Ba armor up series

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Ba armor up series

  1. 1. © 2012 Social House, Inc. CLIENT: BODY ARMOR SOCIAL BRAND AMBASSADORS DATE: 5/22/12
  2. 2. SUMMARY A QUICK LOOK INTO THE PRESENTATION TRENDS + OPPORTUNITIES ARMOR UP THE CONCEPT HOW WILL IT WORK? BODYARMOR PHASES & FUNCTIONS THE ARMOR UP SERIES HOW WILL IT LOOK? VISUALS TIMING PROPOSED OVERVIEW© 2012 Social House, Inc.
  3. 3. ArmorUpSeries. ONLINE TRENDS // + PHOTO SHARING APPS HEALTHY LIFESTYLE BLOGS THE OPPORTUNITY Whether you are a personal trainer to the stars or an everyday person with a passion for health and vitality, blogs are the essential platform to share • Brands can tap into this highly engaged audience of photo sharing and showcase the latest tips and motivation for living life to the max and healthy lifestyle blogs, and use this medium to communicate with their potential customers in a creative and authentic way. Blogs like GOOP, Marks Daily Apple and FitSugar offer an inspiring glimpse into the healthy lifestyles of celebrities, health & fitness • Utilizing brand ambassadors on these platforms can help build professionals and everyday people around the world. brand awareness in new and existing markets. PHOTO SHARING “A picture is worth a thousand words” • Convincing brand integration through “real people” on the streets, Taking online sharing to a new level, applications like Instagram are a new sharing their health and fitness inspiration. means of visually communicating the way we live our lives and our daily inspirations. • Builds engagement & encourages positive conversations. Instagram has over 30 Million users to date - an online creative community • Low cost and relatively easy to sustain. with a loyal and highly engaged following.© 2012 Social House, Inc. GOOP.COM INSTAGRAM
  4. 4. ArmorUpSeries. THE SERIES // CONCEPT + OBJECTIVES HOW DO YOU ARMOR UP…? OBJECTIVES •  Grow brand awareness in ALL territories across the US •  Develop a highly-engaged fan base •  Increase sense of brand community •  Increase brand adoption in ALL markets across the US, not just East & West coasts •  Secure Body Armor’s position as …? CONCEPT Develop an exciting Facebook competition to find the next Armor Up Street Series Ambassadors from across the US. These ‘Real Everyday People’ will be chosen from key markets across the country to be the online faces of Body Armor.© 2012 Social House, Inc. The Armor Up Street Ambassadors will be deployed to submit a series of images showcasing the activities and inspirations that help them ‘Armor Up’ throughout their week- whether walking the dog, doing yoga or band practice with their friends. This will live on specially developed Facebook tab and will host the competition and ongoing campaign in 2 phases.
  5. 5. ArmorUpSeries.THE CONCEPT // PHASES PHASE 1 - CASTING CALL PHASE 2 - LAUNCH CAMPAIGN •  A landing page will encourage fans to enter •  Tab will switch to a map of the US with the 10 for their chance to become the next Body winners locations pin-pointed across the country. Armor ‘Armor Up’ ambassador, win an iPad and a trip around the world. •  Users scroll over the cities to view the names and photos of the ambassadors. •  Contestants will be asked to upload a photo of themselves and tell us why they •  Clicking on the ambassadors will display a mini should be chosen as the next ‘Armor Up’ profile detailing fun personal information about ambassador. each ambassador: favorite band, health/fitness tips, and favorite Body Armor flavor, alongside a •  Once registered, entrants will then need to gallery of their photos. generate likes and shares on their entry in a bid to become the most viral contestant, and •  During their 3 month tenure, ambassadors will therefore make it into the shortlist. upload a new photo every day from their new iPad. •  From this shortlist, 10 winners will be chosen from key cities across the country to •  Fans can like and share these images, become the team of ‘Armor Up’ ambassador encouraging conversations about the brand. for the next 3 months.
  6. 6. ArmorUpSeries. VISUALS // PHASE 1- CASTING Users will be asked to enter in their information Users will be able to© 2012 Social House, Inc. and a brief summary of directly upload their photo why they should be to the casting call page selected for the BodyArmor – How Do You Armor Up Series?
  7. 7. ArmorUpSeries. VISUALS // PHASE 2 - CAMPAIGN Users will be able to click on the city to read more about the winners and how they “Armor Up” for their day A complete pictorial© 2012 Social House, Inc. display of the users day- to-day activities will be displayed on the page. Ultimately creating a voyeuristic look into the ambassador’s lifestyle.
  8. 8. ArmorUpSeries.NEXT STEPS // TIMING PHASE 1 I TIMINGTAB DEVELOPMENT (4-6 WEEKS) 6/15/12LAUNCH PHASE 1: CASTING CALL 8/1/12WINNERS ANNOUNCED 8/31/12 PHASE 2 I TIMING TAB DEVELOPMENT (4-6 WEEKS) 8/1/12 LAUNCH PHASE 2: CAMPAIGN 9/15/12 CAMPAIGN WILL RUN FOR 3 MONTHS 12/15/12 (CAN BE REPEATED EVERY 6 MONTHS)
  9. 9. THANKYOU. LET’S SOCIALIZE.© 2012 Social House, Inc.

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