How I introduced a game changing service offering for competitive advantage.

1. Game Changer
My Service Offer for Competitive
Advantage
Jenzy Thomas, P.Eng, PMP

2. 2
About Me
 I have nearly 15 years of IT experience
 I am a P. Eng (Professional Engineer) and PMP
(Project Management Professional)
 My knowledge includes strategic planning,
technical, and financial expertise
 I championed business strategies and led
complex IT initiatives for Fortune 500 companies
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas

3. Overview
 I worked as a senior project manager at a
marketing automation software company
 It was the leader in marketing automation, a new
emerging IT space
 Clients ranged from small to large corporations
 I oversaw all aspects of the implementation of
complex demand generation platforms
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas

4. Background
 Main product was a cloud computing platform
perceived as the “Cadillac” of marketing
automation solutions
 The product was an innovative multi-functional
platform, continuously evolving based on
changing industry needs
 Its implementation involved several deliverables
and project team engagements
 Fully completed deployments took between
three to six months
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas

5. Challenge
Negative views of the product included:
 Deployments were difficult and time consuming
 It was expensive and resource intensive to fully
implement
 ROI was realized only after a long period of time
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas

6. Action
 Developed business case to formulate an “self-
service” implementation offering
 Designed and introduced automated
deployment service
 Coached internal stakeholders on new offer to
facilitate messaging during sales cycle
 Managed initial group of clients through this
service and incorporated modifications based on
client feedback
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas

7. Result
Self-configuration offer resulted in:
An 84% improvement in time-to-value for customers
 An improvement in perception of the product’s ease of use
 An inexpensive deployment option for clients
 A proven way how ROI can be realized quickly
EMAIL jenzy.thomas@gmail.com Ÿ LINKEDIN www.linkedin.com/in/jenzythomas