Stanford Marketing 7 08

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Stanford Marketing 7 08

  1. 1. creative commons Jennifer Yip, Operations Manager
  2. 2. © Copyright
  3. 3. Copyright? • Law designed to govern creative and expressive works • We like copyright! • It encourages creation • It promotes dissemination
  4. 4. Copyright? • Applies automatically upon fixation of a creative work to tangible form
  5. 5. Copyright? • Grants copyright owner a bundle of exclusive rights Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute You must ASK permission to do any of these things with someone’s work
  6. 6. Problem? Digital vs Analog
  7. 7. Creative Commons copyright licenses

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