The basics of personal branding

1. Personal Branding
Jennifer Jones
CEO, JENNIFER JONES & PARTNERS
MARCH 8 2017 | HALF MOON BAY CA.
Jenny Saling
DIRECTOR OF MARKETING, MENLO VENTURES

2. All of us need to understand
the importance of branding.
We are CEOs of our own
companies. To be in business
today, our most important job
is to be head marketer for the
brand called You.
JEFF BEZOS
CEO, AMAZON
“
“
Me, Inc.

3. “Positive” “You
don’t exist”
“Cannot
identify you”
“Evil/bad image”

4. She’s just 18 months old, and she’s already on the
front page of search results for her name.

7. Building Your Brand
Determine
Your Why
Google
Yourself
Identify Your
“Genuine Self”
Communicate
About You

9. Social Media Channels
Strategies for Social Media
Clarify your
goals for using
the medium
Observe
and engage
Create a
“social media
time budget”
Tailor your
brand across
channels

10. What’s Key on LinkedIn
467M
People on
LinkedIn today
47%
Of LinkedIn are senior
members of industries
87M
Millennials on LinkedIn
➔ Put up professional photo
➔ Ask for introductions
➔ Ask for recommendations
➔ Join in discussions/Post in groups
Ages
33%
30–49
24%
50–46
20%
65+

11. What’s Key on Facebook
➔ Decide on positioning for yourself/strictly personal
or personal/business
➔ Put up appropriate personal photo(s)
➔ Choose friends carefully
➔ Fill in professional details
➔ Use Facebook events to your advantage
➔ Link Facebook to LinkedIn, Twitter and other
social brands
1.86B
Monthly active users
1.15B
Mobile daily
active users
1.23B
People log on daily
Age 25–34
Make up
29.7% of users

12. What’s Key on Twitter
➔ Stay focused on your personal brand
➔ Do a lot of retweeting
➔ Retweeting strategies to get noticed
➔ Check your links you retweet
➔ Make original tweets short to allow for easy retweeting
➔ Thank people who retweet you—even if you’re not the
tweet originator
➔ Include your own brief supportive comment with a retweet
that’s especially good—”Great advice!”
➔ Don’t change the wording of the original tweet, except to
abbreviate for space
➔ Retweet using the retweet button
320M
Users
79%
Of users live outside
the U.S.
35
Languages supported
85%
Of Twitter users are
mobile users
Ages
27%
18–29
16%
30–40
10%
41–60

13. What’s Key on Instagram
➔ Make sure your profile is public
➔ Create a real biography
➔ Promote your brand with creative
professional photos
500M
Monthly active users
40B
Photos shared to date
80%
Users come from
outside the U.S.
67%
Of users are female
Ages
22%
18–24
26%
25–34
18%
35–50
17%
51–60
8%
61–65+

14. 100M
Monthly active users
10B
Videos watched daily
350%
Increase since 2015
54%
Of users log in daily
Ages 12–24
Most used by,
but gaining adoption
among all age groups
including 60+
What’s Key on Snapchat
➔ Not just for teenagers—growing its audience
and influence
➔ Powerful storytelling platform
➔ Short and snappy videos
➔ Register, observe, then participate

15. Questions?
Jennifer Jones
CEO, Jennifer Jones & Partners
jennifer@jenniferjones.com
@jenniferjones
jenjones528
linkedin.com/in/jenniferjonesjj
facebook.com/jenniferjones5
Jenny Saling
Director of Marketing, Menlo Ventures
jenny@menlovc.com
@jennysaling
jennysaling
linkedin.com/in/jennysaling
facebook.com/jennysaling