Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Corp Corp Conference- Marketing in a Billion Channel Universeannel universe

2,010 views

Published on

By popular demand:

The presentation delivered to the Corp-Corp seminar on Dec. 9, 2010 in Annandale, VA

Published in: Business
  • Be the first to comment

  • Be the first to like this

Corp Corp Conference- Marketing in a Billion Channel Universeannel universe

  1. 1. @jer979<br />Marketing in a billion channel universe<br />Jeremy Epstein<br />Marketing Navigator<br />jer979@neverstopmarketing.com<br />
  2. 2. @jer979<br />Was it only a printing press?<br />
  3. 3. @jer979<br />Tools vs. Implications<br />
  4. 4. @jer979<br />#1: It’s an Attention Economy<br />
  5. 5. @jer979<br />#2: Power of Permission<br />
  6. 6. @jer979<br />#3: Ridiculous Reach of the Individual<br />
  7. 7. @jer979<br />Check this out!<br />Drive WOM!<br />How to survive in this environment?<br />
  8. 8. @jer979<br />1<br />Be “Remarkable”<br />2<br />Be a Good Storyteller<br />Build a Dandelion Marketing Culture<br />3<br />4<br />Build a Community that Cares<br />4 Survival Strategies<br />
  9. 9. Be Remarkable!<br />No One Shares Boring Stuff With Their Friends<br />
  10. 10. @jer979<br />Business Cards Can Be Remarkable!<br />
  11. 11. @jer979<br />You’re JNJ. Whenever the hell you want.<br />Invoices Can Be Remarkable!<br />
  12. 12. @jer979<br />“The enterprise has two—and only two— basic functions: Marketing and Innovation.”<br />“The aim of marketing is to <br />make selling superfluous.”<br />Peter Drucker’s Opinion on Marketing<br />
  13. 13. Be a good(Well, great Actually)Storyteller<br />
  14. 14. @jer979<br />I’m a size 4! At least at the Limited.<br />Stories We Help Other To Tell Themselves<br />
  15. 15. @jer979<br />http://bit.ly/aILDu1<br />Stories That Are Authentic<br />
  16. 16. Build a Dandelion Marketing Culture<br />Spread Seeds Knowing Some Will Thrive, While Most Will Die<br />
  17. 17. @jer979<br />Take Risk<br />Commander’s Intent<br />High Fault Tolerance<br />http://www.dandelionmarketing.biz<br />Cultural Cornerstones<br />
  18. 18. @jer979<br />Make Everyone a Marketer<br />
  19. 19. Nurture a community that cares<br />Community Driven Marketing<br />
  20. 20. @jer979<br />Only 15%<br />Are <br />“Influencers”<br />They Create Only 30% of the Buzz<br />Identify Raving Fans<br />
  21. 21. @jer979<br />Activate<br />Identify<br />Cultivate<br />www.communitydrivenmarketing.com<br />Community Driven Marketing<br />
  22. 22. @jer979<br />3<br />Connect Like-Minded People<br />28<br />65<br />14<br />Cultivate to Earn Permission<br />
  23. 23. @jer979<br />Activation<br />
  24. 24. @jer979<br />Marketing’s Darwinian Moment<br />
  25. 25. Thanks for your attention and permission!<br />jer979@neverstopmarketing.com<br />Twitter: @jer979<br />Linkedin.com/in/jer979<br />www.neverstopmarketing.com<br />

×