IE Business School Essay K

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This presentation is specifically intended for and comprises a part of the application materials to IE Business School.

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IE Business School Essay K

  1. 1. If all of the world’s culturalheritage was contained in a timecapsule, what would you includeto demonstrate the legacy ofyour country? • My country- JapanJunichi EnomotoJanuary 2013
  2. 2. What represents my country and its history?• Temples? Maybe true. They are beautiful and, above all, constantly attract foreign visitors. 2
  3. 3. What truly represents my country? • State-of-the-art automobiles? • Distinctive animations? • Well organized, on-time public transportation? All above are true, too. However, what makes me proud of my country is its food culture. 3
  4. 4. Stereotype of Japanese food• Everyone know Sushi, and it is all about Japanese cuisines.• Japanese cuisines are accessible around the world.Not necessarily. There are a variety of Japanesecuisines which are currently not available outsideJapan. According to Japan National TouristsOrganization, 8.6 million tourists visited Japan in 2010,and I am sure that many of them enjoyed authenticJapanese cuisines available only in Japan. In fact,many of my foreign friends living abroad enjoy eatingwhen they visit Japan. 4
  5. 5. Japanese food culture -Characteristics- • Easily • Highly • Redesigning accessible- a competitive of foreign- variety of oriented market- cuisines- price settings; restaurants in i.e., Chinese- for example, oriented the price of a Tokyo, for instance, are noodles, Italia lunch meal is n-oriented from JPY 980 exposed to an pastas, etc. or EUR 8.62. extreme • Colorful • Inexpensive competition, n organization- price setting o matter what artistic array but cuisine it is. of fresh, beautifu reasonable l ingredients. satisfaction. 5
  6. 6. How colorful and organized Japanese cuisinesare; these are some of the meals I ate in 2012 6
  7. 7. Are they really Japanese cuisines shown onpage 6? • The truth is that some of them are not truly Japanese food. The important thing is, however, they are redesigned to look better and taste better, because we expect more than we imagine. That is why Japanese cuisines become more sophisticated than yesterday. • The thing is that even though many Japanese cuisines are exported to foreign countries, not all of the factors embodied in the authentic Japanese foods are accurately replicated. The authentic Japanese foods in the homeland, and Japanese foods cooked by well trained chefs who opened their own restaurants abroad represent the Japanese food culture. 7
  8. 8. Conclusion • I believe that the Japanese food culture demonstrates one of the traditions of my own country. • I am proud of the Japanese food culture, and I would like to make it spread all over the world. • I would like to preserve this profound culture as a representative of my country in a time capsule. 8

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