Game mechanics

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Game mechanics

  1. 1. HyundaiHmall : Online shopping mall managed by Hyundai department store
  2. 2. 1. Redeemable points = Hpoint Hpoint: Available points by cash How to get Hpoint: 1. When customers purchase products 2. When customers collected more than 5000persimmons. 2. Reputation points: = Comment about products : Evaluation of products customers have purchased
  3. 3. 3. Levels = Shopping ranking How to determine the ranking of shopping : The number of shopping , Amount of money Level design 4. Progress bar : Progress bar of persimmons customer collected. - This progress bar shows the state of persimmons customer collected. Therefore, Customers try to collect more than persimmons that they had.
  4. 4. 5. Leaderboards = Ranking 1. Ranking of the product price 2. Ranking of the sales volume 3. Ranking of the number of comments 4. Ranking of the new product 6. Badges = Persimmons Points If customers collect more than 5000persimmons, they can change persimmons to points.
  5. 5. 7. Social engagement loops - Customers who purchased products in HyundaiHmall  Motivating emotion: Desire of buying products at a low price  Player reengagement: Various coupon and event.  Social call to action: Read other people’s comments.  Visible progress/reward: A satisfactory purchase, Get a point 8. Dashboards = Customer service center → This page solves customer's inquiry and requirements.
  6. 6. - Hmall’s Advantage: Customers can buy a variety of products at a low price. - Hmall’s Weakness: If customers post photos they bought and comments at the webpage, they get 150persimmons. Therefore, Customers post unrelated photos with the products. - Alternative: If it is unrelated photos, received persimmons are returned.
  7. 7.  Gamification by design Zichermann, Gabe 저 |O'Reilly Media |2011.10.22 게이미피케이션 게이브 지커맨, 크리스토퍼 커닝햄 저 | 정진영 외 2명 역 | 한빛미디어 | 2012.05.01

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