Use of ict in danish extension activities

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Presentation at the conference Spur on the Evolution of Extension, the 2012 National eXtension Conference, Oklahoma 1-4th of October, 2012.

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Use of ict in danish extension activities

  1. 1. Use of ICT in Danish Extension ActivitiesJens Peter HansenSpecialist, ICTBusiness Developmentjph@vfl.dk
  2. 2. Danish Agricultural Advisory Service Partnership 30 regional advisory companies and Knowledge Centre for Agriculture in Skejby 3,600 employees Turnover approx. $ 400 million
  3. 3. Research and other sources ofThe Danish Model knowledge 1,200 employeesTheory Practice Knowledge Centre for Agriculture 1 unit, 500 employees 16 agricultural colleges 30 regional advisory centres 3,100 employees 42,000 farmers – 10.000 full time Average farm size 57 ha Number of employees within the agricultural sector: 150,000
  4. 4. DANISH AGRICULTURAL ADVISORY SERVICE45,000 customers within agriculture, vegetables, fruit and other trades Knowledge transfer from global science, research and other sources of knowledge Advice on technologies for producing cattle, pigs, crops, poultry, vegetables and fruits, furs etc. Advice on strategic planning, economy, tax, HR, logistics etc. Innovation and development Tests, studies/demonstrations and projects Services – bookkeeping and accounting, auditing, advice on rules and regulations, databases, administration etc.
  5. 5. Relations betweenDAAS and farmersFarmers are:• Owners• Users• CustomersKey words:• Best and cheapest• Impartiality• Non-profit
  6. 6. Organisation of theDanish agricultural sector
  7. 7. Distribution of income, 2011 16% 3% 60%21% User fees and sales Project funds Tax reimbursements Danish Agriculture & Food Council Total turnover: EUR 79 million
  8. 8. Cluster of knowledge and competences for food and agriculture Knowledge Centre for Agriculture 500 knowledge employees AgroTech80 knowledge employees Subsidiaries 100 knowledge employees Koldkaergaard Conference Centre
  9. 9. VisionBy 2020 Agro Food Park is one of five world leading centres ofexcellence for utilisation of knowledge and innovation within agricultureand food, with a specific focus on health.By 2020 Agro Food Park has about 3,000employees.
  10. 10. DAAS to advisers: www.landbrugsinfo.dkDAAS to farmers: www.landmand.dkLocal centre to farmers: www.supportsitet.dk
  11. 11. 76 sites on DLI CMS had in June 2011 more than• 73.000 visitors• 244.000 visits• 617.000 pages shown 11...| 8. februar 2013
  12. 12. Use of sites of local advisory centres, June 2011350003000025000200001500010000 5000 0 A B C D E F G H I J K L M N O P Q R S Visitors Visit Pages
  13. 13. Knowledge dissemination : LandbrugsInfo 75,000 documents 50 interactive programs 27,000 page references per plant protection tools day calculation of animal units and area requirement 55,000 visitors per week weather forecast One million visits to www.landbrugsinfo.dk every year
  14. 14. LandbrugsInfo
  15. 15. LandbrugsInfo – facts Established in 1997 – major make-over in 2001 and 2009 Most of the 3.000 employees at local advisory centres use LandbrugsInfo as their primary source to information All members of Farmers Union has free access More than 75,000 documents Between 50 – 100 new documents per week All documents are tagged with metadata Approximately 4,000 – 5,000 sessions per day (week days)
  16. 16. LandbrugsInfo - content 740 thematicial sub sites covering all issues related to agriculture One or several subject experts responsible for each subsite Around 85.000 documents plus documents covering legislation + much more: Online tools; early disease warnings; weather information; campaigns; newsletter …17...| 8. februar 2013
  17. 17. 18...| 8. februar 2013
  18. 18. 19...| 8. februar 2013
  19. 19. What are users coming for? Numbers from log analysis covering 12 months: 21.900 different pages were shown 376 pages was shown more than 500 times 17 pages were shown more than 5.000 times.So users are coming for a wide array of information –only a few very popular pages and a lot of pages seen100 – 200 times a year. 20...| 8. februar 2013
  20. 20. Loyal users – number of visits before August 2012
  21. 21. The money behind… 5,5 mill. Dkr. in fees from local advisory centers goes to content creation by subject specialists in VFL Web & IT gets 4 mill. Dkr. In fees from local advisory centers and customers Project fundings: 2 – 4 mill. Dkr.22...| 8. februar 2013
  22. 22. http://agrotech.dk/en/projects/superman- has-x-ray-vision-what-about-us23...|
  23. 23. Farmers told us… Why do we have to go to so many different sites – I would like to have it “all” on just one page I can’t remember all these passwords. Why can’t we have just one password that is valid everywhere? There is a lot of useful information on the Internet, and I would like to be able to collect it all on just one page
  24. 24. The answer:Landmand.dkdeveloped by Danish Agriculture Danish Agricultural Advisory Service Danish Agriculture Media
  25. 25. Personalisation Selection of web parts (content, services), Customisation of web parts, Layout of page(s), Selection of navigation elements and customisation of these, Establishing single sign on (SSO) to other sites.
  26. 26. The farmer’s virtual desk
  27. 27. User involvement: Valuing information and services
  28. 28. - a website build specifically for each user!
  29. 29. Personalized RSS feedspoints to farmer relevantarticles on LandbrugsInfo
  30. 30. Example of an electronic invoice33...| 8. februar 2013
  31. 31. Example of anelectronicinvoice
  32. 32. Mobile access
  33. 33. SmartPhone apps. Discussions about iPhone vs. Android vs. HTML5
  34. 34. Show me your mobile and Iknow where you come from
  35. 35. Watching video? Advisor FarmerYes 10,3% 23,5%Seldom – if something special 39,8% 51,4%No – do not find it relevant 26,0% 18,9%No – technicial issues 12,2% 2,0%No – not allowed or not possible 10,7% 3,2%Number of respondents 1.037 592 40...| 8. februar 2013
  36. 36. 1788
  37. 37. 19772007
  38. 38. …for quick andtimely information 45...|
  39. 39. 46...|
  40. 40. European Federation for Information Technology inAgriculture, Food and the Environment
  41. 41. Europan Federation for Information Technology inAgriculture, Food and the Environment

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