />“The enterprise has two—and only two— basic functions: Marketing and Innovation.”<br />“The aim of marketing is to <br />make selling superfluous.”<br />Peter Drucker’s Opinion on Marketing<br />
  13. 13. Be a good(Well, great Actually)Storyteller<br />
  14. 14. @jer979<br />I’m a size 4! At least at the Limited.<br />Stories We Help Other To Tell Themselves<br />
  15. 15. @jer979<br />http://bit.ly/aILDu1<br />Stories That Are Authentic<br />
  16. 16. Build a Dandelion Marketing Culture<br />Spread Seeds Knowing Some Will Thrive, While Most Will Die<br />
  17. 17. @jer979<br />Take Risk<br />Commander’s Intent<br />High Fault Tolerance<br />http://www.dandelionmarketing.biz<br />Cultural Cornerstones<br />
  18. 18. @jer979<br />Make Everyone a Marketer<br />
  19. 19. Nurture a community that cares<br />Community Driven Marketing<br />
  20. 20. @jer979<br />Only 15%<br />Are <br />“Influencers”<br />They Create Only 30% of the Buzz<br />Identify Raving Fans<br />
  21. 21. @jer979<br />Activate<br />Identify<br />Cultivate<br />www.communitydrivenmarketing.com<br />Community Driven Marketing<br />
  22. 22. @jer979<br />3<br />Connect Like-Minded People<br />28<br />65<br />14<br />Cultivate to Earn Permission<br />
  23. 23. @jer979<br />Activation<br />
  24. 24. @jer979<br />Marketing’s Darwinian Moment<br />
  25. 25. Thanks for your attention and permission!<br />jer979@neverstopmarketing.com<br />Twitter: @jer979<br />Linkedin.com/in/jer979<br />www.neverstopmarketing.com<br />

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